Russell Westbrook Audience in United States

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Russell Westbrook has an estimated audience of 6,447,760 people in United States. 41.2% are female, 58.8% are male, average age 27.1. Top regions: California, Texas, New York. Top brand affinities: Phoenix Suns, Kevin Durant, Cooper Flagg, Milwaukee Bucks, New York Knicks.

The average Russell Westbrook fan in United States is 27.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Phoenix Suns, Kevin Durant, Cooper Flagg, with strongest over-indexing on Phoenix Suns (13.16× the country average). Demographically, the Russell Westbrook audience skews more male with an average age of 27.1, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Russell Westbrook fans

Demographic split for Russell Westbrook audience in United States
MetricValue
Female41.2%
Male58.8%
Average age27.1
Estimated audience size6,447,760

Audience persona

The typical Russell Westbrook fan in United States is more male, around 27.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Phoenix Suns.

Top regions in United States

Top regions ranked by reach for Russell Westbrook in United States
RegionReachAffinity
California798,4591.13×
Texas587,7921.06×
New York468,0191.3×
Florida422,7560.97×
Colorado300,3422.96×
Illinois266,2261.24×
Georgia259,6471.31×
North Carolina220,9671.14×
Pennsylvania220,9241.02×
Ohio210,1921.06×
New Jersey190,9921.16×
Virginia182,0481.16×
Oklahoma177,6372.48×
Michigan172,2751.02×
Maryland157,9961.43×
Tennessee144,3231.12×
Massachusetts133,2461.05×
Indiana126,2451.07×
Arizona116,7320.89×
Louisiana114,8991.38×
South Carolina99,7771.03×
Washington96,2970.74×
Missouri92,7120.89×
Alabama84,0970.93×
Minnesota79,7580.86×
Wisconsin79,6120.82×
Kentucky74,3180.92×
Mississippi65,4991.23×
Connecticut64,1640.99×
Nevada60,3290.97×
Oregon56,3270.76×
Arkansas54,5711.03×
Iowa42,2630.8×
Kansas42,2230.83×
Utah41,1900.71×
Hawaii27,7171×
Washington, District of Columbia24,1341.25×
Nebraska23,9830.74×
New Mexico20,0110.62×
West Virginia19,8170.66×
Idaho17,5440.54×
Delaware16,4100.92×
New Hampshire16,0750.63×
Rhode Island15,5580.76×
Maine15,1650.66×
Montana10,8950.61×
South Dakota10,2770.69×
North Dakota9,4450.71×
Alaska7,9630.58×
Wyoming6,5970.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Russell Westbrook audience
BrandAffinityCategory
Phoenix Suns13.16×Sports
Kevin Durant15.01×Sports
Cooper Flagg10.02×Sports
Milwaukee Bucks10.16×Sports
New York Knicks10.96×Sports
San Antonio Spurs11.28×Sports
Golden State Warriors6.85×Sports
Dallas Mavericks10.02×Sports
Boston Celtics8.22×Sports
Philadelphia 76ers11.15×Sports
Cleveland Cavaliers8.98×Sports
Los Angeles Clippers11.26×Sports
Utah Jazz10.73×Sports
Invincible (2006 film)12.25×Movies & TV
Denver Nuggets6.42×Sports
Chris Paul15.92×Sports
Indiana Pacers9.98×Sports
Carmelo Anthony12.53×Sports
Detroit Pistons8.2×Sports
Seattle Mariners7.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Russell Westbrook audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.37
Family OrientationCONSERVATISM1.59
Early Adopter MentalityPOWER1.53
SustainabilityBALANCE1.37
Social Media UsageJOY1.17
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Russell Westbrook
CountryShare
United States64.0%
Canada4.2%
Philippines3.8%

See Russell Westbrook audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Russell Westbrook have in United States?

Russell Westbrook has an estimated audience of 6,447,760 people in United States, concentrated in California and Texas.

What is the gender split and age of Russell Westbrook fans?

41.2% of Russell Westbrook fans are female, 58.8% are male, with an average age of 27.1 years.

Which brands do Russell Westbrook fans like most?

Russell Westbrook fans show strongest brand affinity for Phoenix Suns (13.16×), Kevin Durant (15.01×), and Cooper Flagg (10.02×) over the country average.

Where do Russell Westbrook fans live in United States?

Russell Westbrook fans in United States are most concentrated in California (reach 798,459), Texas (reach 587,792), and New York (reach 468,019). These three regions account for the largest share of the active audience.

What other brands do Russell Westbrook fans also like?

Beyond Russell Westbrook itself, the audience over-indexes on Kevin Durant (15.01×), Cooper Flagg (10.02×), Milwaukee Bucks (10.16×), and New York Knicks (10.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Russell Westbrook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.