Milwaukee Bucks Audience in Germany
Milwaukee Bucks has an estimated audience of 574,972 people in Germany. 53.9% are female, 46.1% are male, average age 25.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Utah Jazz, New York Knicks, Philadelphia 76ers, FIBA EuroBasket, Portland Trail Blazers.
The average Milwaukee Bucks fan in Germany is 25.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Utah Jazz, New York Knicks, Philadelphia 76ers, with strongest over-indexing on Utah Jazz (64.44× the country average). Demographically, the Milwaukee Bucks audience skews balanced with an average age of 25.7, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Milwaukee Bucks fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 25.7 |
| Estimated audience size | 574,972 |
Audience persona
The typical Milwaukee Bucks fan in Germany is balanced, around 25.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Utah Jazz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,346 | 1.2× |
| Bayern | 110,348 | 1.19× |
| Baden-Württemberg | 103,877 | 1.32× |
| Hessen | 55,827 | 1.27× |
| Niedersachsen | 54,431 | 0.97× |
| Berlin | 36,273 | 1.41× |
| Rheinland-Pfalz | 25,516 | 0.89× |
| Sachsen | 25,468 | 0.9× |
| Schleswig-Holstein | 18,978 | 0.92× |
| Hamburg | 14,804 | 1.14× |
| Brandenburg | 13,890 | 0.78× |
| Sachsen-Anhalt | 12,179 | 0.82× |
| Thüringen | 9,969 | 0.68× |
| Mecklenburg-Vorpommern | 7,535 | 0.69× |
| Saarland | 5,775 | 0.82× |
| Bremen | 4,871 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Utah Jazz | 64.44× | Sports |
| New York Knicks | 51.8× | Sports |
| Philadelphia 76ers | 55.17× | Sports |
| FIBA EuroBasket | 45.07× | Sports |
| Portland Trail Blazers | 55.29× | Sports |
| San Antonio Spurs | 52.16× | Sports |
| Indiana Pacers | 65.69× | Sports |
| Phoenix Suns | 46.29× | Sports |
| Atlanta Hawks | 52.95× | Sports |
| New Orleans Pelicans | 54.54× | Sports |
| Giannis Antetokounmpo | 45.96× | Sports |
| Charlotte Hornets | 45.94× | Sports |
| Los Angeles Clippers | 44.89× | Sports |
| Cleveland Cavaliers | 37.22× | Sports |
| Washington Wizards | 46.56× | Sports |
| Miami Heat | 33.94× | Sports |
| Memphis Grizzlies | 58.27× | Sports |
| Dallas Mavericks | 31.24× | Sports |
| Houston Rockets | 27.61× | Sports |
| Detroit Pistons | 43.4× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.29 |
| Price Sensitivity | PREMIUM | 1.18 |
| Patriotism | CONSERVATISM | 1.17 |
| Spirituality | BALANCE | 1.1 |
| Sustainability | BALANCE | 1.01 |
| Social Media Usage | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.0% |
| Brazil | 4.5% |
| Canada | 3.8% |
See Milwaukee Bucks audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Milwaukee Bucks have in Germany?
Milwaukee Bucks has an estimated audience of 574,972 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Milwaukee Bucks fans?
53.9% of Milwaukee Bucks fans are female, 46.1% are male, with an average age of 25.7 years.
Which brands do Milwaukee Bucks fans like most?
Milwaukee Bucks fans show strongest brand affinity for Utah Jazz (64.44×), New York Knicks (51.8×), and Philadelphia 76ers (55.17×) over the country average.
Where do Milwaukee Bucks fans live in Germany?
Milwaukee Bucks fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,346), Bayern (reach 110,348), and Baden-Württemberg (reach 103,877). These three regions account for the largest share of the active audience.
What other brands do Milwaukee Bucks fans also like?
Beyond Milwaukee Bucks itself, the audience over-indexes on New York Knicks (51.8×), Philadelphia 76ers (55.17×), FIBA EuroBasket (45.07×), and Portland Trail Blazers (55.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Milwaukee Bucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.