Rio All Suite Hotel and Casino Audience in United States

Rio All Suite Hotel and Casino logo

Rio All Suite Hotel and Casino has an estimated audience of 665,195 people in United States. 38.3% are female, 61.7% are male, average age 45.6. Top regions: Nevada, California, Texas. Top brand affinities: Kevin Carroll, Governor of Michigan, El Paso County, Colorado, Goop, Wok.

The average Rio All Suite Hotel and Casino fan in United States is 45.6 years old, more male, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Texas. Top brand affinities include Kevin Carroll, Governor of Michigan, El Paso County, Colorado, with strongest over-indexing on Kevin Carroll (82.06× the country average). Demographically, the Rio All Suite Hotel and Casino audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Rio All Suite Hotel and Casino fans

Demographic split for Rio All Suite Hotel and Casino audience in United States
MetricValue
Female38.3%
Male61.7%
Average age45.6
Estimated audience size665,195

Audience persona

The typical Rio All Suite Hotel and Casino fan in United States is more male, around 45.6 years old, with strong Travelling tendencies and a notable affinity for Kevin Carroll.

Top regions in United States

Top regions ranked by reach for Rio All Suite Hotel and Casino in United States
RegionReachAffinity
Nevada142,69222.18×
California138,0121.89×
Texas33,7710.59×
New York24,3010.65×
Florida19,6080.44×
Arizona15,6551.15×
Illinois13,0190.59×
Washington10,3080.77×
Utah9,9101.66×
Georgia9,5120.46×
Hawaii9,2083.22×
Colorado7,7890.74×
North Carolina7,3190.37×
Ohio7,0210.34×
New Jersey7,0170.41×
Pennsylvania6,9990.31×
Michigan6,9790.4×
Virginia6,7300.42×
Maryland5,8820.51×
Massachusetts5,6780.43×
Oregon5,3470.7×
Tennessee4,8290.36×
Minnesota4,6400.49×
Indiana4,4600.37×
South Carolina4,4060.44×
Wisconsin4,3250.43×
Missouri4,2220.39×
Kansas3,9460.75×
Oklahoma3,0990.42×
Alabama3,0970.33×
Louisiana3,0280.35×
New Mexico2,6150.78×
Kentucky2,5370.3×
Idaho2,2730.68×
Connecticut2,1390.32×
Iowa1,9470.36×
Arkansas1,8440.34×
Washington, District of Columbia1,5460.77×
Mississippi1,3740.25×
Nebraska1,3530.41×
Montana1,3230.72×
Alaska9390.66×
West Virginia8450.27×
New Hampshire7160.27×
North Dakota6760.49×
South Dakota5800.38×
Delaware5500.3×
Maine5470.23×
Rhode Island5280.25×
Wyoming4000.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rio All Suite Hotel and Casino audience
BrandAffinityCategory
Kevin Carroll82.06×Movies & TV
Governor of Michigan14.66×Politics & Society
El Paso County, Colorado22.07×Travel & Leisure
Goop8.94×Internet & Social Media
Wok10.8×Food & Beverages
Grinch6.18×Movies & TV
Vocal harmony6.26×Music & Radio
Waukesha County, Wisconsin14.12×Travel & Leisure
TV Fanatic13.27×Movies & TV
Home construction1.76×Home & Garden
Google Home6.68×Technology & Electronics
Grace Slick8.91×Music & Radio
Cherish (group)10.86×Music & Radio
Hibachi7.73×Food & Beverages
headspace8.92×Health
Hipster9.04×Politics & Society
San Pellegrino6.66×Food & Beverages
Gomer Pyle, U.S.M.C.23.86×Movies & TV
Justice2.39×Politics & Society
No Escape (1994 film)8.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rio All Suite Hotel and Casino audience
TraitClusterScore
TravellingTHRILL1.81
IndulgenceJOY1.66
Urban LifestyleOPEN1.54
Family OrientationCONSERVATISM1.34
Quality AwarenessPREMIUM1.33
Need for SecurityCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Rio All Suite Hotel and Casino
CountryShare
United States51.9%
United Kingdom6.5%
Brazil5.6%

See Rio All Suite Hotel and Casino audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Rio All Suite Hotel and Casino have in United States?

Rio All Suite Hotel and Casino has an estimated audience of 665,195 people in United States, concentrated in Nevada and California.

What is the gender split and age of Rio All Suite Hotel and Casino fans?

38.3% of Rio All Suite Hotel and Casino fans are female, 61.7% are male, with an average age of 45.6 years.

Which brands do Rio All Suite Hotel and Casino fans like most?

Rio All Suite Hotel and Casino fans show strongest brand affinity for Kevin Carroll (82.06×), Governor of Michigan (14.66×), and El Paso County, Colorado (22.07×) over the country average.

Where do Rio All Suite Hotel and Casino fans live in United States?

Rio All Suite Hotel and Casino fans in United States are most concentrated in Nevada (reach 142,692), California (reach 138,012), and Texas (reach 33,771). These three regions account for the largest share of the active audience.

What other brands do Rio All Suite Hotel and Casino fans also like?

Beyond Rio All Suite Hotel and Casino itself, the audience over-indexes on Governor of Michigan (14.66×), El Paso County, Colorado (22.07×), Goop (8.94×), and Wok (10.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rio All Suite Hotel and Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.