Rascasse Audience Intelligence

Russell Westbrook Audience in United States

A data profile of the people who buy, follow and care about Russell Westbrook in United States — modelled from more than twelve digital signal sources. Russell Westbrook has an estimated audience of 5,059,029 people in United States.

#72among Basketball in United States#705among Person in United States#564in Sports

The average Russell Westbrook fan in United States is 27.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include San Antonio Spurs, Phoenix Suns, New York Knicks, with strongest over-indexing on San Antonio Spurs (11.28× the country average).

Demographically, the Russell Westbrook audience skews more male with an average age of 27.1, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Russell Westbrook fan in United States is more male, around 27.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for San Antonio Spurs.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Russell Westbrook profile in United States.

Audience size
5.1M
in United States
Gender
41.2%♀
58.8% male
Age
27.1
average years
Country rank
#6641
Person in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Russell Westbrook fans

41.2% are female, 58.8% are male, average age 27.1.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Russell Westbrook audience in United States
MetricValue
Female41.2%
Male58.8%
Average age27.1
Estimated audience size5,059,029
Fig. 03

Age distribution

Ø 27.1
average years
Age distribution of the Russell Westbrook audience in United States
Age bracketShare%
16-1958%
20-2919%
30-3911%
40-497%
50+5%
Fig. 04

Worldwide distribution

59.8%

of the worldwide Russell Westbrook audience comes from United States.

Worldwide audience distribution share by country for Russell Westbrook
CountryShare
United States59.8%
Philippines4.5%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Russell Westbrook audience in United States is strongest.

Fig. 05

Top regions by affinity

Russell Westbrook fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~300K3.65×
02Colorado~200K2.36×
03Louisiana~100K1.38×
04Maryland~200K1.35×
05Mississippi~70K1.30×
06Georgia~200K1.25×
07New York~400K1.23×
08Illinois~300K1.17×
09Washington, District of Columbia~20K1.17×
10North Carolina~200K1.13×
11New Jersey~200K1.13×
12Indiana~100K1.11×
13Arkansas~60K1.11×
14Virginia~200K1.10×
15California~800K1.09×
16Tennessee~100K1.09×
17South Carolina~100K1.06×
18Ohio~200K1.04×
19Michigan~200K1.02×
20Texas~600K1.01×
21Alabama~90K1.01×
22Connecticut~60K0.99×
23Pennsylvania~200K0.98×
24Nevada~60K0.98×
25Delaware~20K0.98×
26Massachusetts~100K0.97×
27Kentucky~80K0.97×
28Hawaii~30K0.97×
29Florida~400K0.95×
30Missouri~100K0.93×
31Arizona~100K0.90×
32Wisconsin~80K0.86×
33Kansas~40K0.85×
34Minnesota~80K0.84×
35North Dakota~10K0.83×
36Iowa~40K0.78×
37Rhode Island~20K0.78×
38Oregon~60K0.75×
39Nebraska~20K0.75×
40West Virginia~20K0.75×
41Alaska~10K0.75×
42South Dakota~10K0.74×
43Washington~90K0.71×
44Maine~20K0.70×
45Wyoming~7K0.70×
46Utah~40K0.67×
47New Hampshire~20K0.65×
48Montana~10K0.64×
49New Mexico~20K0.61×
50Idaho~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Russell Westbrook, United States
0.56×1.00×3.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Russell Westbrook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Russell Westbrook audience
#·InterestCategoryAffinity×
01Chris PaulSports15.92×
02Phoenix SunsSports13.16×
03Carmelo AnthonySports12.53×
04Invincible (2006 film)Movies & TV12.25×
05Anthony Davis (basketball)Sports11.96×
06San Antonio SpursSports11.28×
07Los Angeles ClippersSports11.26×
08Philadelphia 76ersSports11.15×
09New York KnicksSports10.96×
10Utah JazzSports10.73×
11Victor WembanyamaSports10.63×
12Milwaukee BucksSports10.16×
13Cooper FlaggSports10.02×
14Dallas MavericksSports10.02×
15Giannis AntetokounmpoSports9.48×
16Luka DoncicSports9.10×
17Cleveland CavaliersSports8.98×
18Boston CelticsSports8.22×
19Detroit PistonsSports8.20×
20Golden State WarriorsSports6.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Russell Westbrook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Russell Westbrook audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.46×
Sports ActivityPOWER0.96×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Russell Westbrook audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.31×
Community OrientationOPEN0.40×
IndividualismJOY0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Russell Westbrook have in United States?

Russell Westbrook has an estimated audience of 5,059,029 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Russell Westbrook fans?

41.2% of Russell Westbrook fans are female, 58.8% are male, with an average age of 27.1 years.

03

Which brands do Russell Westbrook fans like most?

Russell Westbrook fans show strongest brand affinity for San Antonio Spurs (11.28×), Phoenix Suns (13.16×), and New York Knicks (10.96×) over the country average.

04

Where do Russell Westbrook fans live in United States?

Russell Westbrook fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Russell Westbrook fans also like?

Beyond Russell Westbrook itself, the audience over-indexes on Phoenix Suns (13.16×), New York Knicks (10.96×), Milwaukee Bucks (10.16×), and Victor Wembanyama (10.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Russell Westbrook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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