Demi Lovato Audience in Germany
Demi Lovato has an estimated audience of 600,091 people in Germany. 55.3% are female, 44.7% are male, average age 32.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dallas (1978 TV series), TikTok, Euphoria, YouTube Music, Picture book.
The average Demi Lovato fan in Germany is 32.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dallas (1978 TV series), TikTok, Euphoria, with strongest over-indexing on Dallas (1978 TV series) (45.25× the country average). Demographically, the Demi Lovato audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Demi Lovato fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 32.4 |
| Estimated audience size | 600,091 |
Audience persona
The typical Demi Lovato fan in Germany is more female, around 32.4 years old, with strong Sustainability tendencies and a notable affinity for Dallas (1978 TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,903 | 1.17× |
| Bayern | 103,243 | 1.07× |
| Baden-Württemberg | 88,102 | 1.08× |
| Niedersachsen | 60,904 | 1.05× |
| Hessen | 50,874 | 1.11× |
| Berlin | 30,275 | 1.13× |
| Rheinland-Pfalz | 30,006 | 1× |
| Sachsen | 27,469 | 0.93× |
| Schleswig-Holstein | 20,613 | 0.96× |
| Brandenburg | 16,351 | 0.88× |
| Hamburg | 15,502 | 1.14× |
| Sachsen-Anhalt | 13,743 | 0.88× |
| Thüringen | 12,581 | 0.82× |
| Mecklenburg-Vorpommern | 9,434 | 0.82× |
| Saarland | 6,579 | 0.89× |
| Bremen | 5,457 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dallas (1978 TV series) | 45.25× | Movies & TV |
| TikTok | 5.83× | Internet & Social Media |
| Euphoria | 5.39× | Movies & TV |
| YouTube Music | 9.23× | Internet & Social Media |
| Picture book | 8.83× | Literature |
| JoJo Siwa | 23.91× | Movies & TV |
| La La Land (film) | 20.09× | Movies & TV |
| Grace Jones | 21.82× | Music & Radio |
| Emily Blunt | 10.65× | Movies & TV |
| EA Sports FC | 6.66× | Games |
| Discord | 8.51× | Internet & Social Media |
| Fame (1980 film) | 40.26× | Movies & TV |
| Harry Potter | 2.35× | Movies & TV |
| Commodores | 36.33× | Music & Radio |
| Miley Cyrus | 7.93× | Music & Radio |
| Movies | 2.12× | Movies & TV |
| Shopping | 2× | Shopping |
| Zendaya | 9× | Movies & TV |
| Taylor Swift | 4.89× | Music & Radio |
| Sports | 1.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.62 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Creativity | OPEN | 1.38 |
| Price Sensitivity | PREMIUM | 1.36 |
| Urban Lifestyle | OPEN | 1.34 |
| Social Media Usage | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.4% |
| Brazil | 7.5% |
| United Kingdom | 5.2% |
See Demi Lovato audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Demi Lovato have in Germany?
Demi Lovato has an estimated audience of 600,091 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Demi Lovato fans?
55.3% of Demi Lovato fans are female, 44.7% are male, with an average age of 32.4 years.
Which brands do Demi Lovato fans like most?
Demi Lovato fans show strongest brand affinity for Dallas (1978 TV series) (45.25×), TikTok (5.83×), and Euphoria (5.39×) over the country average.
Where do Demi Lovato fans live in Germany?
Demi Lovato fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,903), Bayern (reach 103,243), and Baden-Württemberg (reach 88,102). These three regions account for the largest share of the active audience.
What other brands do Demi Lovato fans also like?
Beyond Demi Lovato itself, the audience over-indexes on TikTok (5.83×), Euphoria (5.39×), YouTube Music (9.23×), and Picture book (8.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Demi Lovato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.