Charlotte Hornets Audience in Germany
Charlotte Hornets has an estimated audience of 421,716 people in Germany. 40.2% are female, 59.8% are male, average age 26.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: San Antonio Spurs, Oklahoma City Thunder, Cleveland Cavaliers, Dallas Mavericks, Houston Rockets.
The average Charlotte Hornets fan in Germany is 26.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include San Antonio Spurs, Oklahoma City Thunder, Cleveland Cavaliers, with strongest over-indexing on San Antonio Spurs (45.27× the country average). Demographically, the Charlotte Hornets audience skews more male with an average age of 26.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Charlotte Hornets fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 26.1 |
| Estimated audience size | 421,716 |
Audience persona
The typical Charlotte Hornets fan in Germany is more male, around 26.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for San Antonio Spurs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,065 | 1.16× |
| Bayern | 74,552 | 1.1× |
| Baden-Württemberg | 61,636 | 1.07× |
| Hessen | 42,747 | 1.33× |
| Niedersachsen | 41,347 | 1.01× |
| Berlin | 24,376 | 1.29× |
| Rheinland-Pfalz | 22,113 | 1.05× |
| Sachsen | 14,859 | 0.72× |
| Schleswig-Holstein | 13,187 | 0.87× |
| Hamburg | 12,716 | 1.33× |
| Brandenburg | 11,584 | 0.89× |
| Sachsen-Anhalt | 8,988 | 0.82× |
| Thüringen | 7,801 | 0.73× |
| Mecklenburg-Vorpommern | 5,120 | 0.64× |
| Saarland | 4,378 | 0.85× |
| Bremen | 4,150 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| San Antonio Spurs | 45.27× | Sports |
| Oklahoma City Thunder | 36.97× | Sports |
| Cleveland Cavaliers | 40.79× | Sports |
| Dallas Mavericks | 37.09× | Sports |
| Houston Rockets | 31.94× | Sports |
| Tom Brady | 32.85× | Sports |
| Orlando Magic | 30.29× | Sports |
| Cooper Flagg | 35.74× | Sports |
| Sacramento Kings | 34.79× | Sports |
| Phoenix Suns | 31.93× | Sports |
| Utah Jazz | 33.17× | Sports |
| Atlanta Hawks | 36.74× | Sports |
| Miami Heat | 27.69× | Sports |
| Luka Doncic | 37.09× | Sports |
| Milwaukee Bucks | 28.32× | Sports |
| Portland Trail Blazers | 31.5× | Sports |
| New York Knicks | 27.27× | Sports |
| Chicago Bulls | 17.98× | Sports |
| Green Bay Packers | 28.23× | Sports |
| New Orleans Pelicans | 33.82× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.37 |
| Luxury Orientation | PREMIUM | 1.29 |
| Price Sensitivity | PREMIUM | 1.24 |
| Patriotism | CONSERVATISM | 1.18 |
| Spirituality | BALANCE | 1.16 |
| Indulgence | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.0% |
| Brazil | 4.9% |
| Canada | 4.2% |
See Charlotte Hornets audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Charlotte Hornets have in Germany?
Charlotte Hornets has an estimated audience of 421,716 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Charlotte Hornets fans?
40.2% of Charlotte Hornets fans are female, 59.8% are male, with an average age of 26.1 years.
Which brands do Charlotte Hornets fans like most?
Charlotte Hornets fans show strongest brand affinity for San Antonio Spurs (45.27×), Oklahoma City Thunder (36.97×), and Cleveland Cavaliers (40.79×) over the country average.
Where do Charlotte Hornets fans live in Germany?
Charlotte Hornets fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,065), Bayern (reach 74,552), and Baden-Württemberg (reach 61,636). These three regions account for the largest share of the active audience.
What other brands do Charlotte Hornets fans also like?
Beyond Charlotte Hornets itself, the audience over-indexes on Oklahoma City Thunder (36.97×), Cleveland Cavaliers (40.79×), Dallas Mavericks (37.09×), and Houston Rockets (31.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Charlotte Hornets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.