Rascasse Audience Intelligence

New York Knicks Audience in Germany

A data profile of the people who buy, follow and care about New York Knicks in Germany — modelled from more than twelve digital signal sources. New York Knicks has an estimated audience of 608,101 people in Germany.

#27among Basketball in Germany#136among Team in Germany#778in Sports

The average New York Knicks fan in Germany is 24.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Utah Jazz, San Antonio Spurs, Philadelphia 76ers, with strongest over-indexing on Utah Jazz (95× the country average).

Demographically, the New York Knicks audience skews balanced with an average age of 24.2, and over-indexes on personality traits such as Need for Security, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New York Knicks fan in Germany is balanced, around 24.2 years old, with strong Need for Security tendencies and a notable affinity for Utah Jazz.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Knicks profile in Germany.

Audience size
608K
in Germany
Gender
52.6%♀
47.4% male
Age
24.2
average years
Country rank
#9991
Team in Germany
Fig. 01

Search interest · 12-month trend

+202%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York Knicks fans

52.6% are female, 47.4% are male, average age 24.2.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for New York Knicks audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age24.2
Estimated audience size608,101
Fig. 03

Age distribution

Ø 24.2
average years
Age distribution of the New York Knicks audience in Germany
Age bracketShare%
16-1972%
20-2913%
30-397%
40-494%
50+3%
Fig. 04

Worldwide distribution

2.1%

of the worldwide New York Knicks audience comes from Germany.

Worldwide audience distribution share by country for New York Knicks
CountryShare
United States61.6%
Canada4.0%
Japan3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Knicks audience in Germany is strongest.

Fig. 05

Top regions by affinity

New York Knicks fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.45×
02Hamburg~20K1.36×
03Hessen~50K1.24×
04Nordrhein-Westfalen~100K1.14×
05Niedersachsen~60K1.07×
06Bayern~100K1.06×
07Baden-Württemberg~80K1.06×
08Bremen~5K1.02×
09Rheinland-Pfalz~30K0.99×
10Schleswig-Holstein~20K0.97×
11Sachsen-Anhalt~10K0.94×
12Saarland~6K0.83×
13Brandenburg~10K0.80×
14Sachsen~20K0.79×
15Thüringen~10K0.73×
16Mecklenburg-Vorpommern~7K0.70×
Fig. 06

Affinity by region

Affinity by region — New York Knicks, Germany
0.70×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Knicks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Knicks audience
#·InterestCategoryAffinity×
01Indiana PacersSports98.54×
02Utah JazzSports95.00×
03Memphis GrizzliesSports82.89×
04Philadelphia 76ersSports80.13×
05Portland Trail BlazersSports80.03×
06Atlanta HawksSports79.42×
07New Orleans PelicansSports79.17×
08San Antonio SpursSports76.93×
09Victor WembanyamaSports73.29×
10Phoenix SunsSports70.58×
11Washington WizardsSports68.57×
12Charlotte HornetsSports67.81×
13Los Angeles ClippersSports65.24×
14Detroit PistonsSports65.09×
15Cleveland CavaliersSports54.17×
16Miami HeatSports45.40×
17Luka DoncicSports43.01×
18Dallas MavericksSports43.01×
19FIBA EuroBasketSports42.06×
20Houston RocketsSports39.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Knicks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York Knicks audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.09×
MindfulnessBALANCE1.91×
Early Adopter MentalityPOWER1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York Knicks audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
CreativityOPEN0.69×
TraditionCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York Knicks have in Germany?

New York Knicks has an estimated audience of 608,101 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of New York Knicks fans?

52.6% of New York Knicks fans are female, 47.4% are male, with an average age of 24.2 years.

03

Which brands do New York Knicks fans like most?

New York Knicks fans show strongest brand affinity for Utah Jazz (95×), San Antonio Spurs (76.93×), and Philadelphia 76ers (80.13×) over the country average.

04

Where do New York Knicks fans live in Germany?

New York Knicks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do New York Knicks fans also like?

Beyond New York Knicks itself, the audience over-indexes on San Antonio Spurs (76.93×), Philadelphia 76ers (80.13×), Portland Trail Blazers (80.03×), and Phoenix Suns (70.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See New York Knicks audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New York Knicks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →