Rascasse Audience Intelligence

Rio All Suite Hotel and Casino Target Market in United States

A data profile of the people who buy, follow and care about Rio All Suite Hotel and Casino in United States — modelled from more than twelve digital signal sources. Rio All Suite Hotel and Casino has an estimated audience of 1,167,360 people in United States.

#34among Hotel in United States#2181among Brand in United States#1597in Travel & Leisure

The average Rio All Suite Hotel and Casino fan in United States is 45.6 years old, more male, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Maryland Terrapins men's basketball, Flamingo Las Vegas, Seattle Mariners, with strongest over-indexing on Maryland Terrapins men's basketball (61.05× the country average).

Demographically, the Rio All Suite Hotel and Casino audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rio All Suite Hotel and Casino fan in United States is more male, around 45.6 years old, with strong Quality Awareness tendencies and a notable affinity for Maryland Terrapins men's basketball.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rio All Suite Hotel and Casino profile in United States.

Audience size
1.2M
in United States
Gender
38.3%♀
61.7% male
Age
45.6
average years
Country rank
#21278
Brand in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rio All Suite Hotel and Casino

38.3% are female, 61.7% are male, average age 45.6.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Rio All Suite Hotel and Casino audience in United States
MetricValue
Female38.3%
Male61.7%
Average age45.6
Estimated audience size1,167,360
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Rio All Suite Hotel and Casino audience in United States
Age bracketShare%
16-199%
20-2912%
30-3918%
40-4925%
50+36%
Fig. 04

Worldwide distribution

64.5%

of the worldwide Rio All Suite Hotel and Casino audience comes from United States.

Worldwide audience distribution share by country for Rio All Suite Hotel and Casino
CountryShare
United States64.5%
United Kingdom4.5%
Brazil4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rio All Suite Hotel and Casino audience in United States is strongest.

Fig. 05

Top regions by affinity

Rio All Suite Hotel and Casino customers by region in United States
#RegionReachAffinity×
01Nevada~200K25.71×
02Hawaii~8K2.90×
03California~100K1.80×
04Utah~10K1.68×
05Arizona~20K1.14×
06Idaho~3K0.83×
07Alaska~1K0.82×
08New Mexico~3K0.80×
09Montana~1K0.79×
10Washington, District of Columbia~2K0.77×
11Vermont<1K0.77×
12North Dakota~1K0.74×
13Washington~10K0.72×
14Kansas~4K0.72×
15South Dakota~1K0.71×
16Colorado~7K0.69×
17Oregon~5K0.67×
18Rhode Island~1K0.67×
19Delaware~1K0.66×
20Maine~2K0.65×
21West Virginia~2K0.64×
22New Hampshire~2K0.62×
23Nebraska~2K0.58×
24New York~20K0.56×
25Mississippi~3K0.56×
26Illinois~10K0.53×
27Arkansas~3K0.53×
28Texas~30K0.51×
29Maryland~6K0.51×
30Oklahoma~4K0.51×
31Iowa~3K0.51×
32Minnesota~5K0.49×
33South Carolina~5K0.48×
34Louisiana~4K0.48×
35Wisconsin~5K0.47×
36Alabama~4K0.46×
37Kentucky~4K0.46×
38Connecticut~3K0.46×
39Georgia~9K0.45×
40Massachusetts~6K0.44×
41Missouri~5K0.44×
42Tennessee~6K0.42×
43Indiana~5K0.42×
44Michigan~7K0.41×
45New Jersey~7K0.41×
46Virginia~7K0.41×
47Florida~20K0.40×
48North Carolina~7K0.37×
49Ohio~7K0.36×
50Pennsylvania~8K0.34×
Fig. 06

Affinity by region

Affinity by region — Rio All Suite Hotel and Casino, United States
0.34×1.00×25.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rio All Suite Hotel and Casino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rio All Suite Hotel and Casino audience
#·InterestCategoryAffinity×
01Maryland Terrapins men's basketballSports61.05×
02Memphis Tigers men's basketballSports53.89×
03Tropicana Las VegasTravel & Leisure44.48×
04Flamingo Las VegasTravel & Leisure34.77×
05UCLA Bruins men's basketballSports26.98×
06Mohegan SunTravel & Leisure24.39×
07Gonzaga Bulldogs men's basketballSports22.79×
08Caesars PalaceTravel & Leisure22.43×
09The Venetian Las VegasTravel & Leisure22.22×
10North Carolina Tar Heels men's basketballSports19.56×
11MGM Grand Las VegasTravel & Leisure17.95×
12World SeriesSports14.90×
13Duke Blue Devils men's basketballSports14.23×
14Seattle MarinersSports12.02×
15Vegas Golden KnightsSports11.92×
16First class travelTravel & Leisure4.32×
17FedExBusiness & Career3.96×
18Renewable energyBusiness & Career3.95×
19Mortgage loansBusiness & Career3.21×
20AirbnbTravel & Leisure2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rio All Suite Hotel and Casino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rio All Suite Hotel and Casino audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.91×
Convenience OrientationPREMIUM1.82×
Urban LifestyleOPEN1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rio All Suite Hotel and Casino audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
DIY MentalityTHRILL0.75×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rio All Suite Hotel and Casino's target market in United States?

Rio All Suite Hotel and Casino's target market in United States covers an estimated 1,167,360 people, concentrated in Nevada and California.

02

What is the gender split and age of Rio All Suite Hotel and Casino customers?

38.3% of the Rio All Suite Hotel and Casino audience are female, 61.7% are male, with an average age of 45.6 years.

03

Which brands do Rio All Suite Hotel and Casino fans like most?

Rio All Suite Hotel and Casino fans show strongest brand affinity for Maryland Terrapins men's basketball (61.05×), Flamingo Las Vegas (34.77×), and Seattle Mariners (12.02×) over the country average.

04

Where do Rio All Suite Hotel and Casino fans live in United States?

Rio All Suite Hotel and Casino fans in United States are most concentrated in Nevada (reach ~200K), California (reach ~100K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rio All Suite Hotel and Casino fans also like?

Beyond Rio All Suite Hotel and Casino itself, the audience over-indexes on Flamingo Las Vegas (34.77×), Seattle Mariners (12.02×), Duke Blue Devils men's basketball (14.23×), and Mohegan Sun (24.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Rio All Suite Hotel and Casino audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rio All Suite Hotel and Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →