Rascasse Audience Intelligence

Maryland Terrapins men's basketball Audience in United States

A data profile of the people who buy, follow and care about Maryland Terrapins men's basketball in United States — modelled from more than twelve digital signal sources. Maryland Terrapins men's basketball has an estimated audience of 1,265,741 people in United States.

#238among Basketball in United States#316among Team in United States#1840in Sports

The average Maryland Terrapins men's basketball fan in United States is 40.9 years old, more male, and lives primarily in Maryland.

The audience is concentrated in Maryland, Florida, Virginia.

Top brand affinities include Prince Jewellery, Marquette Golden Eagles men's basketball, Gonzaga University, with strongest over-indexing on Prince Jewellery (4281.41× the country average).

Demographically, the Maryland Terrapins men's basketball audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maryland Terrapins men's basketball fan in United States is more male, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Prince Jewellery.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maryland Terrapins men's basketball profile in United States.

Audience size
1.3M
in United States
Gender
27.8%♀
72.2% male
Age
40.9
average years
Country rank
#20073
Team in United States
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maryland Terrapins men's basketball fans

27.8% are female, 72.2% are male, average age 40.9.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for Maryland Terrapins men's basketball audience in United States
MetricValue
Female27.8%
Male72.2%
Average age40.9
Estimated audience size1,265,741
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Maryland Terrapins men's basketball audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

92.9%

of the worldwide Maryland Terrapins men's basketball audience comes from United States.

Worldwide audience distribution share by country for Maryland Terrapins men's basketball
CountryShare
United States92.9%
China1.4%
Canada0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maryland Terrapins men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Maryland Terrapins men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~300K17.05×
02Washington, District of Columbia~10K5.30×
03Delaware~10K4.09×
04Virginia~40K1.96×
05West Virginia~7K1.67×
06Pennsylvania~30K1.05×
07North Carolina~30K0.95×
08South Carolina~10K0.94×
09Indiana~10K0.84×
10Iowa~6K0.78×
11New Jersey~20K0.77×
12Florida~50K0.71×
13Kentucky~8K0.69×
14Nebraska~3K0.69×
15Michigan~20K0.67×
16Tennessee~10K0.62×
17Connecticut~6K0.60×
18Wisconsin~8K0.59×
19Rhode Island~2K0.57×
20Vermont<1K0.54×
21Mississippi~4K0.53×
22Illinois~20K0.51×
23Ohio~10K0.51×
24Nevada~5K0.51×
25Massachusetts~9K0.50×
26Alaska~1K0.50×
27Alabama~6K0.49×
28New York~30K0.48×
29Maine~2K0.48×
30Louisiana~6K0.47×
31Georgia~10K0.45×
32Hawaii~2K0.44×
33New Hampshire~2K0.42×
34Montana~1K0.42×
35Colorado~6K0.41×
36Kansas~3K0.41×
37South Dakota<1K0.41×
38North Dakota<1K0.40×
39Arkansas~3K0.39×
40New Mexico~2K0.34×
41Arizona~6K0.32×
42Missouri~5K0.32×
43Idaho~1K0.30×
44Washington~5K0.29×
45Minnesota~4K0.28×
46Texas~20K0.27×
47Utah~2K0.26×
48Oklahoma~2K0.24×
49California~20K0.22×
50Oregon~2K0.21×
Fig. 06

Affinity by region

Affinity by region — Maryland Terrapins men's basketball, United States
0.21×1.00×17.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maryland Terrapins men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maryland Terrapins men's basketball audience
#·InterestCategoryAffinity×
01Prince JewelleryFashion & Accessoires4281.41×
02Gonzaga UniversityBusiness & Career225.00×
03UAB Blazers men's basketballSports148.78×
04Georgia Tech Yellow Jackets men's basketballSports119.75×
05Marquette Golden Eagles men's basketballSports114.68×
06Memphis Tigers men's basketballSports105.91×
07USC Trojans men's basketballSports67.44×
08Rio All Suite Hotel and CasinoTravel & Leisure61.05×
09UCLA Bruins men's basketballSports49.33×
10Thunder Valley Casino ResortTravel & Leisure49.13×
11Gonzaga Bulldogs men's basketballSports46.05×
12Villanova Wildcats men's basketballSports43.78×
13Utah MammothSports34.51×
14Duke Blue Devils men's basketballSports30.16×
15Minnesota WildSports23.52×
16Buffalo SabresSports21.85×
17Cleveland GuardiansSports18.30×
18Minnesota TwinsSports17.55×
19Milwaukee BrewersSports15.07×
20Detroit TigersSports14.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maryland Terrapins men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maryland Terrapins men's basketball audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.23×
Family OrientationCONSERVATISM1.12×
Need for SecurityCONSERVATISM1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maryland Terrapins men's basketball audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
SustainabilityBALANCE0.83×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maryland Terrapins men's basketball have in United States?

Maryland Terrapins men's basketball has an estimated audience of 1,265,741 people in United States, concentrated in Maryland and Florida.

02

What is the gender split and age of Maryland Terrapins men's basketball fans?

27.8% of Maryland Terrapins men's basketball fans are female, 72.2% are male, with an average age of 40.9 years.

03

Which brands do Maryland Terrapins men's basketball fans like most?

Maryland Terrapins men's basketball fans show strongest brand affinity for Prince Jewellery (4281.41×), Marquette Golden Eagles men's basketball (114.68×), and Gonzaga University (225×) over the country average.

04

Where do Maryland Terrapins men's basketball fans live in United States?

Maryland Terrapins men's basketball fans in United States are most concentrated in Maryland (reach ~300K), Florida (reach ~50K), and Virginia (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Maryland Terrapins men's basketball fans also like?

Beyond Maryland Terrapins men's basketball itself, the audience over-indexes on Marquette Golden Eagles men's basketball (114.68×), Gonzaga University (225×), Duke Blue Devils men's basketball (30.16×), and Georgia Tech Yellow Jackets men's basketball (119.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Maryland Terrapins men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maryland Terrapins men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →