Rascasse Audience Intelligence

New England Patriots Audience in Germany

A data profile of the people who buy, follow and care about New England Patriots in Germany — modelled from more than twelve digital signal sources. New England Patriots has an estimated audience of 677,629 people in Germany.

#6among American football in Germany#121among Team in Germany#715in Sports

The average New England Patriots fan in Germany is 31.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tom Brady, NBA playoffs, NBA Finals, with strongest over-indexing on Tom Brady (29.69× the country average).

Demographically, the New England Patriots audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New England Patriots fan in Germany is more male, around 31.8 years old, with strong Patriotism tendencies and a notable affinity for Tom Brady.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New England Patriots profile in Germany.

Audience size
678K
in Germany
Gender
27.2%♀
72.8% male
Age
31.8
average years
Country rank
#9091
Team in Germany
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New England Patriots fans

27.2% are female, 72.8% are male, average age 31.8.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for New England Patriots audience in Germany
MetricValue
Female27.2%
Male72.8%
Average age31.8
Estimated audience size677,629
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the New England Patriots audience in Germany
Age bracketShare%
16-1936%
20-2926%
30-3919%
40-4912%
50+7%
Fig. 04

Worldwide distribution

1.9%

of the worldwide New England Patriots audience comes from Germany.

Worldwide audience distribution share by country for New England Patriots
CountryShare
United States79.0%
Canada3.3%
Japan2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New England Patriots audience in Germany is strongest.

Fig. 05

Top regions by affinity

New England Patriots fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K1.20×
02Nordrhein-Westfalen~200K1.19×
03Sachsen~40K1.12×
04Hessen~50K1.08×
05Niedersachsen~70K1.06×
06Bayern~100K1.04×
07Brandenburg~20K1.01×
08Berlin~30K1.00×
09Hamburg~20K0.99×
10Baden-Württemberg~90K0.97×
11Schleswig-Holstein~20K0.96×
12Saarland~8K0.94×
13Sachsen-Anhalt~20K0.92×
14Mecklenburg-Vorpommern~10K0.89×
15Thüringen~10K0.86×
16Bremen~5K0.86×
Fig. 06

Affinity by region

Affinity by region — New England Patriots, Germany
0.86×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New England Patriots audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New England Patriots audience
#·InterestCategoryAffinity×
01Bill BelichickSports53.74×
02Tom BradySports29.69×
03Cleveland BrownsSports24.83×
04Tampa Bay BuccaneersSports21.22×
05San Francisco 49ersSports20.97×
06Pittsburgh SteelersSports20.34×
07Indianapolis ColtsSports20.34×
08Buffalo BillsSports19.78×
09Dallas CowboysSports18.55×
10Green Bay PackersSports16.36×
11Kansas City ChiefsSports15.49×
12NBA playoffsSports13.88×
13NBA FinalsSports12.04×
14Chicago BullsSports11.33×
15NFLSports5.08×
16IHF World Men's Handball ChampionshipSports4.65×
17FIFA World CupSports2.98×
18UEFA Champions LeagueSports2.62×
19BundesligaSports2.38×
20MoviesMovies & TV2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New England Patriots audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New England Patriots audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Early Adopter MentalityPOWER1.44×
Healthy LifestyleBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New England Patriots audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
DIY MentalityTHRILL0.77×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New England Patriots have in Germany?

New England Patriots has an estimated audience of 677,629 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of New England Patriots fans?

27.2% of New England Patriots fans are female, 72.8% are male, with an average age of 31.8 years.

03

Which brands do New England Patriots fans like most?

New England Patriots fans show strongest brand affinity for Tom Brady (29.69×), NBA playoffs (13.88×), and NBA Finals (12.04×) over the country average.

04

Where do New England Patriots fans live in Germany?

New England Patriots fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do New England Patriots fans also like?

Beyond New England Patriots itself, the audience over-indexes on NBA playoffs (13.88×), NBA Finals (12.04×), Bill Belichick (53.74×), and FIFA World Cup (2.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See New England Patriots audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New England Patriots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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