Kansas State Wildcats men's basketball Audience in United States

Kansas State Wildcats men's basketball logo

Kansas State Wildcats men's basketball has an estimated audience of 461,407 people in United States. 49.0% are female, 51.0% are male, average age 38.1. Top regions: Kansas, Missouri, Texas. Top brand affinities: Breaking Away, Kansas State University, Texas Tech Red Raiders football, Iowa State Cyclones football, Clemson Tigers men's basketball.

The average Kansas State Wildcats men's basketball fan in United States is 38.1 years old, balanced, and lives primarily in Kansas. The audience is concentrated in Kansas, Missouri, Texas. Top brand affinities include Breaking Away, Kansas State University, Texas Tech Red Raiders football, with strongest over-indexing on Breaking Away (340.92× the country average). Demographically, the Kansas State Wildcats men's basketball audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Kansas State Wildcats men's basketball fans

Demographic split for Kansas State Wildcats men's basketball audience in United States
MetricValue
Female49.0%
Male51.0%
Average age38.1
Estimated audience size461,407

Audience persona

The typical Kansas State Wildcats men's basketball fan in United States is balanced, around 38.1 years old, with strong Family Orientation tendencies and a notable affinity for Breaking Away.

Top regions in United States

Top regions ranked by reach for Kansas State Wildcats men's basketball in United States
RegionReachAffinity
Kansas131,60936.19×
Missouri19,2232.58×
Texas8,8150.22×
Florida5,2730.17×
Illinois4,8050.31×
Iowa4,0871.08×
California4,0460.08×
Oklahoma3,7170.73×
Colorado3,6500.5×
Nebraska3,2021.38×
Arizona2,9210.31×
Ohio2,8240.2×
New York2,4360.09×
Georgia2,3980.17×
Pennsylvania2,2580.15×
North Carolina2,1140.15×
Virginia2,0880.19×
Louisiana2,0050.34×
Tennessee1,9280.21×
Kentucky1,9080.33×
Indiana1,7610.21×
Arkansas1,7280.45×
Michigan1,7110.14×
Alabama1,3150.2×
Mississippi1,2020.32×
Maryland1,1630.15×
New Jersey1,1180.1×
Nevada1,0850.24×
Utah1,0530.25×
Minnesota9890.15×
Wisconsin9320.13×
West Virginia8600.4×
South Carolina8570.12×
Massachusetts7910.09×
Washington7180.08×
New Mexico5830.25×
Connecticut4990.11×
Idaho3990.17×
Oregon3840.07×
Hawaii3470.17×
South Dakota3120.29×
Montana2690.21×
Washington, District of Columbia2300.17×
Delaware2170.17×
New Hampshire1980.11×
Rhode Island1840.13×
Maine1800.11×
North Dakota1770.19×
Wyoming1590.23×
Alaska930.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kansas State Wildcats men's basketball audience
BrandAffinityCategory
Breaking Away340.92×Movies & TV
Kansas State University78.77×Business & Career
Texas Tech Red Raiders football24.79×Sports
Iowa State Cyclones football30.55×Sports
Clemson Tigers men's basketball45.84×Sports
LSU Lady Tigers basketball39.77×Sports
Nebraska Cornhuskers football18.66×Sports
Texas Longhorns baseball37.82×Sports
Kansas Jayhawks football67.72×Sports
Arkansas Razorbacks men's basketball23.46×Sports
Baylor Bears football27.03×Sports
Duke Blue Devils football25.71×Sports
University of Kansas26.54×Business & Career
Colorado Buffaloes men's basketball83.06×Sports
West Virginia Mountaineers football21.02×Sports
Duke Blue Devils men's basketball10.67×Sports
South Carolina Gamecocks men's basketball45.44×Sports
Penn State Nittany Lions basketball43.95×Sports
Texas Longhorns football14.09×Sports
Seton Hall Pirates men's basketball43.89×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kansas State Wildcats men's basketball audience
TraitClusterScore
Family OrientationCONSERVATISM1.15
PatriotismCONSERVATISM1.04
Sports ActivityPOWER1.01
Community OrientationOPEN0.98
Social Media UsageJOY0.95
Career OrientationPOWER0.95

Worldwide distribution

Worldwide audience distribution share by country for Kansas State Wildcats men's basketball
CountryShare
United States93.2%
United Kingdom1.2%
China1.0%

See Kansas State Wildcats men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Kansas State Wildcats men's basketball have in United States?

Kansas State Wildcats men's basketball has an estimated audience of 461,407 people in United States, concentrated in Kansas and Missouri.

What is the gender split and age of Kansas State Wildcats men's basketball fans?

49.0% of Kansas State Wildcats men's basketball fans are female, 51.0% are male, with an average age of 38.1 years.

Which brands do Kansas State Wildcats men's basketball fans like most?

Kansas State Wildcats men's basketball fans show strongest brand affinity for Breaking Away (340.92×), Kansas State University (78.77×), and Texas Tech Red Raiders football (24.79×) over the country average.

Where do Kansas State Wildcats men's basketball fans live in United States?

Kansas State Wildcats men's basketball fans in United States are most concentrated in Kansas (reach 131,609), Missouri (reach 19,223), and Texas (reach 8,815). These three regions account for the largest share of the active audience.

What other brands do Kansas State Wildcats men's basketball fans also like?

Beyond Kansas State Wildcats men's basketball itself, the audience over-indexes on Kansas State University (78.77×), Texas Tech Red Raiders football (24.79×), Iowa State Cyclones football (30.55×), and Clemson Tigers men's basketball (45.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas State Wildcats men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.