Rascasse Audience Intelligence

Demi Lovato Audience in Germany

A data profile of the people who buy, follow and care about Demi Lovato in Germany — modelled from more than twelve digital signal sources. Demi Lovato has an estimated audience of 682,012 people in Germany.

#76among Pop in Germany#1533among Person in Germany#982in Music & Radio

The average Demi Lovato fan in Germany is 32.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dallas (1978 TV series), TikTok, YouTube Music, with strongest over-indexing on Dallas (1978 TV series) (45.25× the country average).

Demographically, the Demi Lovato audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Demi Lovato fan in Germany is more female, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Dallas (1978 TV series).

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Demi Lovato profile in Germany.

Audience size
682K
in Germany
Gender
55.3%♀
44.7% male
Age
32.4
average years
Country rank
#9037
Person in Germany
Fig. 01

Search interest · 12-month trend

+67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Demi Lovato fans

55.3% are female, 44.7% are male, average age 32.4.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Demi Lovato audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age32.4
Estimated audience size682,012
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Demi Lovato audience in Germany
Age bracketShare%
16-1938%
20-2922%
30-3917%
40-4913%
50+9%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Demi Lovato audience comes from Germany.

Worldwide audience distribution share by country for Demi Lovato
CountryShare
United States40.4%
Brazil7.2%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Demi Lovato audience in Germany is strongest.

Fig. 05

Top regions by affinity

Demi Lovato fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.14×
02Berlin~30K1.13×
03Hamburg~20K1.12×
04Hessen~50K1.08×
05Bremen~5K1.07×
06Baden-Württemberg~90K1.04×
07Niedersachsen~60K1.04×
08Bayern~100K1.03×
09Schleswig-Holstein~20K1.00×
10Rheinland-Pfalz~30K0.99×
11Sachsen~30K0.95×
12Saarland~7K0.93×
13Brandenburg~20K0.90×
14Sachsen-Anhalt~10K0.89×
15Thüringen~10K0.86×
16Mecklenburg-Vorpommern~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Demi Lovato, Germany
0.85×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Demi Lovato audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Demi Lovato audience
#·InterestCategoryAffinity×
01Dallas (1978 TV series)Movies & TV45.25×
02Fame (1980 film)Movies & TV40.26×
03CommodoresMusic & Radio36.33×
04The BoxMusic & Radio27.73×
05JoJo SiwaMovies & TV23.91×
06Grace JonesMusic & Radio21.82×
07La La Land (film)Movies & TV20.09×
08Emily BluntMovies & TV10.65×
09YouTube MusicInternet & Social Media9.23×
10ZendayaMovies & TV9.00×
11Picture bookLiterature8.83×
12DiscordInternet & Social Media8.51×
13Miley CyrusMusic & Radio7.93×
14EA Sports FCGames6.66×
15TikTokInternet & Social Media5.83×
16Taylor SwiftMusic & Radio4.89×
17Harry PotterMovies & TV2.35×
18MoviesMovies & TV2.12×
19ShoppingShopping2.00×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Demi Lovato audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Demi Lovato audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.01×
MindfulnessBALANCE1.83×
IndividualismJOY1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Demi Lovato audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Need for SecurityCONSERVATISM0.71×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Demi Lovato have in Germany?

Demi Lovato has an estimated audience of 682,012 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Demi Lovato fans?

55.3% of Demi Lovato fans are female, 44.7% are male, with an average age of 32.4 years.

03

Which brands do Demi Lovato fans like most?

Demi Lovato fans show strongest brand affinity for Dallas (1978 TV series) (45.25×), TikTok (5.83×), and YouTube Music (9.23×) over the country average.

04

Where do Demi Lovato fans live in Germany?

Demi Lovato fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Demi Lovato fans also like?

Beyond Demi Lovato itself, the audience over-indexes on TikTok (5.83×), YouTube Music (9.23×), Picture book (8.83×), and Emily Blunt (10.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Demi Lovato audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Demi Lovato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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