Rascasse Audience Intelligence

New England Patriots Fan Demographics in United States

New England Patriots has an estimated audience of 29.5M people in United States.

#2among American football in United States
#5among teams in United States#57in Sports

The average New England Patriots fan in United States is 37.6 years old, more male, and lives primarily in Massachusetts.

By number of fans, New England Patriots ranks #1 among the 32 NFL teams in United States — 1.9× the group median.

Women make up 32.8% of the fan base, 1.5 percentage points more than the group average.

Compared with the other 31 NFL teams, New England Patriots fans stand out for their interest in John Ratzenberger, Gateway Pundit and Millie Bobby Brown.

In Q3/2026, search interest was −11.8% on the same quarter a year earlier; the median across the group was −1.6%.

Interest is seasonal: January, October and December account for 44% of the year's searches, June is the quietest month.

Most fans live in Massachusetts, Florida, California.

Top affinities include John Ratzenberger, Gateway Pundit, NBA playoffs, with strongest over-indexing on John Ratzenberger (7.73× the country average).

Demographically, the New England Patriots audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism.

The typical New England Patriots fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for John Ratzenberger.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
29.5M
in United States
Gender
32.8%♀
67.2% male
Age
37.6
average years
Country rank
#947
among all objects in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of New England Patriots fans

32.8% are female, 67.2% are male, average age 37.6.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for New England Patriots audience in United States
MetricValue
Female32.8%
Male67.2%
Average age37.6
Estimated audience size29.5M
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the New England Patriots audience in United States
Age bracketShare%
16-2428%
25-3419%
35-4417%
45-5417%
55+18%
Fig. 04

Worldwide distribution

80.5%

of the worldwide New England Patriots audience comes from United States.

Worldwide audience distribution share by country for New England Patriots
CountryShare
United States80.5%
Canada3.4%
Mexico1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

New England Patriots fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~700K6.43×
02Maine~700K6.21×
03Rhode Island~600K6.02×
04Massachusetts~3.5M5.46×
05Vermont~200K2.70×
06Connecticut~600K1.83×
07South Carolina~400K0.93×
08North Carolina~700K0.76×
09Mississippi~200K0.75×
10Florida~1.5M0.72×
11Virginia~500K0.63×
12Delaware~60K0.63×
13Colorado~300K0.61×
14New York~1M0.60×
15Pennsylvania~700K0.59×
16Iowa~200K0.59×
17Hawaii~70K0.59×
18Wyoming~30K0.59×
19New Mexico~100K0.58×
20Tennessee~400K0.57×
21West Virginia~80K0.53×
22Maryland~300K0.52×
23Louisiana~200K0.52×
24Montana~50K0.52×
25South Dakota~40K0.52×
26Georgia~500K0.50×
27Nevada~100K0.49×
28Kansas~100K0.49×
29Ohio~500K0.48×
30Arizona~300K0.48×
31Arkansas~100K0.48×
32New Jersey~400K0.47×
33North Dakota~30K0.46×
34Alaska~30K0.46×
35Kentucky~200K0.44×
36Nebraska~80K0.44×
37Texas~900K0.43×
38Michigan~400K0.42×
39Alabama~200K0.42×
40Missouri~200K0.41×
41Washington~300K0.40×
42Idaho~60K0.40×
43Utah~100K0.39×
44Illinois~400K0.38×
45Indiana~200K0.38×
46Oklahoma~100K0.38×
47Wisconsin~200K0.37×
48Minnesota~200K0.36×
49California~1M0.34×
50Oregon~100K0.33×
Fig. 06

Affinity by region

Affinity by region — New England Patriots, United States
0.33×1.00×6.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the New England Patriots audience vs. the country average
#·InterestCategoryAffinity×
01John RatzenbergerMovies & TV7.73×
02Gateway PunditNews3.13×
03NBA playoffsSports2.21×
04NBA TVSports2.18×
05NBA FinalsSports2.12×
06Millie Bobby BrownMovies & TV1.97×
07Buffalo BillsSports1.88×
08Dog walkingPets & Animals1.83×
09WNBASports1.79×
10Lace wigBeauty & Wellness1.78×
11Melania TrumpPolitics & Society1.69×
12Nordstrom RackFashion & Accessoires1.59×
13Lindsey GrahamPolitics & Society1.58×
14Team sportSports1.57×
15Strength trainingSports1.56×
16Outdoor enthusiastSports1.56×
17Macy'sShopping1.55×
18Self careHealth1.53×
19Health & wellnessHealth1.51×
20College footballSports1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the New England Patriots audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the New England Patriots audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.24×
IndividualismJOY0.99×
Community OrientationOPEN0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the New England Patriots audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.39×
Risk AppetiteTHRILL0.44×
Social Media UsageJOY0.48×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in New England Patriots over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/new-england-patriots-16336” · Methodology