Dallas (1978 TV series) Audience in Germany

Dallas (1978 TV series) has an estimated audience of 901,361 people in Germany. 58.2% are female, 41.8% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: American Airlines, Delta Air Lines, Dallas Mavericks, Knight Rider (1982 TV series), Miami Heat.

The average Dallas (1978 TV series) fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include American Airlines, Delta Air Lines, Dallas Mavericks, with strongest over-indexing on American Airlines (150.77× the country average). Demographically, the Dallas (1978 TV series) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Travelling, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Dallas (1978 TV series) fans

Demographic split for Dallas (1978 TV series) audience in Germany
MetricValue
Female58.2%
Male41.8%
Average age41.1
Estimated audience size901,361

Audience persona

The typical Dallas (1978 TV series) fan in Germany is more female, around 41.1 years old, with strong Travelling tendencies and a notable affinity for American Airlines.

Top regions in Germany

Top regions ranked by reach for Dallas (1978 TV series) in Germany
RegionReachAffinity
Nordrhein-Westfalen226,8031.15×
Bayern155,5371.07×
Baden-Württemberg121,8310.99×
Niedersachsen98,0051.12×
Hessen83,8831.22×
Rheinland-Pfalz46,3451.03×
Berlin40,7621.01×
Sachsen37,8900.86×
Schleswig-Holstein31,8010.98×
Brandenburg25,3110.91×
Sachsen-Anhalt24,3061.04×
Thüringen22,2170.97×
Hamburg20,468
Mecklenburg-Vorpommern13,7200.8×
Saarland9,4280.85×
Bremen7,713

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dallas (1978 TV series) audience
BrandAffinityCategory
American Airlines150.77×Travel & Leisure
Delta Air Lines187.5×Travel & Leisure
Dallas Mavericks74×Sports
Knight Rider (1982 TV series)86×Movies & TV
Miami Heat49×Sports
Easy Rider77.89×Movies & TV
Demi Lovato33.08×Music & Radio
The Transporter77.59×Movies & TV
MacGyver40.12×Movies & TV
Super Bowl15.54×Sports
Google Flights9.31×Travel & Leisure
David Hasselhoff20×Movies & TV
Charlie's Angels45.91×Movies & TV
Scandal (TV series)18.69×Movies & TV
Pontiac62.71×Cars & Mobility
The Beach (film)20×Movies & TV
Jeff Goldblum20×Movies & TV
Fantasy Flight Games39.55×Games
NFL5.29×Sports
Hawaii Five-O20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dallas (1978 TV series) audience
TraitClusterScore
TravellingTHRILL1.78
Early Adopter MentalityPOWER1.51
ExtroversionTHRILL1.33
MindfulnessBALANCE1.27
PatriotismCONSERVATISM1.24
Urban LifestyleOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Dallas (1978 TV series)
CountryShare
United States43.8%
Germany6.7%
China3.1%

See Dallas (1978 TV series) audiences in other countries

More TV series audiences in Germany

Frequently asked questions

How many fans does Dallas (1978 TV series) have in Germany?

Dallas (1978 TV series) has an estimated audience of 901,361 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Dallas (1978 TV series) fans?

58.2% of Dallas (1978 TV series) fans are female, 41.8% are male, with an average age of 41.1 years.

Which brands do Dallas (1978 TV series) fans like most?

Dallas (1978 TV series) fans show strongest brand affinity for American Airlines (150.77×), Delta Air Lines (187.5×), and Dallas Mavericks (74×) over the country average.

Where do Dallas (1978 TV series) fans live in Germany?

Dallas (1978 TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 226,803), Bayern (reach 155,537), and Baden-Württemberg (reach 121,831). These three regions account for the largest share of the active audience.

What other brands do Dallas (1978 TV series) fans also like?

Beyond Dallas (1978 TV series) itself, the audience over-indexes on Delta Air Lines (187.5×), Dallas Mavericks (74×), Knight Rider (1982 TV series) (86×), and Miami Heat (49×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dallas (1978 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.