Plaza Hotel & Casino Audience in United States
A data profile of the people who buy, follow and care about Plaza Hotel & Casino in United States — modelled from more than twelve digital signal sources. Plaza Hotel & Casino has an estimated audience of 508,546 people in United States.
The average Plaza Hotel & Casino fan in United States is 48.4 years old, balanced, and lives primarily in Nevada.
The audience is concentrated in Nevada, California, Texas.
Top brand affinities include Chumba Casino, Maryland Terrapins men's basketball, Mohegan Sun, with strongest over-indexing on Chumba Casino (33.33× the country average).
Demographically, the Plaza Hotel & Casino audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Plaza Hotel & Casino fan in United States is balanced, around 48.4 years old, with strong Indulgence tendencies and a notable affinity for Chumba Casino.
At a glance
The key figures that characterise the Plaza Hotel & Casino profile in United States.
Search interest · 12-month trend
Demographics of Plaza Hotel & Casino fans
49.8% are female, 50.2% are male, average age 48.4.
Gender split
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 48.4 |
| Estimated audience size | 508,546 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 8% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 43% |
Geography
Where the Plaza Hotel & Casino audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~100K | 24.93× | |
| 02 | Hawaii | ~6K | 2.66× | |
| 03 | Arizona | ~10K | 1.43× | |
| 04 | New Mexico | ~4K | 1.42× | |
| 05 | Utah | ~6K | 1.35× | |
| 06 | California | ~70K | 1.19× | |
| 07 | North Dakota | ~1K | 1.17× | |
| 08 | Alaska | ~1K | 1.01× | |
| 09 | Montana | ~1K | 1.00× | |
| 10 | Idaho | ~2K | 0.87× | |
| 11 | Wyoming | <1K | 0.83× | |
| 12 | Minnesota | ~6K | 0.76× | |
| 13 | Oregon | ~4K | 0.75× | |
| 14 | South Dakota | <1K | 0.75× | |
| 15 | Washington | ~7K | 0.73× | |
| 16 | Nebraska | ~2K | 0.73× | |
| 17 | Colorado | ~6K | 0.71× | |
| 18 | Wisconsin | ~5K | 0.71× | |
| 19 | Iowa | ~3K | 0.70× | |
| 20 | Kansas | ~2K | 0.61× | |
| 21 | Oklahoma | ~3K | 0.56× | |
| 22 | Rhode Island | <1K | 0.56× | |
| 23 | Delaware | <1K | 0.56× | |
| 24 | Missouri | ~4K | 0.52× | |
| 25 | West Virginia | ~1K | 0.52× | |
| 26 | Maine | <1K | 0.52× | |
| 27 | Texas | ~20K | 0.51× | |
| 28 | Illinois | ~9K | 0.51× | |
| 29 | New Hampshire | ~1K | 0.50× | |
| 30 | Washington, District of Columbia | <1K | 0.48× | |
| 31 | Indiana | ~4K | 0.47× | |
| 32 | Arkansas | ~2K | 0.46× | |
| 33 | Mississippi | ~2K | 0.45× | |
| 34 | Ohio | ~6K | 0.41× | |
| 35 | Michigan | ~5K | 0.41× | |
| 36 | Kentucky | ~3K | 0.41× | |
| 37 | South Carolina | ~3K | 0.38× | |
| 38 | Louisiana | ~3K | 0.38× | |
| 39 | New York | ~10K | 0.35× | |
| 40 | Tennessee | ~4K | 0.35× | |
| 41 | Alabama | ~2K | 0.35× | |
| 42 | Connecticut | ~2K | 0.35× | |
| 43 | Massachusetts | ~3K | 0.32× | |
| 44 | Maryland | ~3K | 0.32× | |
| 45 | Georgia | ~5K | 0.31× | |
| 46 | Virginia | ~4K | 0.31× | |
| 47 | Pennsylvania | ~5K | 0.29× | |
| 48 | North Carolina | ~4K | 0.29× | |
| 49 | New Jersey | ~4K | 0.28× | |
| 50 | Florida | ~9K | 0.26× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Plaza Hotel & Casino audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maryland Terrapins men's basketball | Sports | 65.29× | ||
| 02 | Memphis Tigers men's basketball | Sports | 51.52× | ||
| 03 | Tropicana Las Vegas | Travel & Leisure | 42.47× | ||
| 04 | Mohegan Sun | Travel & Leisure | 40.06× | ||
| 05 | Flamingo Las Vegas | Travel & Leisure | 36.51× | ||
| 06 | Chumba Casino | Travel & Leisure | 33.33× | ||
| 07 | Caesars Palace | Travel & Leisure | 26.91× | ||
| 08 | UCLA Bruins men's basketball | Sports | 26.67× | ||
| 09 | Bellagio (resort) | Travel & Leisure | 26.40× | ||
| 10 | Gonzaga Bulldogs men's basketball | Sports | 24.40× | ||
| 11 | Vegas Golden Knights | Sports | 22.44× | ||
| 12 | MGM Grand Las Vegas | Travel & Leisure | 21.56× | ||
| 13 | North Carolina Tar Heels men's basketball | Sports | 19.45× | ||
| 14 | Kansas Jayhawks men's basketball | Sports | 15.75× | ||
| 15 | The Venetian Las Vegas | Travel & Leisure | 15.42× | ||
| 16 | Duke Blue Devils men's basketball | Sports | 15.33× | ||
| 17 | World Series | Sports | 14.59× | ||
| 18 | Wisconsin Badgers men's basketball | Sports | 12.90× | ||
| 19 | Seattle Mariners | Sports | 11.09× | ||
| 20 | Gambling | Games | 2.94× |
Personality of the Plaza Hotel & Casino audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.61× | |
| Urban Lifestyle | OPEN | 1.53× | |
| Career Orientation | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.57× | |
| Pet Ownership | JOY | 0.72× | |
| Design Affinity | PREMIUM | 0.72× |
Frequently asked questions
How many fans does Plaza Hotel & Casino have in United States?
Plaza Hotel & Casino has an estimated audience of 508,546 people in United States, concentrated in Nevada and California.
What is the gender split and age of Plaza Hotel & Casino fans?
49.8% of Plaza Hotel & Casino fans are female, 50.2% are male, with an average age of 48.4 years.
Which brands do Plaza Hotel & Casino fans like most?
Plaza Hotel & Casino fans show strongest brand affinity for Chumba Casino (33.33×), Maryland Terrapins men's basketball (65.29×), and Mohegan Sun (40.06×) over the country average.
Where do Plaza Hotel & Casino fans live in United States?
Plaza Hotel & Casino fans in United States are most concentrated in Nevada (reach ~100K), California (reach ~70K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
What other brands do Plaza Hotel & Casino fans also like?
Beyond Plaza Hotel & Casino itself, the audience over-indexes on Maryland Terrapins men's basketball (65.29×), Mohegan Sun (40.06×), Flamingo Las Vegas (36.51×), and Caesars Palace (26.91×) compared to the United States average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Hotel audiences in United States
- Hilton Worldwide (14,840,039)
- Marriott Hotels & Resorts (11,846,493)
- Hyatt (6,313,461)
- Holiday Inn (5,633,198)
- Hampton Inn (4,513,383)
See Plaza Hotel & Casino audiences in other countries
- Plaza Hotel & Casino — Germany
- Plaza Hotel & Casino — United Kingdom
- Plaza Hotel & Casino — France
- Plaza Hotel & Casino — Italy
- Plaza Hotel & Casino — Spain
- Plaza Hotel & Casino — Brazil
- Plaza Hotel & Casino — Japan
- Plaza Hotel & Casino — South Korea
- Plaza Hotel & Casino — India
- Plaza Hotel & Casino — Canada
- Plaza Hotel & Casino — Mexico
How to read this data
Audience size is the estimated number of people in United States who actively search for Plaza Hotel & Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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