Marquette Golden Eagles men's basketball Audience in United States
Marquette Golden Eagles men's basketball has an estimated audience of 2,087,982 people in United States. 21.8% are female, 78.2% are male, average age 39.6. Top regions: Wisconsin, Illinois, Florida. Top brand affinities: Kevin Carroll, Chili con carne, Combat sport, Staycation, Graham Greene.
The average Marquette Golden Eagles men's basketball fan in United States is 39.6 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, Florida. Top brand affinities include Kevin Carroll, Chili con carne, Combat sport, with strongest over-indexing on Kevin Carroll (76.91× the country average). Demographically, the Marquette Golden Eagles men's basketball audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Marquette Golden Eagles men's basketball fans
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 39.6 |
| Estimated audience size | 2,087,982 |
Audience persona
The typical Marquette Golden Eagles men's basketball fan in United States is more male, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kevin Carroll.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Wisconsin | 643,027 | 20.47× |
| Illinois | 191,410 | 2.75× |
| Florida | 86,357 | 0.61× |
| California | 58,377 | 0.25× |
| Arizona | 55,740 | 1.31× |
| Texas | 54,897 | 0.31× |
| New York | 51,921 | 0.44× |
| Ohio | 46,414 | 0.72× |
| Indiana | 39,115 | 1.03× |
| Michigan | 38,388 | 0.7× |
| Pennsylvania | 36,985 | 0.53× |
| North Carolina | 33,805 | 0.54× |
| Alabama | 28,459 | 0.98× |
| Virginia | 27,594 | 0.54× |
| Minnesota | 27,368 | 0.91× |
| Georgia | 26,230 | 0.41× |
| Iowa | 25,979 | 1.51× |
| New Jersey | 23,869 | 0.45× |
| Massachusetts | 22,027 | 0.54× |
| Tennessee | 22,025 | 0.53× |
| Maryland | 21,361 | 0.59× |
| Kentucky | 20,596 | 0.79× |
| Colorado | 20,401 | 0.62× |
| Missouri | 20,374 | 0.61× |
| Connecticut | 17,534 | 0.84× |
| South Carolina | 15,900 | 0.51× |
| Louisiana | 13,030 | 0.48× |
| Nevada | 12,693 | 0.63× |
| Mississippi | 11,731 | 0.68× |
| Nebraska | 11,543 | 1.1× |
| Washington | 10,971 | 0.26× |
| Kansas | 8,824 | 0.54× |
| Arkansas | 7,511 | 0.44× |
| New Mexico | 5,956 | 0.57× |
| Rhode Island | 5,785 | 0.87× |
| Oklahoma | 4,696 | 0.2× |
| Oregon | 4,637 | 0.19× |
| Utah | 4,587 | 0.25× |
| Washington, District of Columbia | 4,533 | 0.72× |
| New Hampshire | 4,218 | 0.51× |
| Hawaii | 3,132 | 0.35× |
| West Virginia | 2,996 | 0.31× |
| Maine | 2,861 | 0.38× |
| Delaware | 2,670 | 0.46× |
| South Dakota | 2,339 | 0.48× |
| Idaho | 2,312 | 0.22× |
| Montana | 2,264 | 0.39× |
| Alaska | 2,072 | 0.46× |
| Vermont | 1,466 | 0.4× |
| North Dakota | 1,323 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kevin Carroll | 76.91× | Movies & TV |
| Chili con carne | 11.72× | Food & Beverages |
| Combat sport | 1.51× | Sports |
| Staycation | 2.85× | Home & Garden |
| Graham Greene | 5.28× | Literature |
| Arnold Palmer | 5.26× | Sports |
| Quiche | 9.83× | Food & Beverages |
| Jesse Plemons | 2.34× | Movies & TV |
| Pro-Ject | 2.73× | Music & Radio |
| 3D printing | 1.64× | Technology & Electronics |
| Stracchino | 17.93× | Food & Beverages |
| Nick Jr. (Australia) | 5.41× | Kids & Family |
| UK garage | 3.05× | Music & Radio |
| Noodle (Gorillaz) | 1.98× | Music & Radio |
| David Yurman | 1.54× | Fashion & Accessoires |
| Captain America (1990 film) | 2.21× | Movies & TV |
| Consequence (rapper) | 3.15× | Music & Radio |
| South Asian cuisine | 4.27× | Food & Beverages |
| Thom Browne | 4.47× | Fashion & Accessoires |
| Graham Greene (actor) | 2.79× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.33 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Family Orientation | CONSERVATISM | 1.11 |
| Career Orientation | POWER | 1.08 |
| Indulgence | JOY | 1.07 |
| Extroversion | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 87.5% |
| Philippines | 3.8% |
| Canada | 3.5% |
See Marquette Golden Eagles men's basketball audiences in other countries
- Marquette Golden Eagles men's basketball — Germany
- Marquette Golden Eagles men's basketball — United Kingdom
- Marquette Golden Eagles men's basketball — France
- Marquette Golden Eagles men's basketball — Italy
- Marquette Golden Eagles men's basketball — Spain
- Marquette Golden Eagles men's basketball — Brazil
- Marquette Golden Eagles men's basketball — Japan
- Marquette Golden Eagles men's basketball — South Korea
- Marquette Golden Eagles men's basketball — India
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
Frequently asked questions
How many fans does Marquette Golden Eagles men's basketball have in United States?
Marquette Golden Eagles men's basketball has an estimated audience of 2,087,982 people in United States, concentrated in Wisconsin and Illinois.
What is the gender split and age of Marquette Golden Eagles men's basketball fans?
21.8% of Marquette Golden Eagles men's basketball fans are female, 78.2% are male, with an average age of 39.6 years.
Which brands do Marquette Golden Eagles men's basketball fans like most?
Marquette Golden Eagles men's basketball fans show strongest brand affinity for Kevin Carroll (76.91×), Chili con carne (11.72×), and Combat sport (1.51×) over the country average.
Where do Marquette Golden Eagles men's basketball fans live in United States?
Marquette Golden Eagles men's basketball fans in United States are most concentrated in Wisconsin (reach 643,027), Illinois (reach 191,410), and Florida (reach 86,357). These three regions account for the largest share of the active audience.
What other brands do Marquette Golden Eagles men's basketball fans also like?
Beyond Marquette Golden Eagles men's basketball itself, the audience over-indexes on Chili con carne (11.72×), Combat sport (1.51×), Staycation (2.85×), and Graham Greene (5.28×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Marquette Golden Eagles men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.