Rascasse Audience Intelligence

NBA draft Audience in United States

A data profile of the people who buy, follow and care about NBA draft in United States — modelled from more than twelve digital signal sources. NBA draft has an estimated audience of 2,052,444 people in United States.

#151among Basketball in United States#171among Event in United States#1253in Sports

The average NBA draft fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Victor Wembanyama, LaMelo Ball, Ja Morant, with strongest over-indexing on Victor Wembanyama (50.28× the country average).

Demographically, the NBA draft audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NBA draft fan in United States is more male, around 36.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Victor Wembanyama.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NBA draft profile in United States.

Audience size
2.1M
in United States
Gender
22.2%♀
77.8% male
Age
36.4
average years
Country rank
#13946
Event in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NBA draft fans

22.2% are female, 77.8% are male, average age 36.4.

Fig. 02

Gender split

22.2%
Female
77.8%
Male
Demographic split for NBA draft audience in United States
MetricValue
Female22.2%
Male77.8%
Average age36.4
Estimated audience size2,052,444
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the NBA draft audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3921%
40-4917%
50+15%
Fig. 04

Worldwide distribution

54.3%

of the worldwide NBA draft audience comes from United States.

Worldwide audience distribution share by country for NBA draft
CountryShare
United States54.3%
China5.4%
Philippines3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NBA draft audience in United States is strongest.

Fig. 05

Top regions by affinity

NBA draft fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K2.05×
02Illinois~100K1.58×
03Arkansas~30K1.58×
04Michigan~80K1.47×
05Wisconsin~40K1.44×
06Indiana~50K1.40×
07Oklahoma~30K1.35×
08Minnesota~40K1.31×
09Washington, District of Columbia~7K1.21×
10Kentucky~30K1.20×
11Massachusetts~50K1.17×
12Kansas~20K1.13×
13North Carolina~70K1.12×
14Tennessee~40K1.05×
15Iowa~20K1.05×
16Ohio~70K1.04×
17Virginia~50K1.04×
18Maryland~40K1.04×
19North Dakota~4K1.00×
20Connecticut~20K0.98×
21New Jersey~50K0.97×
22Maine~7K0.97×
23Delaware~5K0.96×
24New York~100K0.94×
25Pennsylvania~60K0.93×
26Georgia~60K0.93×
27Rhode Island~6K0.92×
28South Dakota~4K0.92×
29New Hampshire~7K0.91×
30South Carolina~30K0.90×
31Arizona~40K0.89×
32Alabama~30K0.89×
33Texas~200K0.88×
34Nebraska~9K0.88×
35Oregon~20K0.84×
36Louisiana~20K0.83×
37Idaho~8K0.83×
38California~200K0.82×
39Nevada~20K0.82×
40Missouri~30K0.81×
41Colorado~30K0.80×
42Alaska~3K0.80×
43Hawaii~7K0.79×
44Montana~4K0.78×
45Vermont~3K0.78×
46Florida~100K0.76×
47Mississippi~10K0.72×
48West Virginia~7K0.70×
49Washington~30K0.66×
50New Mexico~6K0.61×
Fig. 06

Affinity by region

Affinity by region — NBA draft, United States
0.61×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NBA draft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NBA draft audience
#·InterestCategoryAffinity×
01Avengers (band)Music & Radio51.20×
02Victor WembanyamaSports50.28×
03Reed SheppardSports49.29×
04Deni AvdijaSports45.73×
05LaMelo BallSports35.09×
06Amen ThompsonSports33.56×
07NBA League PassSports33.24×
08Ja MorantSports31.10×
09Legends (comics)Literature29.53×
10Memphis GrizzliesSports25.07×
11Cooper FlaggSports21.20×
12Philadelphia 76ersSports16.82×
13Oklahoma City ThunderSports16.25×
14Portland Trail BlazersSports14.78×
15Minnesota TimberwolvesSports14.75×
16Cleveland CavaliersSports14.46×
17Luka DoncicSports13.86×
18Dallas MavericksSports13.43×
19Milwaukee BucksSports13.29×
20San Antonio SpursSports12.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NBA draft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NBA draft audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.40×
Social Media UsageJOY1.32×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NBA draft audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
TraditionCONSERVATISM0.94×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NBA draft have in United States?

NBA draft has an estimated audience of 2,052,444 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NBA draft fans?

22.2% of NBA draft fans are female, 77.8% are male, with an average age of 36.4 years.

03

Which brands do NBA draft fans like most?

NBA draft fans show strongest brand affinity for Victor Wembanyama (50.28×), LaMelo Ball (35.09×), and Ja Morant (31.1×) over the country average.

04

Where do NBA draft fans live in United States?

NBA draft fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Illinois (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do NBA draft fans also like?

Beyond NBA draft itself, the audience over-indexes on LaMelo Ball (35.09×), Ja Morant (31.1×), Avengers (band) (51.2×), and Cooper Flagg (21.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See NBA draft audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NBA draft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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