Rascasse Audience Intelligence

Ja Morant Audience in United States

A data profile of the people who buy, follow and care about Ja Morant in United States — modelled from more than twelve digital signal sources. Ja Morant has an estimated audience of 9,931,914 people in United States.

#43among Basketball in United States#198among Person in United States#296in Sports

The average Ja Morant fan in United States is 32.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Memphis Grizzlies, NBA draft, New Orleans Pelicans, with strongest over-indexing on Memphis Grizzlies (19.71× the country average).

Demographically, the Ja Morant audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ja Morant fan in United States is more male, around 32.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Memphis Grizzlies.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ja Morant profile in United States.

Audience size
9.9M
in United States
Gender
34.4%♀
65.6% male
Age
32.7
average years
Country rank
#3608
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ja Morant fans

34.4% are female, 65.6% are male, average age 32.7.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Ja Morant audience in United States
MetricValue
Female34.4%
Male65.6%
Average age32.7
Estimated audience size9,931,914
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Ja Morant audience in United States
Age bracketShare%
16-1939%
20-2921%
30-3916%
40-4913%
50+11%
Fig. 04

Worldwide distribution

62.4%

of the worldwide Ja Morant audience comes from United States.

Worldwide audience distribution share by country for Ja Morant
CountryShare
United States62.4%
Canada4.4%
Brazil3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ja Morant audience in United States is strongest.

Fig. 05

Top regions by affinity

Ja Morant fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~600K2.96×
02Mississippi~200K2.54×
03Arkansas~100K1.74×
04Louisiana~200K1.59×
05South Carolina~200K1.58×
06Georgia~500K1.46×
07Alabama~200K1.41×
08Kentucky~200K1.29×
09North Carolina~400K1.24×
10Maryland~200K1.24×
11Illinois~400K1.18×
12Indiana~200K1.14×
13Virginia~300K1.09×
14Oklahoma~100K1.06×
15Texas~900K1.05×
16New York~600K1.05×
17Minnesota~200K1.05×
18Ohio~300K1.04×
19Michigan~300K1.04×
20Missouri~200K1.03×
21Florida~700K1.01×
22Wisconsin~200K1.00×
23Washington, District of Columbia~30K1.00×
24Delaware~30K1.00×
25New Jersey~300K0.98×
26Pennsylvania~300K0.95×
27Connecticut~100K0.95×
28Massachusetts~200K0.93×
29Oregon~100K0.91×
30Rhode Island~30K0.86×
31Arizona~200K0.85×
32Kansas~60K0.79×
33California~900K0.78×
34Nevada~80K0.77×
35North Dakota~20K0.77×
36West Virginia~40K0.76×
37Iowa~60K0.73×
38South Dakota~20K0.72×
39Nebraska~40K0.71×
40Colorado~100K0.70×
41Alaska~10K0.67×
42New Hampshire~30K0.64×
43New Mexico~30K0.63×
44Washington~100K0.61×
45Maine~20K0.61×
46Hawaii~30K0.60×
47Utah~50K0.57×
48Montana~20K0.53×
49Vermont~9K0.52×
50Idaho~20K0.47×
Fig. 06

Affinity by region

Affinity by region — Ja Morant, United States
0.47×1.00×2.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ja Morant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ja Morant audience
#·InterestCategoryAffinity×
01NBA draftSports31.10×
02Memphis GrizzliesSports19.71×
03New Orleans PelicansSports11.47×
04Arkansas Razorbacks men's basketballSports10.92×
05NBA League PassSports9.75×
06Luka DončićSports9.52×
07Indiana PacersSports8.38×
08Minnesota TimberwolvesSports7.93×
09Washington WizardsSports7.65×
10Charlotte HornetsSports7.59×
11Phoenix SunsSports7.53×
12Utah JazzSports6.86×
13Brooklyn NetsSports6.76×
14Houston RocketsSports5.96×
15San Antonio SpursSports5.57×
16Giannis AntetokounmpoSports5.45×
17Sneaker collectingFashion & Accessoires4.55×
18LeBron JamesSports4.21×
19NBA FinalsSports3.19×
20Los Angeles LakersSports3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ja Morant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ja Morant audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.45×
IndulgenceJOY1.44×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ja Morant audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
DIY MentalityTHRILL0.70×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ja Morant have in United States?

Ja Morant has an estimated audience of 9,931,914 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Ja Morant fans?

34.4% of Ja Morant fans are female, 65.6% are male, with an average age of 32.7 years.

03

Which brands do Ja Morant fans like most?

Ja Morant fans show strongest brand affinity for Memphis Grizzlies (19.71×), NBA draft (31.1×), and New Orleans Pelicans (11.47×) over the country average.

04

Where do Ja Morant fans live in United States?

Ja Morant fans in United States are most concentrated in Texas (reach ~900K), California (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Ja Morant fans also like?

Beyond Ja Morant itself, the audience over-indexes on NBA draft (31.1×), New Orleans Pelicans (11.47×), Minnesota Timberwolves (7.93×), and Luka Dončić (9.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ja Morant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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