Houston Rockets Audience in Germany
Houston Rockets has an estimated audience of 748,572 people in Germany. 38.5% are female, 61.5% are male, average age 26.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Utah Jazz, New York Knicks, Philadelphia 76ers, Portland Trail Blazers, San Antonio Spurs.
The average Houston Rockets fan in Germany is 26.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Utah Jazz, New York Knicks, Philadelphia 76ers, with strongest over-indexing on Utah Jazz (47.2× the country average). Demographically, the Houston Rockets audience skews more male with an average age of 26.6, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Houston Rockets fans
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 26.6 |
| Estimated audience size | 748,572 |
Audience persona
The typical Houston Rockets fan in Germany is more male, around 26.6 years old, with strong Family Orientation tendencies and a notable affinity for Utah Jazz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 237,199 | 1.45× |
| Bayern | 135,782 | 1.13× |
| Baden-Württemberg | 121,897 | 1.19× |
| Hessen | 96,843 | 1.7× |
| Niedersachsen | 62,274 | 0.86× |
| Berlin | 56,046 | 1.67× |
| Rheinland-Pfalz | 41,371 | 1.1× |
| Hamburg | 25,190 | 1.49× |
| Schleswig-Holstein | 24,004 | 0.89× |
| Sachsen | 17,356 | 0.47× |
| Brandenburg | 11,898 | 0.51× |
| Sachsen-Anhalt | 9,797 | 0.51× |
| Bremen | 8,944 | 1.4× |
| Thüringen | 8,448 | 0.44× |
| Saarland | 7,595 | 0.83× |
| Mecklenburg-Vorpommern | 5,136 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Utah Jazz | 47.2× | Sports |
| New York Knicks | 38.48× | Sports |
| Philadelphia 76ers | 40.35× | Sports |
| Portland Trail Blazers | 39.81× | Sports |
| San Antonio Spurs | 38.8× | Sports |
| Indiana Pacers | 48.16× | Sports |
| Phoenix Suns | 33.88× | Sports |
| New Orleans Pelicans | 41.17× | Sports |
| Atlanta Hawks | 38.77× | Sports |
| Charlotte Hornets | 33.6× | Sports |
| FIBA EuroBasket | 25.51× | Sports |
| Los Angeles Clippers | 32.32× | Sports |
| Cleveland Cavaliers | 27.6× | Sports |
| Washington Wizards | 34.13× | Sports |
| Miami Heat | 22.79× | Sports |
| Memphis Grizzlies | 41.23× | Sports |
| Detroit Pistons | 31.79× | Sports |
| Dallas Mavericks | 21.88× | Sports |
| Denver Nuggets | 13.1× | Sports |
| Victor Wembanyama | 30.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.5 |
| Early Adopter Mentality | POWER | 1.34 |
| Patriotism | CONSERVATISM | 1.3 |
| Travelling | THRILL | 1.15 |
| Price Sensitivity | PREMIUM | 1.07 |
| Career Orientation | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.8% |
| Brazil | 4.5% |
| Canada | 3.1% |
See Houston Rockets audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Houston Rockets have in Germany?
Houston Rockets has an estimated audience of 748,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Houston Rockets fans?
38.5% of Houston Rockets fans are female, 61.5% are male, with an average age of 26.6 years.
Which brands do Houston Rockets fans like most?
Houston Rockets fans show strongest brand affinity for Utah Jazz (47.2×), New York Knicks (38.48×), and Philadelphia 76ers (40.35×) over the country average.
Where do Houston Rockets fans live in Germany?
Houston Rockets fans in Germany are most concentrated in Nordrhein-Westfalen (reach 237,199), Bayern (reach 135,782), and Baden-Württemberg (reach 121,897). These three regions account for the largest share of the active audience.
What other brands do Houston Rockets fans also like?
Beyond Houston Rockets itself, the audience over-indexes on New York Knicks (38.48×), Philadelphia 76ers (40.35×), Portland Trail Blazers (39.81×), and San Antonio Spurs (38.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Houston Rockets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.