Wisconsin Badgers men's basketball Audience in United States

Wisconsin Badgers men's basketball logo

Wisconsin Badgers men's basketball has an estimated audience of 2,080,605 people in United States. 44.3% are female, 55.7% are male, average age 35.6. Top regions: Wisconsin, Illinois, Minnesota. Top brand affinities: Wisconsin Badgers football, Arkansas Razorbacks men's basketball, Duke Blue Devils men's basketball, Marquette Golden Eagles men's basketball, School of Rock.

The average Wisconsin Badgers men's basketball fan in United States is 35.6 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, Minnesota. Top brand affinities include Wisconsin Badgers football, Arkansas Razorbacks men's basketball, Duke Blue Devils men's basketball, with strongest over-indexing on Wisconsin Badgers football (23.03× the country average). Demographically, the Wisconsin Badgers men's basketball audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Wisconsin Badgers men's basketball fans

Demographic split for Wisconsin Badgers men's basketball audience in United States
MetricValue
Female44.3%
Male55.7%
Average age35.6
Estimated audience size2,080,605

Audience persona

The typical Wisconsin Badgers men's basketball fan in United States is more male, around 35.6 years old, with strong Family Orientation tendencies and a notable affinity for Wisconsin Badgers football.

Top regions in United States

Top regions ranked by reach for Wisconsin Badgers men's basketball in United States
RegionReachAffinity
Wisconsin1,171,16237.41×
Illinois69,4071×
Minnesota60,4652.03×
Florida54,3470.39×
Iowa28,4691.66×
California22,8280.1×
Arizona22,0410.52×
Texas20,0050.11×
Michigan17,9420.33×
North Carolina13,8190.22×
Colorado12,7650.39×
Indiana10,5990.28×
Ohio10,5070.16×
New York9,4490.08×
Tennessee9,2440.22×
Missouri7,4420.22×
Virginia6,7290.13×
Georgia6,6410.1×
Alabama5,9850.21×
Nevada5,8740.29×
Pennsylvania5,8690.08×
South Carolina5,5210.18×
Washington5,0160.12×
Kentucky4,5570.17×
Utah4,1800.22×
Oregon3,8680.16×
Louisiana3,8580.14×
Maryland3,7890.11×
New Jersey3,6470.07×
Kansas3,1910.19×
Nebraska3,1850.31×
Arkansas3,1820.19×
Massachusetts3,0760.08×
Mississippi3,0030.18×
Oklahoma2,2670.1×
Montana1,8920.33×
New Mexico1,8640.18×
Hawaii1,7840.2×
Connecticut1,6170.08×
South Dakota1,6100.33×
Washington, District of Columbia1,4270.23×
North Dakota1,3420.31×
Idaho1,2100.12×
Alaska1,1510.26×
West Virginia9600.1×
Maine7680.1×
Wyoming7560.25×
Delaware6410.11×
New Hampshire6110.07×
Rhode Island6100.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wisconsin Badgers men's basketball audience
BrandAffinityCategory
Wisconsin Badgers football23.03×Sports
Arkansas Razorbacks men's basketball20.51×Sports
Duke Blue Devils men's basketball10.85×Sports
Marquette Golden Eagles men's basketball24.48×Sports
School of Rock20.02×Movies & TV
Gonzaga Bulldogs men's basketball21.32×Sports
Milwaukee Bucks7.39×Sports
Electronica8.77×Music & Radio
USC Trojans men's basketball29.42×Sports
Milwaukee Brewers7.61×Sports
Villanova Wildcats men's basketball22.21×Sports
Wisconsin Badgers22.74×Sports
Minnesota Timberwolves7.33×Sports
Maryland Terrapins men's basketball27.8×Sports
Virginia Tech Hokies men's basketball29.05×Sports
Detroit Pistons6.69×Sports
Oklahoma City Thunder4.81×Sports
Ohio State Buckeyes men's basketball19.08×Sports
Houston Rockets5.53×Sports
Washington Wizards7.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wisconsin Badgers men's basketball audience
TraitClusterScore
Family OrientationCONSERVATISM1.56
LGBTQ+ IdentityOPEN1.29
TraditionCONSERVATISM1.18
Career OrientationPOWER1.1
Community OrientationOPEN1.07
Sports ActivityPOWER1

Worldwide distribution

Worldwide audience distribution share by country for Wisconsin Badgers men's basketball
CountryShare
United States94.6%
United Kingdom1.2%
Canada0.9%

See Wisconsin Badgers men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Wisconsin Badgers men's basketball have in United States?

Wisconsin Badgers men's basketball has an estimated audience of 2,080,605 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of Wisconsin Badgers men's basketball fans?

44.3% of Wisconsin Badgers men's basketball fans are female, 55.7% are male, with an average age of 35.6 years.

Which brands do Wisconsin Badgers men's basketball fans like most?

Wisconsin Badgers men's basketball fans show strongest brand affinity for Wisconsin Badgers football (23.03×), Arkansas Razorbacks men's basketball (20.51×), and Duke Blue Devils men's basketball (10.85×) over the country average.

Where do Wisconsin Badgers men's basketball fans live in United States?

Wisconsin Badgers men's basketball fans in United States are most concentrated in Wisconsin (reach 1,171,162), Illinois (reach 69,407), and Minnesota (reach 60,465). These three regions account for the largest share of the active audience.

What other brands do Wisconsin Badgers men's basketball fans also like?

Beyond Wisconsin Badgers men's basketball itself, the audience over-indexes on Arkansas Razorbacks men's basketball (20.51×), Duke Blue Devils men's basketball (10.85×), Marquette Golden Eagles men's basketball (24.48×), and School of Rock (20.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wisconsin Badgers men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.