Caesars Palace Audience in United States

Caesars Palace logo

Caesars Palace has an estimated audience of 3,290,875 people in United States. 52.5% are female, 47.5% are male, average age 45.0. Top regions: Nevada, California, Texas. Top brand affinities: Mandalay Bay, Treasure Island Hotel and Casino, Wynn Las Vegas, The Venetian Las Vegas, Las Vegas Strip.

The average Caesars Palace fan in United States is 45.0 years old, balanced, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Texas. Top brand affinities include Mandalay Bay, Treasure Island Hotel and Casino, Wynn Las Vegas, with strongest over-indexing on Mandalay Bay (23.55× the country average). Demographically, the Caesars Palace audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Video game

Demographics of Caesars Palace fans

Demographic split for Caesars Palace audience in United States
MetricValue
Female52.5%
Male47.5%
Average age45.0
Estimated audience size3,290,875

Audience persona

The typical Caesars Palace fan in United States is balanced, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for Mandalay Bay.

Top regions in United States

Top regions ranked by reach for Caesars Palace in United States
RegionReachAffinity
Nevada663,50620.85×
California534,5391.48×
Texas204,7860.72×
Florida105,1460.47×
Arizona96,6181.44×
New York85,1380.46×
Illinois75,1970.69×
Georgia57,3810.57×
Washington54,3160.82×
Colorado51,4570.99×
Ohio49,9900.49×
North Carolina47,0740.48×
Michigan45,8280.53×
Pennsylvania43,0360.39×
Utah37,0591.26×
Virginia36,5620.46×
Tennessee36,0190.55×
New Jersey33,9900.41×
Indiana31,0310.52×
Massachusetts30,4800.47×
Missouri28,4280.54×
Oregon27,3090.72×
Minnesota26,7980.57×
Wisconsin24,6100.5×
Maryland23,6330.42×
South Carolina22,5370.46×
Louisiana22,4860.53×
Alabama21,7580.47×
Oklahoma21,1040.58×
Kentucky18,3760.45×
New Mexico17,4201.06×
Hawaii16,1611.14×
Kansas15,3210.59×
Iowa14,1110.52×
Arkansas13,8530.51×
Idaho13,0310.79×
Mississippi10,5960.39×
Connecticut10,3710.31×
Nebraska9,5880.58×
West Virginia7,2870.48×
Montana7,1930.79×
Alaska5,0730.72×
Washington, District of Columbia4,6190.47×
New Hampshire4,5420.35×
North Dakota4,2290.63×
South Dakota3,9960.53×
Maine3,7730.32×
Rhode Island3,5590.34×
Wyoming3,4910.72×
Delaware2,3870.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caesars Palace audience
BrandAffinityCategory
Mandalay Bay23.55×Travel & Leisure
Treasure Island Hotel and Casino24.93×Travel & Leisure
Wynn Las Vegas15.88×Travel & Leisure
The Venetian Las Vegas15.17×Travel & Leisure
Las Vegas Strip7.69×Travel & Leisure
Aria Resort and Casino20.33×Travel & Leisure
New York-New York Hotel and Casino22.77×Travel & Leisure
Paris Las Vegas18.42×Travel & Leisure
Thunder Valley Casino Resort19.62×Travel & Leisure
Bellagio (resort)14.83×Travel & Leisure
MGM Grand Las Vegas16.23×Travel & Leisure
The Mirage23.19×Travel & Leisure
Profootballtalk.com11.65×Sports
Excalibur Hotel and Casino22.57×Travel & Leisure
Harrah's Las Vegas21.59×Travel & Leisure
Plaza Hotel & Casino26.91×Travel & Leisure
Rio All Suite Hotel and Casino22.43×Travel & Leisure
Caesars Atlantic City20.53×Travel & Leisure
Flamingo Las Vegas11.59×Travel & Leisure
Planet Hollywood Resort & Casino17.45×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caesars Palace audience
TraitClusterScore
IndulgenceJOY1.61
TravellingTHRILL1.58
LGBTQ+ IdentityOPEN1.44
Design AffinityPREMIUM1.39
Price SensitivityPREMIUM1.35
Family OrientationCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Caesars Palace
CountryShare
United States71.9%
United Kingdom3.7%
Canada2.6%

See Caesars Palace audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Caesars Palace have in United States?

Caesars Palace has an estimated audience of 3,290,875 people in United States, concentrated in Nevada and California.

What is the gender split and age of Caesars Palace fans?

52.5% of Caesars Palace fans are female, 47.5% are male, with an average age of 45.0 years.

Which brands do Caesars Palace fans like most?

Caesars Palace fans show strongest brand affinity for Mandalay Bay (23.55×), Treasure Island Hotel and Casino (24.93×), and Wynn Las Vegas (15.88×) over the country average.

Where do Caesars Palace fans live in United States?

Caesars Palace fans in United States are most concentrated in Nevada (reach 663,506), California (reach 534,539), and Texas (reach 204,786). These three regions account for the largest share of the active audience.

What other brands do Caesars Palace fans also like?

Beyond Caesars Palace itself, the audience over-indexes on Treasure Island Hotel and Casino (24.93×), Wynn Las Vegas (15.88×), The Venetian Las Vegas (15.17×), and Las Vegas Strip (7.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caesars Palace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.