Rascasse Audience Intelligence

Minnesota Twins Audience in United States

A data profile of the people who buy, follow and care about Minnesota Twins in United States — modelled from more than twelve digital signal sources. Minnesota Twins has an estimated audience of 10,155,216 people in United States.

#22among Baseball in United States#75among Team in United States#282in Sports

The average Minnesota Twins fan in United States is 39.3 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Michigan, South Dakota.

Top brand affinities include Nancy Mace, Sephora, Beauty, with strongest over-indexing on Nancy Mace (4.38× the country average).

Demographically, the Minnesota Twins audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minnesota Twins fan in United States is more male, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for Nancy Mace.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minnesota Twins profile in United States.

Audience size
10.2M
in United States
Gender
44.4%♀
55.6% male
Age
39.3
average years
Country rank
#3519
Team in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minnesota Twins fans

44.4% are female, 55.6% are male, average age 39.3.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Minnesota Twins audience in United States
MetricValue
Female44.4%
Male55.6%
Average age39.3
Estimated audience size10,155,216
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Minnesota Twins audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

80.2%

of the worldwide Minnesota Twins audience comes from United States.

Worldwide audience distribution share by country for Minnesota Twins
CountryShare
United States80.2%
Canada3.3%
Japan2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minnesota Twins audience in United States is strongest.

Fig. 05

Top regions by affinity

Minnesota Twins fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~2.5M18.04×
02North Dakota~200K10.09×
03South Dakota~200K9.31×
04Iowa~200K2.04×
05Wisconsin~200K1.19×
06Michigan~300K0.97×
07Kansas~70K0.82×
08Montana~20K0.80×
09Nebraska~40K0.72×
10Missouri~100K0.58×
11Ohio~200K0.57×
12Wyoming~7K0.43×
13Alaska~8K0.38×
14Arizona~70K0.31×
15Illinois~90K0.25×
16Colorado~40K0.23×
17Washington~50K0.22×
18Nevada~20K0.20×
19Idaho~10K0.20×
20Florida~100K0.19×
21New Mexico~9K0.17×
22Arkansas~10K0.16×
23Maine~6K0.16×
24Oregon~20K0.15×
25Rhode Island~5K0.15×
26Delaware~4K0.15×
27Tennessee~30K0.14×
28Indiana~30K0.14×
29Hawaii~6K0.14×
30Washington, District of Columbia~4K0.14×
31Pennsylvania~50K0.13×
32Massachusetts~30K0.13×
33Maryland~20K0.13×
34Connecticut~10K0.13×
35New Hampshire~5K0.13×
36North Carolina~40K0.12×
37Virginia~30K0.12×
38South Carolina~20K0.12×
39Oklahoma~10K0.12×
40Utah~10K0.12×
41Texas~100K0.11×
42Louisiana~10K0.11×
43Kentucky~10K0.11×
44Mississippi~10K0.11×
45West Virginia~5K0.11×
46New York~60K0.10×
47Alabama~10K0.10×
48California~100K0.09×
49Georgia~30K0.09×
50New Jersey~20K0.09×
Fig. 06

Affinity by region

Affinity by region — Minnesota Twins, United States
0.09×1.00×18.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minnesota Twins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minnesota Twins audience
#·InterestCategoryAffinity×
01Texas A&M Aggies baseballSports18.67×
02Mississippi State Bulldogs baseballSports17.92×
03Twin Cities Public TelevisionTV Channel6.18×
04Nancy MacePolitics & Society4.38×
05TwinKids & Family4.36×
06Ariana GrandeMusic & Radio3.86×
07SongwriterMusic & Radio3.35×
08Urban OutfittersShopping2.92×
09MindfulnessHealth2.81×
10Dog collarPets & Animals2.78×
11SephoraShopping2.56×
12Taylor SwiftMusic & Radio2.44×
13Kohl'sShopping1.95×
14BoutiquesFashion & Accessoires1.73×
15Classical musicMusic & Radio1.72×
16Beauty salonsBeauty & Wellness1.67×
17ToysGames1.59×
18SpotifyInternet & Social Media1.57×
19CraftsHome & Garden1.57×
20BeautyBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minnesota Twins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minnesota Twins audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.20×
ExtroversionTHRILL1.18×
Need for SecurityCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minnesota Twins audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.71×
Urban LifestyleOPEN0.72×
SpiritualityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minnesota Twins have in United States?

Minnesota Twins has an estimated audience of 10,155,216 people in United States, concentrated in Minnesota and Michigan.

02

What is the gender split and age of Minnesota Twins fans?

44.4% of Minnesota Twins fans are female, 55.6% are male, with an average age of 39.3 years.

03

Which brands do Minnesota Twins fans like most?

Minnesota Twins fans show strongest brand affinity for Nancy Mace (4.38×), Sephora (2.56×), and Beauty (1.51×) over the country average.

04

Where do Minnesota Twins fans live in United States?

Minnesota Twins fans in United States are most concentrated in Minnesota (reach ~2.5M), Michigan (reach ~300K), and South Dakota (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Minnesota Twins fans also like?

Beyond Minnesota Twins itself, the audience over-indexes on Sephora (2.56×), Beauty (1.51×), Ariana Grande (3.86×), and Twin Cities Public Television (6.18×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota Twins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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