Ja Morant Audience in United States

Ja Morant has an estimated audience of 10,549,098 people in United States. 38.8% are female, 61.2% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Memphis Grizzlies, Snow White and the Huntsman, Google Maps, Aaron Rodgers, New Orleans Pelicans.

The average Ja Morant fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Memphis Grizzlies, Snow White and the Huntsman, Google Maps, with strongest over-indexing on Memphis Grizzlies (24.11× the country average). Demographically, the Ja Morant audience skews more male with an average age of 34.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Ja Morant fans

Demographic split for Ja Morant audience in United States
MetricValue
Female38.8%
Male61.2%
Average age34.9
Estimated audience size10,549,098

Audience persona

The typical Ja Morant fan in United States is more male, around 34.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Memphis Grizzlies.

Top regions in United States

Top regions ranked by reach for Ja Morant in United States
RegionReachAffinity
California1,037,8230.89×
Texas967,7921.07×
Florida778,2441.09×
New York684,4351.16×
Tennessee641,1843.03×
Georgia508,3591.56×
Illinois429,1601.22×
North Carolina415,4381.31×
Pennsylvania350,4100.99×
Ohio339,8611.05×
Virginia297,9401.16×
Michigan297,5241.08×
New Jersey275,9341.03×
South Carolina257,8971.62×
Maryland246,9251.36×
Louisiana226,0501.66×
Indiana223,6881.16×
Mississippi215,7262.48×
Massachusetts209,8731.01×
Alabama203,5251.38×
Arizona184,7410.86×
Missouri176,2681.04×
Kentucky171,5481.3×
Arkansas142,6371.64×
Wisconsin138,3240.87×
Minnesota137,8970.91×
Washington130,4020.62×
Colorado118,6010.71×
Oklahoma115,7550.99×
Connecticut103,6670.98×
Nevada83,5280.82×
Oregon83,1400.69×
Kansas66,4730.8×
Iowa64,6130.74×
Utah52,9590.56×
West Virginia36,9930.75×
Washington, District of Columbia33,8191.07×
Nebraska33,4870.63×
New Mexico31,5020.6×
Delaware28,1030.97×
Hawaii26,7400.59×
Rhode Island26,4590.79×
New Hampshire25,7190.62×
Idaho21,9010.41×
Maine21,7280.58×
South Dakota14,3880.59×
North Dakota13,7580.63×
Montana13,1940.45×
Alaska10,9550.49×
Vermont8,5740.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ja Morant audience
BrandAffinityCategory
Memphis Grizzlies24.11×Sports
Snow White and the Huntsman58.09×Movies & TV
Google Maps5.83×Internet & Social Media
Aaron Rodgers8.9×Sports
New Orleans Pelicans14.45×Sports
Capital One5.04×Business & Career
Indeed.com5.07×Business & Career
Kia Sportage23.67×Cars & Mobility
Minnesota Timberwolves9.31×Sports
Indiana Pacers10.22×Sports
Luka Dončić11.43×Sports
Autism Awareness9.69×Health
NBA draft22.46×Sports
Houston Astros8.53×Sports
Phoenix Suns8.39×Sports
CarGurus5.67×Cars & Mobility
Diabetes mellitus awareness6.41×Health
Los Angeles Dodgers6.65×Sports
Houston Rockets6.83×Sports
Enterprise Rent-A-Car5.57×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ja Morant audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.82
Early Adopter MentalityPOWER1.15
Social Media UsageJOY1.11
Family OrientationCONSERVATISM1.05
Convenience OrientationPREMIUM1.04
Career OrientationPOWER0.98

Worldwide distribution

Worldwide audience distribution share by country for Ja Morant
CountryShare
United States63.2%
Canada4.4%
Brazil3.9%

See Ja Morant audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Ja Morant have in United States?

Ja Morant has an estimated audience of 10,549,098 people in United States, concentrated in California and Texas.

What is the gender split and age of Ja Morant fans?

38.8% of Ja Morant fans are female, 61.2% are male, with an average age of 34.9 years.

Which brands do Ja Morant fans like most?

Ja Morant fans show strongest brand affinity for Memphis Grizzlies (24.11×), Snow White and the Huntsman (58.09×), and Google Maps (5.83×) over the country average.

Where do Ja Morant fans live in United States?

Ja Morant fans in United States are most concentrated in California (reach 1,037,823), Texas (reach 967,792), and Florida (reach 778,244). These three regions account for the largest share of the active audience.

What other brands do Ja Morant fans also like?

Beyond Ja Morant itself, the audience over-indexes on Snow White and the Huntsman (58.09×), Google Maps (5.83×), Aaron Rodgers (8.9×), and New Orleans Pelicans (14.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ja Morant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.