Cooper Flagg Audience in United States
Cooper Flagg has an estimated audience of 12,022,724 people in United States. 39.4% are female, 60.6% are male, average age 31.1. Top brand affinities: Luka Dončić, Aaron Rodgers, Google Maps, Dennis Rodman, Blake Griffin.
Top brand affinities include Luka Dončić, Aaron Rodgers, Google Maps, with strongest over-indexing on Luka Dončić (57.99× the country average). Demographically, the Cooper Flagg audience skews more male with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Cooper Flagg fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 31.1 |
| Estimated audience size | 12,022,724 |
Audience persona
The typical Cooper Flagg fan in United States is more male, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Luka Dončić.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luka Dončić | 57.99× | Sports |
| Aaron Rodgers | 18.23× | Sports |
| Google Maps | 7.42× | Internet & Social Media |
| Dennis Rodman | 27.44× | Sports |
| Blake Griffin | 40.91× | Sports |
| Capital One | 6.12× | Business & Career |
| Charles Barkley | 28.54× | Sports |
| Novak Djokovic | 16.89× | Sports |
| Indeed.com | 4.82× | Business & Career |
| Venus Williams | 18× | Sports |
| CarGurus | 6.15× | Cars & Mobility |
| Chris Paul | 15.44× | Sports |
| Enterprise Rent-A-Car | 6.11× | Cars & Mobility |
| Circle K | 6.71× | Shopping |
| Kia Sportage | 19.43× | Cars & Mobility |
| Sneaker collecting | 5.9× | Fashion & Accessoires |
| United Airlines | 4.74× | Travel & Leisure |
| Vin Diesel | 14.17× | Movies & TV |
| Rob Gronkowski | 19.96× | Sports |
| Orlando Bloom | 12.21× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.91 |
| Family Orientation | CONSERVATISM | 1.61 |
| Social Media Usage | JOY | 1.15 |
| Early Adopter Mentality | POWER | 1.07 |
| Price Sensitivity | PREMIUM | 1.03 |
| Sports Activity | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.9% |
| Canada | 4.8% |
| Brazil | 3.4% |
See Cooper Flagg audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cooper Flagg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.