Rascasse Audience Intelligence

Milwaukee Bucks Audience in Germany

A data profile of the people who buy, follow and care about Milwaukee Bucks in Germany — modelled from more than twelve digital signal sources. Milwaukee Bucks has an estimated audience of 569,080 people in Germany.

#30among Basketball in Germany#143among Team in Germany#822in Sports

The average Milwaukee Bucks fan in Germany is 25.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Utah Jazz, Giannis Antetokounmpo, New York Knicks, with strongest over-indexing on Utah Jazz (64.44× the country average).

Demographically, the Milwaukee Bucks audience skews balanced with an average age of 25.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Milwaukee Bucks fan in Germany is balanced, around 25.7 years old, with strong Patriotism tendencies and a notable affinity for Utah Jazz.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Milwaukee Bucks profile in Germany.

Audience size
569K
in Germany
Gender
53.9%♀
46.1% male
Age
25.7
average years
Country rank
#10561
Team in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Milwaukee Bucks fans

53.9% are female, 46.1% are male, average age 25.7.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Milwaukee Bucks audience in Germany
MetricValue
Female53.9%
Male46.1%
Average age25.7
Estimated audience size569,080
Fig. 03

Age distribution

Ø 25.7
average years
Age distribution of the Milwaukee Bucks audience in Germany
Age bracketShare%
16-1967%
20-2913%
30-399%
40-497%
50+4%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Milwaukee Bucks audience comes from Germany.

Worldwide audience distribution share by country for Milwaukee Bucks
CountryShare
United States58.2%
Brazil4.5%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milwaukee Bucks audience in Germany is strongest.

Fig. 05

Top regions by affinity

Milwaukee Bucks fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.36×
02Baden-Württemberg~100K1.29×
03Hessen~50K1.22×
04Nordrhein-Westfalen~100K1.18×
05Bayern~100K1.15×
06Hamburg~10K1.12×
07Bremen~5K1.06×
08Niedersachsen~50K0.96×
09Schleswig-Holstein~20K0.94×
10Sachsen~30K0.92×
11Rheinland-Pfalz~30K0.91×
12Saarland~6K0.86×
13Sachsen-Anhalt~10K0.83×
14Brandenburg~10K0.81×
15Mecklenburg-Vorpommern~9K0.79×
16Thüringen~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Milwaukee Bucks, Germany
0.74×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Milwaukee Bucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Milwaukee Bucks audience
#·InterestCategoryAffinity×
01Indiana PacersSports65.69×
02Utah JazzSports64.44×
03Memphis GrizzliesSports58.27×
04Portland Trail BlazersSports55.29×
05Philadelphia 76ersSports55.17×
06New Orleans PelicansSports54.54×
07Atlanta HawksSports52.95×
08San Antonio SpursSports52.16×
09New York KnicksSports51.80×
10Washington WizardsSports46.56×
11Phoenix SunsSports46.29×
12Giannis AntetokounmpoSports45.96×
13Charlotte HornetsSports45.94×
14FIBA EuroBasketSports45.07×
15Los Angeles ClippersSports44.89×
16Victor WembanyamaSports44.65×
17Cleveland CavaliersSports37.22×
18Miami HeatSports33.94×
19Luka DoncicSports31.24×
20Dallas MavericksSports31.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Milwaukee Bucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Milwaukee Bucks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
Early Adopter MentalityPOWER1.75×
Need for SecurityCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Milwaukee Bucks audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
CreativityOPEN0.84×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Milwaukee Bucks have in Germany?

Milwaukee Bucks has an estimated audience of 569,080 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Milwaukee Bucks fans?

53.9% of Milwaukee Bucks fans are female, 46.1% are male, with an average age of 25.7 years.

03

Which brands do Milwaukee Bucks fans like most?

Milwaukee Bucks fans show strongest brand affinity for Utah Jazz (64.44×), Giannis Antetokounmpo (45.96×), and New York Knicks (51.8×) over the country average.

04

Where do Milwaukee Bucks fans live in Germany?

Milwaukee Bucks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Milwaukee Bucks fans also like?

Beyond Milwaukee Bucks itself, the audience over-indexes on Giannis Antetokounmpo (45.96×), New York Knicks (51.8×), Philadelphia 76ers (55.17×), and FIBA EuroBasket (45.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Milwaukee Bucks audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Milwaukee Bucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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