Rascasse Audience Intelligence

Caesars Palace Target Market in United States

A data profile of the people who buy, follow and care about Caesars Palace in United States — modelled from more than twelve digital signal sources. Caesars Palace has an estimated audience of 3,223,648 people in United States.

#52among Video game in United States#1002among Brand in United States#785in Travel & Leisure

The average Caesars Palace fan in United States is 45.0 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Best Casino, Mandalay Bay, The Venetian Las Vegas, with strongest over-indexing on Best Casino (35.61× the country average).

Demographically, the Caesars Palace audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caesars Palace fan in United States is balanced, around 45.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Best Casino.

Category: Travel & Leisure · Type: Brand · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caesars Palace profile in United States.

Audience size
3.2M
in United States
Gender
52.5%♀
47.5% male
Age
45.0
average years
Country rank
#9672
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Caesars Palace

52.5% are female, 47.5% are male, average age 45.0.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Caesars Palace audience in United States
MetricValue
Female52.5%
Male47.5%
Average age45.0
Estimated audience size3,223,648
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Caesars Palace audience in United States
Age bracketShare%
16-197%
20-2915%
30-3921%
40-4926%
50+31%
Fig. 04

Worldwide distribution

71.6%

of the worldwide Caesars Palace audience comes from United States.

Worldwide audience distribution share by country for Caesars Palace
CountryShare
United States71.6%
United Kingdom3.6%
Canada2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caesars Palace audience in United States is strongest.

Fig. 05

Top regions by affinity

Caesars Palace customers by region in United States
#RegionReachAffinity×
01Nevada~900K29.23×
02California~400K1.16×
03Arizona~80K1.16×
04Utah~30K1.04×
05Hawaii~10K0.95×
06New Mexico~10K0.89×
07Colorado~40K0.78×
08Montana~6K0.68×
09Idaho~10K0.67×
10Alaska~5K0.67×
11Wyoming~3K0.66×
12Washington~40K0.65×
13North Dakota~4K0.60×
14Oregon~20K0.59×
15Texas~200K0.56×
16Illinois~60K0.54×
17South Dakota~4K0.51×
18Nebraska~8K0.50×
19Oklahoma~20K0.49×
20Kansas~10K0.49×
21Minnesota~20K0.47×
22Louisiana~20K0.47×
23West Virginia~7K0.46×
24Georgia~50K0.45×
25Tennessee~30K0.45×
26Iowa~10K0.45×
27Arkansas~10K0.45×
28Michigan~40K0.44×
29Missouri~20K0.44×
30Washington, District of Columbia~4K0.43×
31Indiana~30K0.42×
32Wisconsin~20K0.42×
33Ohio~40K0.40×
34Alabama~20K0.40×
35Kentucky~20K0.39×
36Florida~90K0.38×
37North Carolina~40K0.38×
38Virginia~30K0.38×
39Massachusetts~20K0.38×
40South Carolina~20K0.38×
41New York~70K0.37×
42Mississippi~10K0.37×
43Rhode Island~4K0.36×
44New Jersey~30K0.35×
45Maryland~20K0.35×
46New Hampshire~5K0.35×
47Maine~4K0.34×
48Pennsylvania~40K0.33×
49Delaware~3K0.32×
50Connecticut~9K0.29×
Fig. 06

Affinity by region

Affinity by region — Caesars Palace, United States
0.29×1.00×29.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caesars Palace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caesars Palace audience
#·InterestCategoryAffinity×
01Best CasinoMusic & Radio35.61×
02Plaza Hotel & CasinoTravel & Leisure26.91×
03Treasure Island Hotel and CasinoTravel & Leisure24.93×
04Mandalay BayTravel & Leisure23.55×
05The MirageTravel & Leisure23.19×
06New York-New York Hotel and CasinoTravel & Leisure22.77×
07Rio All Suite Hotel and CasinoTravel & Leisure22.43×
08Harrah's Las VegasTravel & Leisure21.59×
09Caesars Atlantic CityTravel & Leisure20.53×
10Aria Resort and CasinoTravel & Leisure20.33×
11Thunder Valley Casino ResortTravel & Leisure19.62×
12Paris Las VegasTravel & Leisure18.42×
13Planet Hollywood Resort & CasinoTravel & Leisure17.45×
14MGM Grand Las VegasTravel & Leisure16.23×
15Wynn Las VegasTravel & Leisure15.88×
16The Venetian Las VegasTravel & Leisure15.17×
17Bellagio (resort)Travel & Leisure14.83×
18Profootballtalk.comSports11.65×
19Flamingo Las VegasTravel & Leisure11.59×
20Las Vegas StripTravel & Leisure7.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caesars Palace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caesars Palace audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.41×
TravellingTHRILL1.30×
IndulgenceJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caesars Palace audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.91×
TraditionCONSERVATISM0.91×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Caesars Palace's target market in United States?

Caesars Palace's target market in United States covers an estimated 3,223,648 people, concentrated in Nevada and California.

02

What is the gender split and age of Caesars Palace customers?

52.5% of the Caesars Palace audience are female, 47.5% are male, with an average age of 45.0 years.

03

Which brands do Caesars Palace fans like most?

Caesars Palace fans show strongest brand affinity for Best Casino (35.61×), Mandalay Bay (23.55×), and The Venetian Las Vegas (15.17×) over the country average.

04

Where do Caesars Palace fans live in United States?

Caesars Palace fans in United States are most concentrated in Nevada (reach ~900K), California (reach ~400K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Caesars Palace fans also like?

Beyond Caesars Palace itself, the audience over-indexes on Mandalay Bay (23.55×), The Venetian Las Vegas (15.17×), Treasure Island Hotel and Casino (24.93×), and Wynn Las Vegas (15.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Caesars Palace audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caesars Palace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →