Dwyane Wade Audience in United States

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Dwyane Wade has an estimated audience of 2,309,824 people in United States. 39.5% are female, 60.5% are male, average age 27.9. Top regions: California, Florida, Texas. Top brand affinities: Chris Paul, Miami Heat, Carmelo Anthony, Aaron Gordon, Jimmy Butler.

The average Dwyane Wade fan in United States is 27.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Chris Paul, Miami Heat, Carmelo Anthony, with strongest over-indexing on Chris Paul (29.75× the country average). Demographically, the Dwyane Wade audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Dwyane Wade fans

Demographic split for Dwyane Wade audience in United States
MetricValue
Female39.5%
Male60.5%
Average age27.9
Estimated audience size2,309,824

Audience persona

The typical Dwyane Wade fan in United States is more male, around 27.9 years old, with strong Risk Appetite tendencies and a notable affinity for Chris Paul.

Top regions in United States

Top regions ranked by reach for Dwyane Wade in United States
RegionReachAffinity
California270,7101.07×
Florida242,0311.55×
Texas222,4001.12×
New York163,3741.27×
Illinois107,9531.4×
Georgia105,9601.49×
North Carolina93,7501.35×
Ohio83,0311.17×
Pennsylvania81,9761.05×
New Jersey70,9911.21×
Michigan66,5491.1×
Virginia65,2621.16×
Massachusetts52,5921.16×
Maryland52,4771.32×
Tennessee50,3951.09×
Indiana47,6421.13×
Washington40,7470.88×
South Carolina40,2371.16×
Wisconsin39,4671.14×
Arizona39,2870.83×
Louisiana37,9521.27×
Missouri36,8130.99×
Alabama35,0501.09×
Minnesota32,3990.98×
Colorado30,8120.85×
Kentucky28,9491×
Connecticut25,7871.11×
Mississippi24,9181.31×
Oklahoma24,1730.94×
Nevada21,6970.97×
Oregon21,4930.81×
Utah17,9610.87×
Arkansas17,6700.93×
Iowa16,0640.84×
Kansas15,9670.88×
Nebraska10,1000.87×
Washington, District of Columbia8,9601.29×
Hawaii8,9100.9×
New Mexico8,3070.72×
West Virginia8,1180.75×
Idaho7,3770.64×
New Hampshire7,2050.79×
Rhode Island7,1710.98×
Delaware6,7631.06×
Maine6,1830.75×
Montana3,8040.59×
North Dakota3,7480.79×
South Dakota3,5010.66×
Alaska2,8810.58×
Vermont2,7000.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dwyane Wade audience
BrandAffinityCategory
Chris Paul29.75×Sports
Miami Heat11.79×Sports
Carmelo Anthony22.06×Sports
Aaron Gordon36.02×Sports
Jimmy Butler22.32×Sports
Minnesota Timberwolves12.49×Sports
Russell Westbrook16.04×Sports
Oklahoma City Thunder7.89×Sports
Paul George24.66×Sports
Milwaukee Bucks9.36×Sports
Klay Thompson17.41×Sports
Boston Celtics8.13×Sports
Allen Iverson22.77×Sports
Blake Griffin30.25×Sports
Golden State Warriors6.08×Sports
10 things i hate about you17.57×Movies & TV
Detroit Pistons9.56×Sports
Kevin Durant11.12×Sports
Derrick Rose23.84×Sports
Draymond Green17.21×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dwyane Wade audience
TraitClusterScore
Risk AppetiteTHRILL2.24
Luxury OrientationPREMIUM2.24
LGBTQ+ IdentityOPEN2.08
Family OrientationCONSERVATISM1.55
Early Adopter MentalityPOWER1.4
Social Media UsageJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Dwyane Wade
CountryShare
United States58.1%
Canada4.4%
Philippines3.4%

See Dwyane Wade audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Dwyane Wade have in United States?

Dwyane Wade has an estimated audience of 2,309,824 people in United States, concentrated in California and Florida.

What is the gender split and age of Dwyane Wade fans?

39.5% of Dwyane Wade fans are female, 60.5% are male, with an average age of 27.9 years.

Which brands do Dwyane Wade fans like most?

Dwyane Wade fans show strongest brand affinity for Chris Paul (29.75×), Miami Heat (11.79×), and Carmelo Anthony (22.06×) over the country average.

Where do Dwyane Wade fans live in United States?

Dwyane Wade fans in United States are most concentrated in California (reach 270,710), Florida (reach 242,031), and Texas (reach 222,400). These three regions account for the largest share of the active audience.

What other brands do Dwyane Wade fans also like?

Beyond Dwyane Wade itself, the audience over-indexes on Miami Heat (11.79×), Carmelo Anthony (22.06×), Aaron Gordon (36.02×), and Jimmy Butler (22.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dwyane Wade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.