Rascasse Audience Intelligence

Kansas State Wildcats men's basketball Audience in United States

A data profile of the people who buy, follow and care about Kansas State Wildcats men's basketball in United States — modelled from more than twelve digital signal sources. Kansas State Wildcats men's basketball has an estimated audience of 406,470 people in United States.

#599among Basketball in United States#661among Team in United States#4088in Sports

The average Kansas State Wildcats men's basketball fan in United States is 38.1 years old, balanced, and lives primarily in Kansas.

The audience is concentrated in Kansas, Missouri, Texas.

Top brand affinities include Breaking Away, Kansas State University, Kansas Jayhawks football, with strongest over-indexing on Breaking Away (340.92× the country average).

Demographically, the Kansas State Wildcats men's basketball audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kansas State Wildcats men's basketball fan in United States is balanced, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for Breaking Away.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kansas State Wildcats men's basketball profile in United States.

Audience size
406K
in United States
Gender
49.0%♀
51.0% male
Age
38.1
average years
Country rank
#41253
Team in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kansas State Wildcats men's basketball fans

49.0% are female, 51.0% are male, average age 38.1.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Kansas State Wildcats men's basketball audience in United States
MetricValue
Female49.0%
Male51.0%
Average age38.1
Estimated audience size406,470
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Kansas State Wildcats men's basketball audience in United States
Age bracketShare%
16-1928%
20-2916%
30-3916%
40-4921%
50+20%
Fig. 04

Worldwide distribution

92.2%

of the worldwide Kansas State Wildcats men's basketball audience comes from United States.

Worldwide audience distribution share by country for Kansas State Wildcats men's basketball
CountryShare
United States92.2%
United Kingdom1.4%
China1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kansas State Wildcats men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Kansas State Wildcats men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~100K34.13×
02Missouri~20K2.28×
03Nebraska~4K1.52×
04Iowa~4K0.99×
05Alaska<1K0.77×
06Vermont<1K0.74×
07Oklahoma~4K0.71×
08Hawaii~1K0.64×
09North Dakota<1K0.64×
10West Virginia~1K0.63×
11New Hampshire~1K0.62×
12Rhode Island<1K0.62×
13Maine~1K0.61×
14Washington, District of Columbia<1K0.61×
15South Dakota<1K0.60×
16Montana<1K0.56×
17Delaware<1K0.56×
18Colorado~4K0.54×
19Arkansas~2K0.50×
20Idaho~1K0.48×
21Indiana~4K0.47×
22Mississippi~2K0.46×
23Utah~2K0.45×
24New Mexico~1K0.45×
25Alabama~3K0.42×
26Arizona~4K0.39×
27Louisiana~2K0.39×
28Kentucky~2K0.39×
29Oregon~2K0.39×
30Washington~4K0.38×
31Connecticut~2K0.38×
32Nevada~2K0.35×
33South Carolina~2K0.32×
34Tennessee~3K0.30×
35Wisconsin~2K0.30×
36Illinois~4K0.29×
37Minnesota~2K0.28×
38Massachusetts~2K0.27×
39Maryland~2K0.27×
40Ohio~3K0.24×
41Virginia~3K0.24×
42Georgia~3K0.23×
43Michigan~3K0.23×
44New Jersey~3K0.23×
45Texas~9K0.22×
46North Carolina~3K0.22×
47Pennsylvania~3K0.21×
48Florida~6K0.19×
49New York~4K0.15×
50California~6K0.12×
Fig. 06

Affinity by region

Affinity by region — Kansas State Wildcats men's basketball, United States
0.12×1.00×34.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kansas State Wildcats men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kansas State Wildcats men's basketball audience
#·InterestCategoryAffinity×
01Breaking AwayMovies & TV340.92×
02Iowa State Cyclones men's basketballSports84.50×
03Colorado Buffaloes men's basketballSports83.06×
04Kansas State UniversityBusiness & Career78.77×
05Kansas Jayhawks footballSports67.72×
06Clemson Tigers men's basketballSports45.84×
07Penn State Nittany Lions basketballSports43.95×
08Seton Hall Pirates men's basketballSports43.89×
09Georgia Bulldogs basketballSports43.72×
10Tennessee Lady Volunteers basketballSports40.69×
11LSU Lady Tigers basketballSports39.77×
12Texas Longhorns baseballSports37.82×
13Iowa State Cyclones footballSports30.55×
14Baylor Bears footballSports27.03×
15University of KansasBusiness & Career26.54×
16Duke Blue Devils footballSports25.71×
17Texas Tech Red Raiders footballSports24.79×
18Arkansas Razorbacks men's basketballSports23.46×
19West Virginia Mountaineers footballSports21.02×
20Nebraska Cornhuskers footballSports18.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kansas State Wildcats men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kansas State Wildcats men's basketball audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.14×
DIY MentalityTHRILL1.02×
SpiritualityBALANCE0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kansas State Wildcats men's basketball audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Urban LifestyleOPEN0.81×
IndulgenceJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kansas State Wildcats men's basketball have in United States?

Kansas State Wildcats men's basketball has an estimated audience of 406,470 people in United States, concentrated in Kansas and Missouri.

02

What is the gender split and age of Kansas State Wildcats men's basketball fans?

49.0% of Kansas State Wildcats men's basketball fans are female, 51.0% are male, with an average age of 38.1 years.

03

Which brands do Kansas State Wildcats men's basketball fans like most?

Kansas State Wildcats men's basketball fans show strongest brand affinity for Breaking Away (340.92×), Kansas State University (78.77×), and Kansas Jayhawks football (67.72×) over the country average.

04

Where do Kansas State Wildcats men's basketball fans live in United States?

Kansas State Wildcats men's basketball fans in United States are most concentrated in Kansas (reach ~100K), Missouri (reach ~20K), and Texas (reach ~9K). These three regions account for the largest share of the active audience.

05

What other brands do Kansas State Wildcats men's basketball fans also like?

Beyond Kansas State Wildcats men's basketball itself, the audience over-indexes on Kansas State University (78.77×), Kansas Jayhawks football (67.72×), Iowa State Cyclones men's basketball (84.5×), and Texas Tech Red Raiders football (24.79×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas State Wildcats men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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