Ja Morant Audience in Germany
Ja Morant has an estimated audience of 250,459 people in Germany. 34.1% are female, 65.9% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Washington Wizards, Philadelphia 76ers, New York Knicks, Phoenix Suns, Memphis Grizzlies.
The average Ja Morant fan in Germany is 33.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Washington Wizards, Philadelphia 76ers, New York Knicks, with strongest over-indexing on Washington Wizards (49.32× the country average). Demographically, the Ja Morant audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Ja Morant fans
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 33.0 |
| Estimated audience size | 250,459 |
Audience persona
The typical Ja Morant fan in Germany is more male, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Washington Wizards.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,693 | 1.24× |
| Bayern | 44,500 | 1.11× |
| Baden-Württemberg | 39,573 | 1.16× |
| Hessen | 25,620 | 1.34× |
| Niedersachsen | 24,918 | 1.02× |
| Berlin | 14,932 | 1.33× |
| Rheinland-Pfalz | 13,280 | 1.06× |
| Sachsen | 10,032 | 0.82× |
| Schleswig-Holstein | 8,690 | 0.97× |
| Hamburg | 7,388 | 1.31× |
| Brandenburg | 5,846 | 0.75× |
| Thüringen | 4,215 | 0.66× |
| Sachsen-Anhalt | 4,209 | 0.65× |
| Mecklenburg-Vorpommern | 3,173 | 0.66× |
| Bremen | 2,459 | 1.15× |
| Saarland | 2,405 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Washington Wizards | 49.32× | Sports |
| Philadelphia 76ers | 37.24× | Sports |
| New York Knicks | 34.43× | Sports |
| Phoenix Suns | 33.94× | Sports |
| Memphis Grizzlies | 58.25× | Sports |
| San Antonio Spurs | 35.85× | Sports |
| New Orleans Pelicans | 40.61× | Sports |
| Dirk Nowitzki | 30.65× | Sports |
| Russell Westbrook | 53.49× | Sports |
| Milwaukee Bucks | 22.94× | Sports |
| Detroit Pistons | 31.92× | Sports |
| Atlanta Hawks | 28.84× | Sports |
| Dallas Mavericks | 20.86× | Sports |
| Portland Trail Blazers | 23.77× | Sports |
| Chicago Bulls | 13.16× | Sports |
| Houston Rockets | 16.9× | Sports |
| Oklahoma City Thunder | 17.17× | Sports |
| Borussia Dortmund | 2.23× | Sports |
| Denver Nuggets | 10.84× | Sports |
| Brooklyn Nets | 16.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.55 |
| Risk Appetite | THRILL | 1.21 |
| Career Orientation | POWER | 1.17 |
| Travelling | THRILL | 1.15 |
| Patriotism | CONSERVATISM | 1.12 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.2% |
| Canada | 4.4% |
| Brazil | 3.9% |
See Ja Morant audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Ja Morant have in Germany?
Ja Morant has an estimated audience of 250,459 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ja Morant fans?
34.1% of Ja Morant fans are female, 65.9% are male, with an average age of 33.0 years.
Which brands do Ja Morant fans like most?
Ja Morant fans show strongest brand affinity for Washington Wizards (49.32×), Philadelphia 76ers (37.24×), and New York Knicks (34.43×) over the country average.
Where do Ja Morant fans live in Germany?
Ja Morant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,693), Bayern (reach 44,500), and Baden-Württemberg (reach 39,573). These three regions account for the largest share of the active audience.
What other brands do Ja Morant fans also like?
Beyond Ja Morant itself, the audience over-indexes on Philadelphia 76ers (37.24×), New York Knicks (34.43×), Phoenix Suns (33.94×), and Memphis Grizzlies (58.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ja Morant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.