Minnesota Twins Audience in United States

Minnesota Twins logo

Minnesota Twins has an estimated audience of 10,315,096 people in United States. 44.4% are female, 55.6% are male, average age 39.3. Top regions: Minnesota, Michigan, South Dakota. Top brand affinities: Yahoo!奇摩名人娛樂, Sephora, Beauty, Ariana Grande, Taylor Swift.

The average Minnesota Twins fan in United States is 39.3 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Michigan, South Dakota. Top brand affinities include Yahoo!奇摩名人娛樂, Sephora, Beauty, with strongest over-indexing on Yahoo!奇摩名人娛樂 (5.37× the country average). Demographically, the Minnesota Twins audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Minnesota Twins fans

Demographic split for Minnesota Twins audience in United States
MetricValue
Female44.4%
Male55.6%
Average age39.3
Estimated audience size10,315,096

Audience persona

The typical Minnesota Twins fan in United States is more male, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Minnesota Twins in United States
RegionReachAffinity
Minnesota2,748,51118.6×
Michigan289,0561.07×
South Dakota209,3948.78×
North Dakota202,6609.56×
Ohio201,8720.64×
Wisconsin185,9151.2×
Iowa170,2592×
Florida134,0900.19×
Texas107,9920.12×
Missouri104,6930.63×
California101,9100.09×
Illinois87,3390.25×
Kansas72,5910.89×
Arizona67,1370.32×
New York62,1860.11×
Washington50,4660.24×
Pennsylvania46,2470.13×
Colorado38,6870.24×
North Carolina38,5570.12×
Nebraska36,4510.7×
Virginia31,0180.12×
Georgia30,0790.09×
Tennessee28,4610.14×
Indiana27,1410.14×
Massachusetts27,1150.13×
New Jersey24,9920.1×
Maryland23,4990.13×
Montana22,6540.79×
Nevada19,4420.19×
South Carolina18,5420.12×
Oregon17,7610.15×
Kentucky13,4210.1×
Alabama13,2010.09×
Oklahoma13,1900.12×
Louisiana13,0890.1×
Arkansas12,7170.15×
Connecticut12,5090.12×
Utah10,1930.11×
Idaho9,8350.19×
Mississippi8,1810.1×
Alaska7,9260.36×
New Mexico7,7980.15×
Wyoming6,1540.4×
Hawaii5,3640.12×
Maine5,3300.14×
New Hampshire4,8610.12×
Rhode Island4,2950.13×
West Virginia4,1020.09×
Delaware3,8900.14×
Washington, District of Columbia3,8750.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minnesota Twins audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂5.37×Internet & Social Media
Sephora2.56×Shopping
Beauty1.51×Beauty & Wellness
Ariana Grande3.86×Music & Radio
Taylor Swift2.44×Music & Radio
Kohl's1.95×Shopping
Spotify1.57×Internet & Social Media
Texas A&M Aggies baseball18.67×Sports
Crafts1.57×Home & Garden
Dog collar2.78×Pets & Animals
Mississippi State Bulldogs baseball17.92×Sports
Boutiques1.73×Fashion & Accessoires
Beauty salons1.67×Beauty & Wellness
Songwriter3.35×Music & Radio
Urban Outfitters2.92×Shopping
Mindfulness2.81×Health
Twin4.36×Kids & Family
Classical music1.72×Music & Radio
Batman2.09×Movies & TV
Toys1.59×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minnesota Twins audience
TraitClusterScore
ExtroversionTHRILL1.21
Family OrientationCONSERVATISM1.19
Sports ActivityPOWER1.12
Early Adopter MentalityPOWER1.07
Community OrientationOPEN1.05
PatriotismCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Minnesota Twins
CountryShare
United States81.1%
Japan2.8%
United Kingdom2.7%

See Minnesota Twins audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Minnesota Twins have in United States?

Minnesota Twins has an estimated audience of 10,315,096 people in United States, concentrated in Minnesota and Michigan.

What is the gender split and age of Minnesota Twins fans?

44.4% of Minnesota Twins fans are female, 55.6% are male, with an average age of 39.3 years.

Which brands do Minnesota Twins fans like most?

Minnesota Twins fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (5.37×), Sephora (2.56×), and Beauty (1.51×) over the country average.

Where do Minnesota Twins fans live in United States?

Minnesota Twins fans in United States are most concentrated in Minnesota (reach 2,748,511), Michigan (reach 289,056), and South Dakota (reach 209,394). These three regions account for the largest share of the active audience.

What other brands do Minnesota Twins fans also like?

Beyond Minnesota Twins itself, the audience over-indexes on Sephora (2.56×), Beauty (1.51×), Ariana Grande (3.86×), and Taylor Swift (2.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota Twins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.