Utah Jazz Audience in Germany
Utah Jazz has an estimated audience of 451,410 people in Germany. 53.9% are female, 46.1% are male, average age 23.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Phoenix Suns, Green Bay Packers, Milwaukee Bucks, Oklahoma City Thunder, Kansas City Chiefs.
The average Utah Jazz fan in Germany is 23.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Phoenix Suns, Green Bay Packers, Milwaukee Bucks, with strongest over-indexing on Phoenix Suns (32.62× the country average). Demographically, the Utah Jazz audience skews balanced with an average age of 23.8, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Utah Jazz fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 23.8 |
| Estimated audience size | 451,410 |
Audience persona
The typical Utah Jazz fan in Germany is balanced, around 23.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Phoenix Suns.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,553 | 1.14× |
| Bayern | 80,333 | 1.11× |
| Baden-Württemberg | 69,837 | 1.13× |
| Hessen | 49,359 | 1.43× |
| Niedersachsen | 46,504 | 1.06× |
| Berlin | 27,970 | 1.39× |
| Rheinland-Pfalz | 23,194 | 1.03× |
| Sachsen | 19,001 | 0.86× |
| Schleswig-Holstein | 16,124 | 0.99× |
| Hamburg | 11,734 | 1.15× |
| Brandenburg | 10,475 | 0.75× |
| Sachsen-Anhalt | 8,509 | 0.73× |
| Thüringen | 8,351 | 0.73× |
| Mecklenburg-Vorpommern | 5,769 | 0.67× |
| Bremen | 4,829 | 1.25× |
| Saarland | 3,255 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Phoenix Suns | 32.62× | Sports |
| Green Bay Packers | 32.74× | Sports |
| Milwaukee Bucks | 29.07× | Sports |
| Oklahoma City Thunder | 25.47× | Sports |
| Kansas City Chiefs | 26.86× | Sports |
| San Antonio Spurs | 29.7× | Sports |
| Philadelphia Eagles | 30.02× | Sports |
| Cleveland Cavaliers | 27.09× | Sports |
| Dallas Mavericks | 25.79× | Sports |
| New Orleans Pelicans | 34.92× | Sports |
| Houston Rockets | 22.46× | Sports |
| Philadelphia 76ers | 26.75× | Sports |
| Tom Brady | 23.72× | Sports |
| Charlotte Hornets | 27.98× | Sports |
| New England Patriots | 21.94× | Sports |
| Indianapolis Colts | 28.01× | Sports |
| Cooper Flagg | 25.33× | Sports |
| Borussia Dortmund | 2.6× | Sports |
| Pittsburgh Steelers | 26.11× | Sports |
| Tampa Bay Buccaneers | 24.75× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.24 |
| Price Sensitivity | PREMIUM | 1.21 |
| Spirituality | BALANCE | 1.19 |
| Luxury Orientation | PREMIUM | 1.19 |
| Career Orientation | POWER | 1.15 |
| Patriotism | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.4% |
| Brazil | 5.5% |
| Canada | 3.9% |
See Utah Jazz audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Utah Jazz have in Germany?
Utah Jazz has an estimated audience of 451,410 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Utah Jazz fans?
53.9% of Utah Jazz fans are female, 46.1% are male, with an average age of 23.8 years.
Which brands do Utah Jazz fans like most?
Utah Jazz fans show strongest brand affinity for Phoenix Suns (32.62×), Green Bay Packers (32.74×), and Milwaukee Bucks (29.07×) over the country average.
Where do Utah Jazz fans live in Germany?
Utah Jazz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,553), Bayern (reach 80,333), and Baden-Württemberg (reach 69,837). These three regions account for the largest share of the active audience.
What other brands do Utah Jazz fans also like?
Beyond Utah Jazz itself, the audience over-indexes on Green Bay Packers (32.74×), Milwaukee Bucks (29.07×), Oklahoma City Thunder (25.47×), and Kansas City Chiefs (26.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Utah Jazz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.