Super Bowl Audience in Germany
Super Bowl has an estimated audience of 2,080,667 people in Germany. 35.9% are female, 64.1% are male, average age 30.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bill Belichick, Food and drink, Sports and outdoors, Music, Live events.
The average Super Bowl fan in Germany is 30.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bill Belichick, Food and drink, Sports and outdoors, with strongest over-indexing on Bill Belichick (33.06× the country average). Demographically, the Super Bowl audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: American football
Demographics of Super Bowl fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 30.5 |
| Estimated audience size | 2,080,667 |
Audience persona
The typical Super Bowl fan in Germany is more male, around 30.5 years old, with strong Travelling tendencies and a notable affinity for Bill Belichick.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 540,803 | 1.26× |
| Bayern | 381,759 | 1.21× |
| Baden-Württemberg | 301,420 | 1.12× |
| Niedersachsen | 204,561 | 1.07× |
| Hessen | 186,397 | 1.24× |
| Rheinland-Pfalz | 98,897 | 1× |
| Berlin | 91,678 | 1.04× |
| Sachsen | 87,110 | 0.9× |
| Schleswig-Holstein | 69,442 | 0.98× |
| Hamburg | 57,573 | 1.3× |
| Brandenburg | 51,476 | 0.84× |
| Thüringen | 39,987 | 0.8× |
| Sachsen-Anhalt | 37,060 | 0.73× |
| Mecklenburg-Vorpommern | 27,250 | 0.73× |
| Saarland | 21,767 | 0.9× |
| Bremen | 14,633 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bill Belichick | 33.06× | Sports |
| Food and drink | 1.87× | Food & Beverages |
| Sports and outdoors | 1.77× | Sports |
| Music | 1.77× | Business & Career |
| Live events | 2.01× | Music & Radio |
| Shopping | 1.79× | Shopping |
| Food | 1.78× | Food & Beverages |
| Reading | 1.79× | Literature |
| Outdoor recreation | 1.79× | Sports |
| Dallas (1978 TV series) | 10.46× | Movies & TV |
| Germany | 1.67× | Travel & Leisure |
| Clothing | 1.75× | Fashion & Accessoires |
| Design | 1.78× | Home & Garden |
| Business | 1.88× | Business & Career |
| Online shopping | 1.77× | Shopping |
| Beauty | 1.75× | Beauty & Wellness |
| Fitness and wellness | 1.89× | Sports |
| Family and relationships | 1.69× | Kids & Family |
| Adventure | 2.29× | Travel & Leisure |
| IHF World Women's Handball Championship | 6.36× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.37 |
| Risk Appetite | THRILL | 1.34 |
| Patriotism | CONSERVATISM | 1.26 |
| Indulgence | JOY | 1.17 |
| Urban Lifestyle | OPEN | 1.16 |
| Social Media Usage | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.7% |
| Canada | 3.9% |
| Germany | 3.5% |
See Super Bowl audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
- New England Patriots (670,070)
Frequently asked questions
How many fans does Super Bowl have in Germany?
Super Bowl has an estimated audience of 2,080,667 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Super Bowl fans?
35.9% of Super Bowl fans are female, 64.1% are male, with an average age of 30.5 years.
Which brands do Super Bowl fans like most?
Super Bowl fans show strongest brand affinity for Bill Belichick (33.06×), Food and drink (1.87×), and Sports and outdoors (1.77×) over the country average.
Where do Super Bowl fans live in Germany?
Super Bowl fans in Germany are most concentrated in Nordrhein-Westfalen (reach 540,803), Bayern (reach 381,759), and Baden-Württemberg (reach 301,420). These three regions account for the largest share of the active audience.
What other brands do Super Bowl fans also like?
Beyond Super Bowl itself, the audience over-indexes on Food and drink (1.87×), Sports and outdoors (1.77×), Music (1.77×), and Live events (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Super Bowl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.