New York Knicks Audience in Germany
New York Knicks has an estimated audience of 559,986 people in Germany. 52.6% are female, 47.4% are male, average age 24.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Utah Jazz, Philadelphia 76ers, Portland Trail Blazers, San Antonio Spurs, Indiana Pacers.
The average New York Knicks fan in Germany is 24.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Utah Jazz, Philadelphia 76ers, Portland Trail Blazers, with strongest over-indexing on Utah Jazz (95× the country average). Demographically, the New York Knicks audience skews balanced with an average age of 24.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of New York Knicks fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 24.2 |
| Estimated audience size | 559,986 |
Audience persona
The typical New York Knicks fan in Germany is balanced, around 24.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Utah Jazz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 141,885 | 1.16× |
| Bayern | 102,097 | 1.13× |
| Baden-Württemberg | 83,920 | 1.1× |
| Niedersachsen | 62,269 | 1.15× |
| Hessen | 55,756 | 1.31× |
| Berlin | 35,583 | 1.42× |
| Rheinland-Pfalz | 27,405 | 0.98× |
| Sachsen | 20,419 | 0.74× |
| Schleswig-Holstein | 18,690 | 0.93× |
| Hamburg | 17,115 | 1.35× |
| Sachsen-Anhalt | 14,445 | 1× |
| Brandenburg | 13,126 | 0.76× |
| Thüringen | 9,935 | 0.7× |
| Mecklenburg-Vorpommern | 6,527 | 0.61× |
| Saarland | 5,085 | 0.74× |
| Bremen | 4,488 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Utah Jazz | 95× | Sports |
| Philadelphia 76ers | 80.13× | Sports |
| Portland Trail Blazers | 80.03× | Sports |
| San Antonio Spurs | 76.93× | Sports |
| Indiana Pacers | 98.54× | Sports |
| Phoenix Suns | 70.58× | Sports |
| Atlanta Hawks | 79.42× | Sports |
| New Orleans Pelicans | 79.17× | Sports |
| Charlotte Hornets | 67.81× | Sports |
| Los Angeles Clippers | 65.24× | Sports |
| Cleveland Cavaliers | 54.17× | Sports |
| Washington Wizards | 68.57× | Sports |
| Victor Wembanyama | 73.29× | Sports |
| Memphis Grizzlies | 82.89× | Sports |
| Miami Heat | 45.4× | Sports |
| Detroit Pistons | 65.09× | Sports |
| FIBA EuroBasket | 42.06× | Sports |
| Houston Rockets | 39.58× | Sports |
| Dallas Mavericks | 43.01× | Sports |
| Denver Nuggets | 24.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.19 |
| Patriotism | CONSERVATISM | 1.27 |
| Luxury Orientation | PREMIUM | 1.17 |
| Career Orientation | POWER | 1.16 |
| Urban Lifestyle | OPEN | 1.13 |
| Community Orientation | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.1% |
| Japan | 3.7% |
| Canada | 3.5% |
See New York Knicks audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does New York Knicks have in Germany?
New York Knicks has an estimated audience of 559,986 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New York Knicks fans?
52.6% of New York Knicks fans are female, 47.4% are male, with an average age of 24.2 years.
Which brands do New York Knicks fans like most?
New York Knicks fans show strongest brand affinity for Utah Jazz (95×), Philadelphia 76ers (80.13×), and Portland Trail Blazers (80.03×) over the country average.
Where do New York Knicks fans live in Germany?
New York Knicks fans in Germany are most concentrated in Nordrhein-Westfalen (reach 141,885), Bayern (reach 102,097), and Baden-Württemberg (reach 83,920). These three regions account for the largest share of the active audience.
What other brands do New York Knicks fans also like?
Beyond New York Knicks itself, the audience over-indexes on Philadelphia 76ers (80.13×), Portland Trail Blazers (80.03×), San Antonio Spurs (76.93×), and Indiana Pacers (98.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New York Knicks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.