New England Patriots Audience in Germany
New England Patriots has an estimated audience of 670,069 people in Germany. 27.2% are female, 72.8% are male, average age 31.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tom Brady, Bill Belichick, NBA playoffs, NBA Finals, Buffalo Bills.
The average New England Patriots fan in Germany is 31.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tom Brady, Bill Belichick, NBA playoffs, with strongest over-indexing on Tom Brady (29.69× the country average). Demographically, the New England Patriots audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of New England Patriots fans
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 31.8 |
| Estimated audience size | 670,069 |
Audience persona
The typical New England Patriots fan in Germany is more male, around 31.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tom Brady.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 191,696 | 1.31× |
| Bayern | 109,010 | 1.01× |
| Baden-Württemberg | 85,908 | 0.94× |
| Niedersachsen | 63,274 | 0.97× |
| Hessen | 59,490 | 1.17× |
| Rheinland-Pfalz | 42,971 | 1.28× |
| Sachsen | 36,163 | 1.1× |
| Berlin | 30,446 | 1.02× |
| Schleswig-Holstein | 21,424 | 0.89× |
| Brandenburg | 20,916 | 1.01× |
| Sachsen-Anhalt | 16,666 | 0.96× |
| Hamburg | 15,821 | 1.04× |
| Thüringen | 13,644 | 0.8× |
| Mecklenburg-Vorpommern | 10,621 | 0.83× |
| Saarland | 7,262 | 0.88× |
| Bremen | 4,548 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tom Brady | 29.69× | Sports |
| Bill Belichick | 53.74× | Sports |
| NBA playoffs | 13.88× | Sports |
| NBA Finals | 12.04× | Sports |
| Buffalo Bills | 19.78× | Sports |
| Cleveland Browns | 24.83× | Sports |
| Tampa Bay Buccaneers | 21.22× | Sports |
| San Francisco 49ers | 20.97× | Sports |
| FIFA World Cup | 2.98× | Sports |
| Pittsburgh Steelers | 20.34× | Sports |
| Dallas Cowboys | 18.55× | Sports |
| Borussia Dortmund | 1.98× | Sports |
| Chicago Bulls | 11.33× | Sports |
| NFL | 5.08× | Sports |
| Indianapolis Colts | 20.34× | Sports |
| IHF World Men's Handball Championship | 4.65× | Sports |
| Kansas City Chiefs | 15.49× | Sports |
| Movies | 2.12× | Movies & TV |
| Bundesliga | 2.38× | Sports |
| Green Bay Packers | 16.36× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.36 |
| Risk Appetite | THRILL | 1.28 |
| Sports Activity | POWER | 1.24 |
| Luxury Orientation | PREMIUM | 1.16 |
| Patriotism | CONSERVATISM | 1.14 |
| Indulgence | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.2% |
| Canada | 3.0% |
| Japan | 2.3% |
See New England Patriots audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does New England Patriots have in Germany?
New England Patriots has an estimated audience of 670,069 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New England Patriots fans?
27.2% of New England Patriots fans are female, 72.8% are male, with an average age of 31.8 years.
Which brands do New England Patriots fans like most?
New England Patriots fans show strongest brand affinity for Tom Brady (29.69×), Bill Belichick (53.74×), and NBA playoffs (13.88×) over the country average.
Where do New England Patriots fans live in Germany?
New England Patriots fans in Germany are most concentrated in Nordrhein-Westfalen (reach 191,696), Bayern (reach 109,010), and Baden-Württemberg (reach 85,908). These three regions account for the largest share of the active audience.
What other brands do New England Patriots fans also like?
Beyond New England Patriots itself, the audience over-indexes on Bill Belichick (53.74×), NBA playoffs (13.88×), NBA Finals (12.04×), and Buffalo Bills (19.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New England Patriots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.