Rascasse Audience Intelligence

Cooper Flagg Audience in United States

A data profile of the people who buy, follow and care about Cooper Flagg in United States — modelled from more than twelve digital signal sources. Cooper Flagg has an estimated audience of 16,500,664 people in United States.

#21among Basketball in United States#60among Person in United States#150in Sports

The average Cooper Flagg fan in United States is 33.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Luka Dončić, Giannis Antetokounmpo, United Airlines, with strongest over-indexing on Luka Dončić (14.97× the country average).

Demographically, the Cooper Flagg audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cooper Flagg fan in United States is more male, around 33.4 years old, with strong Family Orientation tendencies and a notable affinity for Luka Dončić.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cooper Flagg profile in United States.

Audience size
16.5M
in United States
Gender
31.9%♀
68.1% male
Age
33.4
average years
Country rank
#2088
Person in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cooper Flagg fans

31.9% are female, 68.1% are male, average age 33.4.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for Cooper Flagg audience in United States
MetricValue
Female31.9%
Male68.1%
Average age33.4
Estimated audience size16,500,664
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Cooper Flagg audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3917%
40-4914%
50+12%
Fig. 04

Worldwide distribution

73.2%

of the worldwide Cooper Flagg audience comes from United States.

Worldwide audience distribution share by country for Cooper Flagg
CountryShare
United States73.2%
Canada5.1%
Brazil3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cooper Flagg audience in United States is strongest.

Fig. 05

Top regions by affinity

Cooper Flagg fans by region: top regions in United States
#RegionReachAffinity×
01Maine~500K6.84×
02Texas~3M1.54×
03North Carolina~900K1.31×
04New Hampshire~100K1.25×
05Massachusetts~500K1.21×
06Indiana~400K1.10×
07Connecticut~200K1.01×
08Arkansas~200K1.00×
09Vermont~40K0.99×
10New Jersey~500K0.98×
11Virginia~500K0.98×
12New York~1M0.97×
13Oklahoma~200K0.96×
14Rhode Island~60K0.94×
15Pennsylvania~700K0.93×
16Illinois~700K0.93×
17Missouri~300K0.93×
18Kentucky~300K0.93×
19Maryland~300K0.92×
20South Carolina~300K0.92×
21North Dakota~40K0.92×
22Georgia~600K0.91×
23Ohio~600K0.91×
24Wisconsin~300K0.91×
25South Dakota~40K0.89×
26Tennessee~400K0.88×
27Louisiana~200K0.87×
28Mississippi~200K0.87×
29Alabama~300K0.84×
30Nebraska~90K0.83×
31Minnesota~300K0.82×
32Florida~1M0.81×
33Michigan~500K0.80×
34West Virginia~80K0.80×
35Iowa~100K0.79×
36Kansas~100K0.79×
37Washington, District of Columbia~50K0.79×
38Arizona~300K0.78×
39California~2M0.76×
40Colorado~200K0.72×
41Nevada~200K0.72×
42Montana~40K0.72×
43Oregon~200K0.71×
44Alaska~30K0.71×
45Utah~100K0.70×
46Hawaii~60K0.69×
47Washington~300K0.67×
48Wyoming~20K0.66×
49New Mexico~70K0.61×
50Idaho~60K0.60×
Fig. 06

Affinity by region

Affinity by region — Cooper Flagg, United States
0.60×1.00×6.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cooper Flagg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cooper Flagg audience
#·InterestCategoryAffinity×
01NBA draftSports21.20×
02Luka DončićSports14.97×
03Hilary SwankMovies & TV14.41×
04Sam RockwellMovies & TV13.22×
05NBA League PassSports12.86×
06Russell WestbrookSports10.02×
07Klay ThompsonSports9.32×
08Chris PaulSports8.48×
09Giannis AntetokounmpoSports7.97×
10Dallas MavericksSports6.92×
11Carmelo AnthonySports5.62×
12United AirlinesTravel & Leisure5.44×
13Miami HeatSports4.12×
14Aaron RodgersSports4.02×
15Sneaker collectingFashion & Accessoires3.99×
16Super BowlSports3.66×
177-ElevenShopping3.29×
18CBS SportsMovies & TV3.14×
19NBA FinalsSports2.83×
20American AirlinesTravel & Leisure2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cooper Flagg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cooper Flagg audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.81×
Career OrientationPOWER1.40×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cooper Flagg audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
CreativityOPEN0.81×
SpiritualityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cooper Flagg have in United States?

Cooper Flagg has an estimated audience of 16,500,664 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Cooper Flagg fans?

31.9% of Cooper Flagg fans are female, 68.1% are male, with an average age of 33.4 years.

03

Which brands do Cooper Flagg fans like most?

Cooper Flagg fans show strongest brand affinity for Luka Dončić (14.97×), Giannis Antetokounmpo (7.97×), and United Airlines (5.44×) over the country average.

04

Where do Cooper Flagg fans live in United States?

Cooper Flagg fans in United States are most concentrated in Texas (reach ~3M), California (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Cooper Flagg fans also like?

Beyond Cooper Flagg itself, the audience over-indexes on Giannis Antetokounmpo (7.97×), United Airlines (5.44×), NBA draft (21.2×), and Dallas Mavericks (6.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cooper Flagg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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