Rascasse Audience Intelligence

Dwyane Wade Audience in United States

A data profile of the people who buy, follow and care about Dwyane Wade in United States — modelled from more than twelve digital signal sources. Dwyane Wade has an estimated audience of 2,546,552 people in United States.

#118among Basketball in United States#1963among Person in United States#1047in Sports

The average Dwyane Wade fan in United States is 27.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Chris Paul, Carmelo Anthony, Miami Heat, with strongest over-indexing on Chris Paul (29.75× the country average).

Demographically, the Dwyane Wade audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dwyane Wade fan in United States is more male, around 27.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chris Paul.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dwyane Wade profile in United States.

Audience size
2.5M
in United States
Gender
39.5%♀
60.5% male
Age
27.9
average years
Country rank
#11760
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dwyane Wade fans

39.5% are female, 60.5% are male, average age 27.9.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Dwyane Wade audience in United States
MetricValue
Female39.5%
Male60.5%
Average age27.9
Estimated audience size2,546,552
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Dwyane Wade audience in United States
Age bracketShare%
16-1955%
20-2920%
30-3912%
40-498%
50+6%
Fig. 04

Worldwide distribution

59.7%

of the worldwide Dwyane Wade audience comes from United States.

Worldwide audience distribution share by country for Dwyane Wade
CountryShare
United States59.7%
Canada4.3%
Brazil3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dwyane Wade audience in United States is strongest.

Fig. 05

Top regions by affinity

Dwyane Wade fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.47×
02Georgia~100K1.43×
03North Carolina~90K1.35×
04Illinois~100K1.34×
05Mississippi~30K1.33×
06Maryland~50K1.31×
07Louisiana~40K1.27×
08New York~200K1.24×
09Washington, District of Columbia~9K1.24×
10New Jersey~70K1.16×
11Ohio~80K1.14×
12South Carolina~40K1.14×
13Alabama~40K1.14×
14Virginia~60K1.12×
15Indiana~50K1.12×
16Wisconsin~40K1.11×
17Michigan~70K1.10×
18Connecticut~30K1.10×
19Delaware~7K1.10×
20Massachusetts~50K1.09×
21Texas~200K1.08×
22Tennessee~50K1.05×
23Pennsylvania~80K1.03×
24California~300K1.02×
25Rhode Island~7K1.01×
26Kentucky~30K1.00×
27Oklahoma~30K1.00×
28Minnesota~30K0.97×
29Arkansas~20K0.97×
30Missouri~40K0.96×
31Nevada~20K0.95×
32Nebraska~10K0.94×
33Hawaii~9K0.91×
34Kansas~20K0.88×
35Arizona~40K0.86×
36Iowa~20K0.86×
37Utah~20K0.85×
38North Dakota~4K0.85×
39Washington~40K0.84×
40Colorado~30K0.83×
41West Virginia~9K0.83×
42New Hampshire~7K0.81×
43Maine~7K0.80×
44Oregon~20K0.79×
45South Dakota~4K0.76×
46New Mexico~9K0.75×
47Alaska~4K0.73×
48Vermont~3K0.73×
49Idaho~8K0.68×
50Montana~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Dwyane Wade, United States
0.67×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dwyane Wade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dwyane Wade audience
#·InterestCategoryAffinity×
01Aaron GordonSports36.02×
02Blake GriffinSports30.25×
03Chris PaulSports29.75×
04Paul GeorgeSports24.66×
05Derrick RoseSports23.84×
06Allen IversonSports22.77×
07Jimmy ButlerSports22.32×
08Carmelo AnthonySports22.06×
0910 things i hate about youMovies & TV17.57×
10Klay ThompsonSports17.41×
11Russell WestbrookSports16.04×
12Minnesota TimberwolvesSports12.49×
13Miami HeatSports11.79×
14Detroit PistonsSports9.56×
15Milwaukee BucksSports9.36×
16Giannis AntetokounmpoSports8.47×
17Boston CelticsSports8.13×
18Oklahoma City ThunderSports7.89×
19San Antonio SpursSports7.66×
20Golden State WarriorsSports6.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dwyane Wade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dwyane Wade audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.32×
PatriotismCONSERVATISM1.20×
Urban LifestyleOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dwyane Wade audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Pet OwnershipJOY0.77×
IndividualismJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dwyane Wade have in United States?

Dwyane Wade has an estimated audience of 2,546,552 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Dwyane Wade fans?

39.5% of Dwyane Wade fans are female, 60.5% are male, with an average age of 27.9 years.

03

Which brands do Dwyane Wade fans like most?

Dwyane Wade fans show strongest brand affinity for Chris Paul (29.75×), Carmelo Anthony (22.06×), and Miami Heat (11.79×) over the country average.

04

Where do Dwyane Wade fans live in United States?

Dwyane Wade fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dwyane Wade fans also like?

Beyond Dwyane Wade itself, the audience over-indexes on Carmelo Anthony (22.06×), Miami Heat (11.79×), Minnesota Timberwolves (12.49×), and Aaron Gordon (36.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dwyane Wade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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