Rascasse Audience Intelligence

Houston Rockets Audience in Germany

A data profile of the people who buy, follow and care about Houston Rockets in Germany — modelled from more than twelve digital signal sources. Houston Rockets has an estimated audience of 751,780 people in Germany.

#18among Basketball in Germany#109among Team in Germany#650in Sports

The average Houston Rockets fan in Germany is 26.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Utah Jazz, New York Knicks, San Antonio Spurs, with strongest over-indexing on Utah Jazz (47.2× the country average).

Demographically, the Houston Rockets audience skews more male with an average age of 26.6, and over-indexes on personality traits such as Family Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Houston Rockets fan in Germany is more male, around 26.6 years old, with strong Family Orientation tendencies and a notable affinity for Utah Jazz.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Houston Rockets profile in Germany.

Audience size
752K
in Germany
Gender
38.5%♀
61.5% male
Age
26.6
average years
Country rank
#8363
Team in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Houston Rockets fans

38.5% are female, 61.5% are male, average age 26.6.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for Houston Rockets audience in Germany
MetricValue
Female38.5%
Male61.5%
Average age26.6
Estimated audience size751,780
Fig. 03

Age distribution

Ø 26.6
average years
Age distribution of the Houston Rockets audience in Germany
Age bracketShare%
16-1962%
20-2917%
30-3910%
40-497%
50+4%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Houston Rockets audience comes from Germany.

Worldwide audience distribution share by country for Houston Rockets
CountryShare
United States50.8%
Brazil4.3%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Houston Rockets audience in Germany is strongest.

Fig. 05

Top regions by affinity

Houston Rockets fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.75×
02Hessen~90K1.54×
03Nordrhein-Westfalen~200K1.50×
04Hamburg~20K1.36×
05Bremen~8K1.32×
06Baden-Württemberg~100K1.28×
07Bayern~100K1.17×
08Rheinland-Pfalz~40K1.10×
09Niedersachsen~60K0.89×
10Schleswig-Holstein~20K0.87×
11Saarland~7K0.81×
12Brandenburg~10K0.62×
13Thüringen~10K0.60×
14Sachsen-Anhalt~10K0.59×
15Mecklenburg-Vorpommern~8K0.54×
16Sachsen~20K0.51×
Fig. 06

Affinity by region

Affinity by region — Houston Rockets, Germany
0.51×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Houston Rockets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Houston Rockets audience
#·InterestCategoryAffinity×
01Indiana PacersSports48.16×
02Utah JazzSports47.20×
03Memphis GrizzliesSports41.23×
04New Orleans PelicansSports41.17×
05Philadelphia 76ersSports40.35×
06Portland Trail BlazersSports39.81×
07San Antonio SpursSports38.80×
08Atlanta HawksSports38.77×
09New York KnicksSports38.48×
10Washington WizardsSports34.13×
11Phoenix SunsSports33.88×
12Charlotte HornetsSports33.60×
13Los Angeles ClippersSports32.32×
14Detroit PistonsSports31.79×
15Victor WembanyamaSports30.54×
16Cleveland CavaliersSports27.60×
17FIBA EuroBasketSports25.51×
18Miami HeatSports22.79×
19Luka DoncicSports21.88×
20Dallas MavericksSports21.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Houston Rockets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Houston Rockets audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.90×
MindfulnessBALANCE1.37×
Need for SecurityCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Houston Rockets audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
Quality AwarenessPREMIUM0.79×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Houston Rockets have in Germany?

Houston Rockets has an estimated audience of 751,780 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Houston Rockets fans?

38.5% of Houston Rockets fans are female, 61.5% are male, with an average age of 26.6 years.

03

Which brands do Houston Rockets fans like most?

Houston Rockets fans show strongest brand affinity for Utah Jazz (47.2×), New York Knicks (38.48×), and San Antonio Spurs (38.8×) over the country average.

04

Where do Houston Rockets fans live in Germany?

Houston Rockets fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Houston Rockets fans also like?

Beyond Houston Rockets itself, the audience over-indexes on New York Knicks (38.48×), San Antonio Spurs (38.8×), Philadelphia 76ers (40.35×), and Portland Trail Blazers (39.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Houston Rockets audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Houston Rockets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →