Marquette Golden Eagles men's basketball Audience in United States

Marquette Golden Eagles men's basketball has an estimated audience of 2,087,982 people in United States. 21.8% are female, 78.2% are male, average age 39.6. Top regions: Wisconsin, Illinois, Florida. Top brand affinities: Maryland Terrapins men's basketball, Duke Blue Devils men's basketball, Gonzaga Bulldogs men's basketball, Seattle Mariners, Memphis Tigers men's basketball.

The average Marquette Golden Eagles men's basketball fan in United States is 39.6 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, Florida. Top brand affinities include Maryland Terrapins men's basketball, Duke Blue Devils men's basketball, Gonzaga Bulldogs men's basketball, with strongest over-indexing on Maryland Terrapins men's basketball (76.91× the country average). Demographically, the Marquette Golden Eagles men's basketball audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Marquette Golden Eagles men's basketball fans

Demographic split for Marquette Golden Eagles men's basketball audience in United States
MetricValue
Female21.8%
Male78.2%
Average age39.6
Estimated audience size2,087,982

Audience persona

The typical Marquette Golden Eagles men's basketball fan in United States is more male, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Maryland Terrapins men's basketball.

Top regions in United States

Top regions ranked by reach for Marquette Golden Eagles men's basketball in United States
RegionReachAffinity
Wisconsin643,02720.47×
Illinois191,4102.75×
Florida86,3570.61×
California58,3770.25×
Arizona55,7401.31×
Texas54,8970.31×
New York51,9210.44×
Ohio46,4140.72×
Indiana39,1151.03×
Michigan38,3880.7×
Pennsylvania36,9850.53×
North Carolina33,8050.54×
Alabama28,4590.98×
Virginia27,5940.54×
Minnesota27,3680.91×
Georgia26,2300.41×
Iowa25,9791.51×
New Jersey23,8690.45×
Massachusetts22,0270.54×
Tennessee22,0250.53×
Maryland21,3610.59×
Kentucky20,5960.79×
Colorado20,4010.62×
Missouri20,3740.61×
Connecticut17,5340.84×
South Carolina15,9000.51×
Louisiana13,0300.48×
Nevada12,6930.63×
Mississippi11,7310.68×
Nebraska11,5431.1×
Washington10,9710.26×
Kansas8,8240.54×
Arkansas7,5110.44×
New Mexico5,9560.57×
Rhode Island5,7850.87×
Oklahoma4,6960.2×
Oregon4,6370.19×
Utah4,5870.25×
Washington, District of Columbia4,5330.72×
New Hampshire4,2180.51×
Hawaii3,1320.35×
West Virginia2,9960.31×
Maine2,8610.38×
Delaware2,6700.46×
South Dakota2,3390.48×
Idaho2,3120.22×
Montana2,2640.39×
Alaska2,0720.46×
Vermont1,4660.4×
North Dakota1,3230.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marquette Golden Eagles men's basketball audience
BrandAffinityCategory
Maryland Terrapins men's basketball76.91×Sports
Duke Blue Devils men's basketball17.93×Sports
Gonzaga Bulldogs men's basketball35.27×Sports
Seattle Mariners9.65×Sports
Memphis Tigers men's basketball41×Sports
Minnesota Timberwolves8.9×Sports
World Series10.9×Sports
College basketball4.4×Sports
Los Angeles Clippers7.65×Sports
New York Knicks6.17×Sports
Chicago Bulls4.67×Sports
Kansas Jayhawks men's basketball19.42×Sports
Houston Rockets4.94×Sports
Phoenix Suns5.57×Sports
Brook Lopez19.79×Sports
Los Angeles Lakers3.35×Sports
Dwyane Wade13.22×Sports
Green Bay Packers3.84×Sports
LeBron James3.78×Sports
Oklahoma City Thunder3.81×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marquette Golden Eagles men's basketball audience
TraitClusterScore
Early Adopter MentalityPOWER1.33
LGBTQ+ IdentityOPEN1.2
Family OrientationCONSERVATISM1.11
Career OrientationPOWER1.08
IndulgenceJOY1.07
ExtroversionTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Marquette Golden Eagles men's basketball
CountryShare
United States87.5%
Philippines3.8%
Canada3.5%

See Marquette Golden Eagles men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Marquette Golden Eagles men's basketball have in United States?

Marquette Golden Eagles men's basketball has an estimated audience of 2,087,982 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of Marquette Golden Eagles men's basketball fans?

21.8% of Marquette Golden Eagles men's basketball fans are female, 78.2% are male, with an average age of 39.6 years.

Which brands do Marquette Golden Eagles men's basketball fans like most?

Marquette Golden Eagles men's basketball fans show strongest brand affinity for Maryland Terrapins men's basketball (76.91×), Duke Blue Devils men's basketball (17.93×), and Gonzaga Bulldogs men's basketball (35.27×) over the country average.

Where do Marquette Golden Eagles men's basketball fans live in United States?

Marquette Golden Eagles men's basketball fans in United States are most concentrated in Wisconsin (reach 643,027), Illinois (reach 191,410), and Florida (reach 86,357). These three regions account for the largest share of the active audience.

What other brands do Marquette Golden Eagles men's basketball fans also like?

Beyond Marquette Golden Eagles men's basketball itself, the audience over-indexes on Duke Blue Devils men's basketball (17.93×), Gonzaga Bulldogs men's basketball (35.27×), Seattle Mariners (9.65×), and Memphis Tigers men's basketball (41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marquette Golden Eagles men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.