Rascasse Audience Intelligence

Charlotte Hornets Audience in Germany

A data profile of the people who buy, follow and care about Charlotte Hornets in Germany — modelled from more than twelve digital signal sources. Charlotte Hornets has an estimated audience of 429,487 people in Germany.

#45among Basketball in Germany#199among Team in Germany#1042in Sports

The average Charlotte Hornets fan in Germany is 26.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include San Antonio Spurs, Cleveland Cavaliers, Oklahoma City Thunder, with strongest over-indexing on San Antonio Spurs (45.27× the country average).

Demographically, the Charlotte Hornets audience skews more male with an average age of 26.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Charlotte Hornets fan in Germany is more male, around 26.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for San Antonio Spurs.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charlotte Hornets profile in Germany.

Audience size
429K
in Germany
Gender
40.2%♀
59.8% male
Age
26.1
average years
Country rank
#13263
Team in Germany
Fig. 01

Search interest · 12-month trend

+177%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charlotte Hornets fans

40.2% are female, 59.8% are male, average age 26.1.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Charlotte Hornets audience in Germany
MetricValue
Female40.2%
Male59.8%
Average age26.1
Estimated audience size429,487
Fig. 03

Age distribution

Ø 26.1
average years
Age distribution of the Charlotte Hornets audience in Germany
Age bracketShare%
16-1965%
20-2915%
30-398%
40-497%
50+5%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Charlotte Hornets audience comes from Germany.

Worldwide audience distribution share by country for Charlotte Hornets
CountryShare
United States60.6%
Canada5.0%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charlotte Hornets audience in Germany is strongest.

Fig. 05

Top regions by affinity

Charlotte Hornets fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.27×
02Hessen~40K1.23×
03Berlin~20K1.22×
04Nordrhein-Westfalen~100K1.13×
05Bremen~4K1.07×
06Bayern~70K1.06×
07Rheinland-Pfalz~20K1.03×
08Baden-Württemberg~60K1.02×
09Niedersachsen~40K1.01×
10Brandenburg~10K0.98×
11Saarland~5K0.92×
12Schleswig-Holstein~10K0.91×
13Sachsen-Anhalt~10K0.91×
14Thüringen~9K0.81×
15Sachsen~20K0.80×
16Mecklenburg-Vorpommern~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Charlotte Hornets, Germany
0.80×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charlotte Hornets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charlotte Hornets audience
#·InterestCategoryAffinity×
01San Antonio SpursSports45.27×
02Cleveland CavaliersSports40.79×
03Luka DoncicSports37.09×
04Dallas MavericksSports37.09×
05Oklahoma City ThunderSports36.97×
06Atlanta HawksSports36.74×
07Cooper FlaggSports35.74×
08Sacramento KingsSports34.79×
09Utah JazzSports33.17×
10Tom BradySports32.85×
11Victor WembanyamaSports32.63×
12Houston RocketsSports31.94×
13Phoenix SunsSports31.93×
14Portland Trail BlazersSports31.50×
15Orlando MagicSports30.29×
16Milwaukee BucksSports28.32×
17Green Bay PackersSports28.23×
18Miami HeatSports27.69×
19New York KnicksSports27.27×
20Chicago BullsSports17.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charlotte Hornets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charlotte Hornets audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.22×
Risk AppetiteTHRILL1.12×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charlotte Hornets audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.57×
IndividualismJOY0.61×
SustainabilityBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charlotte Hornets have in Germany?

Charlotte Hornets has an estimated audience of 429,487 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Charlotte Hornets fans?

40.2% of Charlotte Hornets fans are female, 59.8% are male, with an average age of 26.1 years.

03

Which brands do Charlotte Hornets fans like most?

Charlotte Hornets fans show strongest brand affinity for San Antonio Spurs (45.27×), Cleveland Cavaliers (40.79×), and Oklahoma City Thunder (36.97×) over the country average.

04

Where do Charlotte Hornets fans live in Germany?

Charlotte Hornets fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Charlotte Hornets fans also like?

Beyond Charlotte Hornets itself, the audience over-indexes on Cleveland Cavaliers (40.79×), Oklahoma City Thunder (36.97×), Luka Doncic (37.09×), and Dallas Mavericks (37.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Charlotte Hornets audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Charlotte Hornets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →