Rascasse Audience Intelligence

Marquette Golden Eagles men's basketball Audience in United States

A data profile of the people who buy, follow and care about Marquette Golden Eagles men's basketball in United States — modelled from more than twelve digital signal sources. Marquette Golden Eagles men's basketball has an estimated audience of 1,430,707 people in United States.

#210among Basketball in United States#294among Team in United States#1673in Sports

The average Marquette Golden Eagles men's basketball fan in United States is 39.6 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, Florida.

Top brand affinities include Maryland Terrapins men's basketball, Memphis Tigers men's basketball, Gonzaga Bulldogs men's basketball, with strongest over-indexing on Maryland Terrapins men's basketball (114.68× the country average).

Demographically, the Marquette Golden Eagles men's basketball audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marquette Golden Eagles men's basketball fan in United States is more male, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Maryland Terrapins men's basketball.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marquette Golden Eagles men's basketball profile in United States.

Audience size
1.4M
in United States
Gender
21.8%♀
78.2% male
Age
39.6
average years
Country rank
#18407
Team in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marquette Golden Eagles men's basketball fans

21.8% are female, 78.2% are male, average age 39.6.

Fig. 02

Gender split

21.8%
Female
78.2%
Male
Demographic split for Marquette Golden Eagles men's basketball audience in United States
MetricValue
Female21.8%
Male78.2%
Average age39.6
Estimated audience size1,430,707
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Marquette Golden Eagles men's basketball audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4919%
50+22%
Fig. 04

Worldwide distribution

83.4%

of the worldwide Marquette Golden Eagles men's basketball audience comes from United States.

Worldwide audience distribution share by country for Marquette Golden Eagles men's basketball
CountryShare
United States83.4%
Philippines5.3%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marquette Golden Eagles men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Marquette Golden Eagles men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~600K20.55×
02Illinois~200K2.69×
03Iowa~20K1.44×
04Arizona~50K1.20×
05Indiana~40K1.14×
06Nebraska~10K1.12×
07Rhode Island~6K0.94×
08Connecticut~20K0.93×
09Alabama~30K0.92×
10Minnesota~30K0.89×
11Kentucky~20K0.77×
12Washington, District of Columbia~5K0.76×
13Mississippi~10K0.72×
14Ohio~50K0.71×
15Michigan~40K0.69×
16Nevada~10K0.63×
17Missouri~20K0.62×
18Florida~90K0.61×
19Maryland~20K0.61×
20Colorado~20K0.59×
21New Hampshire~5K0.59×
22New Mexico~6K0.57×
23Delaware~3K0.57×
24Kansas~9K0.56×
25South Dakota~3K0.56×
26Alaska~2K0.56×
27Virginia~30K0.55×
28Massachusetts~20K0.55×
29Vermont~2K0.54×
30Tennessee~20K0.53×
31North Carolina~30K0.52×
32Pennsylvania~40K0.51×
33South Carolina~20K0.51×
34Louisiana~10K0.50×
35Arkansas~8K0.48×
36Montana~3K0.48×
37New Jersey~20K0.47×
38Maine~3K0.45×
39North Dakota~2K0.45×
40New York~50K0.44×
41Hawaii~4K0.43×
42Georgia~30K0.42×
43West Virginia~4K0.40×
44Idaho~3K0.32×
45Texas~50K0.29×
46Utah~5K0.28×
47Washington~10K0.27×
48Oklahoma~6K0.27×
49California~60K0.25×
50Oregon~6K0.24×
Fig. 06

Affinity by region

Affinity by region — Marquette Golden Eagles men's basketball, United States
0.24×1.00×20.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marquette Golden Eagles men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marquette Golden Eagles men's basketball audience
#·InterestCategoryAffinity×
01Memphis Tigers men's basketballSports127.33×
02Maryland Terrapins men's basketballSports114.68×
03UCLA Bruins men's basketballSports59.26×
04Gonzaga Bulldogs men's basketballSports56.48×
05North Carolina Tar Heels men's basketballSports41.58×
06Arkansas Razorbacks men's basketballSports30.46×
07Kansas Jayhawks men's basketballSports28.34×
08Duke Blue Devils men's basketballSports25.83×
09Florida Gators men's basketballSports25.71×
10Brook LopezSports25.22×
11Wisconsin Badgers men's basketballSports24.48×
12Syracuse Orange men's basketballSports22.27×
13Seattle MarinersSports14.63×
14World SeriesSports14.21×
15Flamingo Las VegasTravel & Leisure13.33×
16Dwyane WadeSports11.85×
17Virginia Cavaliers men's basketballSports9.75×
18Luka DončićSports7.06×
19Minnesota TimberwolvesSports6.57×
20College basketballSports3.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marquette Golden Eagles men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marquette Golden Eagles men's basketball audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.39×
Career OrientationPOWER1.38×
Urban LifestyleOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marquette Golden Eagles men's basketball audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
DIY MentalityTHRILL0.71×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marquette Golden Eagles men's basketball have in United States?

Marquette Golden Eagles men's basketball has an estimated audience of 1,430,707 people in United States, concentrated in Wisconsin and Illinois.

02

What is the gender split and age of Marquette Golden Eagles men's basketball fans?

21.8% of Marquette Golden Eagles men's basketball fans are female, 78.2% are male, with an average age of 39.6 years.

03

Which brands do Marquette Golden Eagles men's basketball fans like most?

Marquette Golden Eagles men's basketball fans show strongest brand affinity for Maryland Terrapins men's basketball (114.68×), Memphis Tigers men's basketball (127.33×), and Gonzaga Bulldogs men's basketball (56.48×) over the country average.

04

Where do Marquette Golden Eagles men's basketball fans live in United States?

Marquette Golden Eagles men's basketball fans in United States are most concentrated in Wisconsin (reach ~600K), Illinois (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Marquette Golden Eagles men's basketball fans also like?

Beyond Marquette Golden Eagles men's basketball itself, the audience over-indexes on Memphis Tigers men's basketball (127.33×), Gonzaga Bulldogs men's basketball (56.48×), UCLA Bruins men's basketball (59.26×), and Duke Blue Devils men's basketball (25.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Marquette Golden Eagles men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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