Penn State Nittany Lions basketball Audience in United States

Penn State Nittany Lions basketball logo

Penn State Nittany Lions basketball has an estimated audience of 605,428 people in United States. 41.6% are female, 58.4% are male, average age 37.7. Top regions: Pennsylvania, Florida, New York. Top brand affinities: Urban horticulture, Quiche, Kevin Carroll, Nebraska Cornhuskers football, Chandrakasem Rajabhat University.

The average Penn State Nittany Lions basketball fan in United States is 37.7 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Florida, New York. Top brand affinities include Urban horticulture, Quiche, Kevin Carroll, with strongest over-indexing on Urban horticulture (8.23× the country average). Demographically, the Penn State Nittany Lions basketball audience skews more male with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Penn State Nittany Lions basketball fans

Demographic split for Penn State Nittany Lions basketball audience in United States
MetricValue
Female41.6%
Male58.4%
Average age37.7
Estimated audience size605,428

Audience persona

The typical Penn State Nittany Lions basketball fan in United States is more male, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Urban horticulture.

Top regions in United States

Top regions ranked by reach for Penn State Nittany Lions basketball in United States
RegionReachAffinity
Pennsylvania207,79910.19×
Florida34,5340.84×
New York30,9500.91×
Virginia25,9021.76×
New Jersey25,8701.68×
Ohio22,6751.22×
Indiana21,6521.96×
California21,5600.32×
Maryland20,2561.95×
Texas19,9270.38×
North Carolina19,7091.08×
Michigan18,5631.17×
Illinois18,1610.9×
Tennessee12,8941.06×
Georgia12,2120.65×
South Carolina8,8480.97×
Kentucky8,7851.16×
Massachusetts8,5060.71×
Louisiana8,2201.05×
Arizona8,1210.66×
Alabama7,8400.93×
Mississippi6,3311.27×
Wisconsin6,0380.66×
Connecticut6,0080.99×
Nevada5,6240.96×
Missouri5,2920.54×
Iowa5,2141.05×
Colorado4,9320.52×
Washington3,5330.29×
Minnesota3,2840.38×
Delaware3,2391.94×
Nebraska3,1341.03×
Washington, District of Columbia3,0221.66×
West Virginia2,9631.05×
Kansas2,7670.58×
Arkansas2,7630.55×
Oregon2,2070.32×
Oklahoma1,6170.24×
New Hampshire1,4750.62×
Utah1,4410.27×
Rhode Island1,3670.71×
Maine1,3460.62×
Hawaii1,2760.49×
New Mexico1,2700.42×
Idaho6590.22×
Montana5470.33×
South Dakota5230.37×
North Dakota4930.4×
Vermont4360.41×
Wyoming3670.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Penn State Nittany Lions basketball audience
BrandAffinityCategory
Urban horticulture8.23×Home & Garden
Quiche13.97×Food & Beverages
Kevin Carroll24.96×Movies & TV
Nebraska Cornhuskers football3.32×Sports
Chandrakasem Rajabhat University21.72×Business & Career
Sinaloa3.13×Travel & Leisure
Pro-Ject3.09×Music & Radio
Iowa Lottery7.86×Games
Unique Gifts1.77×Shopping
Jesse Plemons2.4×Movies & TV
JDSU2.05×Business & Career
Google Wallet4.63×Technology & Electronics
Charlamagne Tha God5.9×Movies & TV
Birthday Gifts1.92×Kids & Family
Nipsey Hussle3.45×Music & Radio
Noodle (Gorillaz)2×Music & Radio
Kerang3.86×Travel & Leisure
South Asian cuisine4.67×Food & Beverages
UK garage2.7×Music & Radio
Home staging2.56×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Penn State Nittany Lions basketball audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.12
Family OrientationCONSERVATISM2.97
Sports ActivityPOWER1.17
Community OrientationOPEN1.07
DIY MentalityTHRILL1.05
Career OrientationPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for Penn State Nittany Lions basketball
CountryShare
United States94.9%
China0.9%
Australia0.7%

See Penn State Nittany Lions basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Penn State Nittany Lions basketball have in United States?

Penn State Nittany Lions basketball has an estimated audience of 605,428 people in United States, concentrated in Pennsylvania and Florida.

What is the gender split and age of Penn State Nittany Lions basketball fans?

41.6% of Penn State Nittany Lions basketball fans are female, 58.4% are male, with an average age of 37.7 years.

Which brands do Penn State Nittany Lions basketball fans like most?

Penn State Nittany Lions basketball fans show strongest brand affinity for Urban horticulture (8.23×), Quiche (13.97×), and Kevin Carroll (24.96×) over the country average.

Where do Penn State Nittany Lions basketball fans live in United States?

Penn State Nittany Lions basketball fans in United States are most concentrated in Pennsylvania (reach 207,799), Florida (reach 34,534), and New York (reach 30,950). These three regions account for the largest share of the active audience.

What other brands do Penn State Nittany Lions basketball fans also like?

Beyond Penn State Nittany Lions basketball itself, the audience over-indexes on Quiche (13.97×), Kevin Carroll (24.96×), Nebraska Cornhuskers football (3.32×), and Chandrakasem Rajabhat University (21.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Penn State Nittany Lions basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.