Super Bowl Audience in Germany
A data profile of the people who buy, follow and care about Super Bowl in Germany — modelled from more than twelve digital signal sources. Super Bowl has an estimated audience of 1,967,878 people in Germany.
The average Super Bowl fan in Germany is 30.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Food and drink, Bill Belichick, Sports and outdoors, with strongest over-indexing on Food and drink (1.87× the country average).
Demographically, the Super Bowl audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Super Bowl fan in Germany is more male, around 30.5 years old, with strong Mindfulness tendencies and a notable affinity for Food and drink.
At a glance
The key figures that characterise the Super Bowl profile in Germany.
Search interest · 12-month trend
Demographics of Super Bowl fans
35.9% are female, 64.1% are male, average age 30.5.
Gender split
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 30.5 |
| Estimated audience size | 1,967,878 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 21% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Super Bowl audience comes from Germany.
| Country | Share |
|---|---|
| United States | 61.5% |
| Canada | 4.0% |
| Germany | 3.3% |
Geography
Where the Super Bowl audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~400K | 1.26× | |
| 02 | Nordrhein-Westfalen | ~500K | 1.25× | |
| 03 | Hamburg | ~50K | 1.21× | |
| 04 | Hessen | ~200K | 1.15× | |
| 05 | Baden-Württemberg | ~300K | 1.10× | |
| 06 | Berlin | ~90K | 1.07× | |
| 07 | Niedersachsen | ~200K | 1.06× | |
| 08 | Rheinland-Pfalz | ~100K | 1.00× | |
| 09 | Schleswig-Holstein | ~70K | 0.99× | |
| 10 | Bremen | ~20K | 0.96× | |
| 11 | Saarland | ~20K | 0.94× | |
| 12 | Sachsen | ~90K | 0.90× | |
| 13 | Brandenburg | ~50K | 0.85× | |
| 14 | Thüringen | ~40K | 0.81× | |
| 15 | Mecklenburg-Vorpommern | ~30K | 0.76× | |
| 16 | Sachsen-Anhalt | ~40K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Super Bowl audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bill Belichick | Sports | 33.06× | ||
| 02 | Dallas (1978 TV series) | Movies & TV | 10.46× | ||
| 03 | IHF World Women's Handball Championship | Sports | 6.36× | ||
| 04 | Adventure | Travel & Leisure | 2.29× | ||
| 05 | Live events | Music & Radio | 2.01× | ||
| 06 | Fitness and wellness | Sports | 1.89× | ||
| 07 | Business | Business & Career | 1.88× | ||
| 08 | Food and drink | Food & Beverages | 1.87× | ||
| 09 | Shopping | Shopping | 1.79× | ||
| 10 | Reading | Literature | 1.79× | ||
| 11 | Outdoor recreation | Sports | 1.79× | ||
| 12 | Food | Food & Beverages | 1.78× | ||
| 13 | Design | Home & Garden | 1.78× | ||
| 14 | Sports and outdoors | Sports | 1.77× | ||
| 15 | Music | Business & Career | 1.77× | ||
| 16 | Online shopping | Shopping | 1.77× | ||
| 17 | Clothing | Fashion & Accessoires | 1.75× | ||
| 18 | Beauty | Beauty & Wellness | 1.75× | ||
| 19 | Family and relationships | Kids & Family | 1.69× | ||
| 20 | Germany | Travel & Leisure | 1.67× |
Personality of the Super Bowl audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.47× | |
| Urban Lifestyle | OPEN | 1.42× | |
| Indulgence | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.45× | |
| Quality Awareness | PREMIUM | 0.45× | |
| DIY Mentality | THRILL | 0.53× |
Frequently asked questions
How many fans does Super Bowl have in Germany?
Super Bowl has an estimated audience of 1,967,878 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Super Bowl fans?
35.9% of Super Bowl fans are female, 64.1% are male, with an average age of 30.5 years.
Which brands do Super Bowl fans like most?
Super Bowl fans show strongest brand affinity for Food and drink (1.87×), Bill Belichick (33.06×), and Sports and outdoors (1.77×) over the country average.
Where do Super Bowl fans live in Germany?
Super Bowl fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Super Bowl fans also like?
Beyond Super Bowl itself, the audience over-indexes on Bill Belichick (33.06×), Sports and outdoors (1.77×), Music (1.77×), and Live events (2.01×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More American football audiences in Germany
- NFL (7,249,278)
- O. J. Simpson (1,216,036)
- Travis Kelce (1,130,481)
- Jaden Smith (748,563)
- New England Patriots (677,630)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Super Bowl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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