Rascasse Audience Intelligence

Wisconsin Badgers men's basketball Audience in United States

A data profile of the people who buy, follow and care about Wisconsin Badgers men's basketball in United States — modelled from more than twelve digital signal sources. Wisconsin Badgers men's basketball has an estimated audience of 2,071,429 people in United States.

#149among Basketball in United States#239among Team in United States#1247in Sports

The average Wisconsin Badgers men's basketball fan in United States is 35.6 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, Minnesota.

Top brand affinities include Wisconsin Badgers football, Arkansas Razorbacks men's basketball, School of Rock, with strongest over-indexing on Wisconsin Badgers football (23.03× the country average).

Demographically, the Wisconsin Badgers men's basketball audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wisconsin Badgers men's basketball fan in United States is more male, around 35.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Wisconsin Badgers football.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wisconsin Badgers men's basketball profile in United States.

Audience size
2.1M
in United States
Gender
44.3%♀
55.7% male
Age
35.6
average years
Country rank
#13859
Team in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wisconsin Badgers men's basketball fans

44.3% are female, 55.7% are male, average age 35.6.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Wisconsin Badgers men's basketball audience in United States
MetricValue
Female44.3%
Male55.7%
Average age35.6
Estimated audience size2,071,429
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Wisconsin Badgers men's basketball audience in United States
Age bracketShare%
16-1934%
20-2917%
30-3916%
40-4917%
50+17%
Fig. 04

Worldwide distribution

94.6%

of the worldwide Wisconsin Badgers men's basketball audience comes from United States.

Worldwide audience distribution share by country for Wisconsin Badgers men's basketball
CountryShare
United States94.6%
United Kingdom1.2%
Canada0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wisconsin Badgers men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Wisconsin Badgers men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~1M37.27×
02Minnesota~60K1.98×
03Iowa~30K1.75×
04Illinois~70K0.96×
05Arizona~20K0.54×
06Vermont~2K0.48×
07North Dakota~2K0.45×
08South Dakota~2K0.44×
09Montana~2K0.42×
10Alaska~2K0.42×
11Nebraska~4K0.41×
12Florida~60K0.40×
13Michigan~20K0.37×
14Colorado~10K0.37×
15Rhode Island~2K0.35×
16New Hampshire~3K0.34×
17Delaware~2K0.32×
18Indiana~10K0.31×
19Maine~2K0.31×
20Nevada~6K0.30×
21West Virginia~3K0.30×
22Hawaii~3K0.30×
23Washington, District of Columbia~2K0.29×
24New Mexico~3K0.27×
25Idaho~3K0.27×
26Alabama~8K0.26×
27Mississippi~4K0.26×
28Missouri~8K0.25×
29Arkansas~4K0.25×
30Kansas~4K0.25×
31Tennessee~10K0.24×
32Utah~5K0.24×
33North Carolina~10K0.22×
34Kentucky~6K0.22×
35South Carolina~6K0.21×
36Oregon~5K0.21×
37Louisiana~5K0.20×
38Oklahoma~5K0.20×
39Ohio~10K0.19×
40Connecticut~4K0.19×
41Virginia~8K0.15×
42Washington~6K0.15×
43Maryland~5K0.15×
44Georgia~9K0.13×
45Massachusetts~5K0.13×
46Texas~20K0.12×
47Pennsylvania~8K0.12×
48New Jersey~6K0.12×
49California~20K0.10×
50New York~10K0.10×
Fig. 06

Affinity by region

Affinity by region — Wisconsin Badgers men's basketball, United States
0.10×1.00×37.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wisconsin Badgers men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wisconsin Badgers men's basketball audience
#·InterestCategoryAffinity×
01USC Trojans men's basketballSports29.42×
02Virginia Tech Hokies men's basketballSports29.05×
03Maryland Terrapins men's basketballSports27.80×
04Marquette Golden Eagles men's basketballSports24.48×
05Wisconsin Badgers footballSports23.03×
06Wisconsin BadgersSports22.74×
07Villanova Wildcats men's basketballSports22.21×
08Gonzaga Bulldogs men's basketballSports21.32×
09Arkansas Razorbacks men's basketballSports20.51×
10School of RockMovies & TV20.02×
11UCLA Bruins men's basketballSports18.24×
12Virginia Cavaliers men's basketballSports15.58×
13Duke Blue Devils men's basketballSports10.85×
14ElectronicaMusic & Radio8.77×
15Milwaukee BrewersSports7.61×
16Milwaukee BucksSports7.39×
17Minnesota TimberwolvesSports7.33×
18Victor WembanyamaSports7.04×
19Detroit PistonsSports6.69×
20Oklahoma City ThunderSports4.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wisconsin Badgers men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wisconsin Badgers men's basketball audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.27×
Sports ActivityPOWER1.06×
Early Adopter MentalityPOWER1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wisconsin Badgers men's basketball audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
MindfulnessBALANCE0.84×
Community OrientationOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wisconsin Badgers men's basketball have in United States?

Wisconsin Badgers men's basketball has an estimated audience of 2,071,429 people in United States, concentrated in Wisconsin and Illinois.

02

What is the gender split and age of Wisconsin Badgers men's basketball fans?

44.3% of Wisconsin Badgers men's basketball fans are female, 55.7% are male, with an average age of 35.6 years.

03

Which brands do Wisconsin Badgers men's basketball fans like most?

Wisconsin Badgers men's basketball fans show strongest brand affinity for Wisconsin Badgers football (23.03×), Arkansas Razorbacks men's basketball (20.51×), and School of Rock (20.02×) over the country average.

04

Where do Wisconsin Badgers men's basketball fans live in United States?

Wisconsin Badgers men's basketball fans in United States are most concentrated in Wisconsin (reach ~1M), Illinois (reach ~70K), and Minnesota (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Wisconsin Badgers men's basketball fans also like?

Beyond Wisconsin Badgers men's basketball itself, the audience over-indexes on Arkansas Razorbacks men's basketball (20.51×), School of Rock (20.02×), Gonzaga Bulldogs men's basketball (21.32×), and Duke Blue Devils men's basketball (10.85×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wisconsin Badgers men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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