Maryland Terrapins men's basketball Audience in United States

Maryland Terrapins men's basketball logo

Maryland Terrapins men's basketball has an estimated audience of 936,857 people in United States. 27.8% are female, 72.2% are male, average age 40.9. Top regions: Maryland, Florida, Virginia. Top brand affinities: Prince Jewellery, Marquette Golden Eagles men's basketball, Gonzaga University, Memphis Tigers men's basketball, Duke Blue Devils men's basketball.

The average Maryland Terrapins men's basketball fan in United States is 40.9 years old, more male, and lives primarily in Maryland. The audience is concentrated in Maryland, Florida, Virginia. Top brand affinities include Prince Jewellery, Marquette Golden Eagles men's basketball, Gonzaga University, with strongest over-indexing on Prince Jewellery (4281.41× the country average). Demographically, the Maryland Terrapins men's basketball audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Maryland Terrapins men's basketball fans

Demographic split for Maryland Terrapins men's basketball audience in United States
MetricValue
Female27.8%
Male72.2%
Average age40.9
Estimated audience size936,857

Audience persona

The typical Maryland Terrapins men's basketball fan in United States is more male, around 40.9 years old, with strong Family Orientation tendencies and a notable affinity for Prince Jewellery.

Top regions in United States

Top regions ranked by reach for Maryland Terrapins men's basketball in United States
RegionReachAffinity
Maryland280,23817.4×
Florida47,7190.75×
Virginia45,3521.99×
Pennsylvania34,6081.1×
North Carolina27,5510.98×
New York27,1520.52×
California23,0100.22×
Texas20,1680.25×
New Jersey19,4200.82×
Michigan16,6540.68×
Illinois16,5050.53×
Ohio15,5930.54×
Indiana15,3630.9×
Washington, District of Columbia15,1765.39×
Georgia13,7540.48×
South Carolina13,0140.92×
Tennessee12,3670.66×
Delaware10,0893.9×
Massachusetts9,4550.51×
Wisconsin8,6970.62×
Kentucky8,2560.7×
West Virginia6,6491.52×
Colorado6,4410.44×
Connecticut5,7170.61×
Louisiana5,3460.44×
Iowa5,1570.67×
Washington4,6520.25×
Nevada4,5360.5×
Missouri4,5140.3×
Mississippi3,7700.49×
Minnesota3,5130.26×
Arkansas2,6780.35×
Kansas2,6640.36×
Nebraska2,6320.56×
Utah1,9640.23×
Oregon1,8230.17×
Oklahoma1,8220.18×
Rhode Island1,6400.55×
Hawaii1,4930.37×
Maine1,4720.44×
New Hampshire1,3300.36×
New Mexico1,2610.27×
Idaho8790.19×
Montana8770.34×
Arizona8050.04×
Vermont7310.44×
South Dakota6420.3×
Alabama5120.04×
North Dakota4200.22×
Wyoming3060.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maryland Terrapins men's basketball audience
BrandAffinityCategory
Prince Jewellery4281.41×Fashion & Accessoires
Marquette Golden Eagles men's basketball114.68×Sports
Gonzaga University225×Business & Career
Memphis Tigers men's basketball105.91×Sports
Duke Blue Devils men's basketball30.16×Sports
Georgia Tech Yellow Jackets men's basketball119.75×Sports
Detroit Tigers14.4×Sports
Gonzaga Bulldogs men's basketball46.05×Sports
USC Trojans men's basketball67.44×Sports
Minnesota Wild23.52×Sports
UAB Blazers men's basketball148.78×Sports
Cleveland Guardians18.3×Sports
Florida Panthers25.05×Sports
Thunder Valley Casino Resort49.13×Travel & Leisure
Milwaukee Brewers15.07×Sports
Minnesota Twins17.55×Sports
Villanova Wildcats men's basketball43.78×Sports
Seattle Mariners13.47×Sports
New York-New York Hotel and Casino48.27×Travel & Leisure
Wisconsin Badgers men's basketball37.26×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maryland Terrapins men's basketball audience
TraitClusterScore
Family OrientationCONSERVATISM1.28
LGBTQ+ IdentityOPEN1.15
Early Adopter MentalityPOWER1.12
PatriotismCONSERVATISM1.11
Career OrientationPOWER1.09
Risk AppetiteTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Maryland Terrapins men's basketball
CountryShare
United States90.7%
China1.9%
Canada0.9%

See Maryland Terrapins men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Maryland Terrapins men's basketball have in United States?

Maryland Terrapins men's basketball has an estimated audience of 936,857 people in United States, concentrated in Maryland and Florida.

What is the gender split and age of Maryland Terrapins men's basketball fans?

27.8% of Maryland Terrapins men's basketball fans are female, 72.2% are male, with an average age of 40.9 years.

Which brands do Maryland Terrapins men's basketball fans like most?

Maryland Terrapins men's basketball fans show strongest brand affinity for Prince Jewellery (4281.41×), Marquette Golden Eagles men's basketball (114.68×), and Gonzaga University (225×) over the country average.

Where do Maryland Terrapins men's basketball fans live in United States?

Maryland Terrapins men's basketball fans in United States are most concentrated in Maryland (reach 280,238), Florida (reach 47,719), and Virginia (reach 45,352). These three regions account for the largest share of the active audience.

What other brands do Maryland Terrapins men's basketball fans also like?

Beyond Maryland Terrapins men's basketball itself, the audience over-indexes on Marquette Golden Eagles men's basketball (114.68×), Gonzaga University (225×), Memphis Tigers men's basketball (105.91×), and Duke Blue Devils men's basketball (30.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maryland Terrapins men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.