A data profile of the people who buy, follow and care about Demi Lovato in Italy — modelled from more than twelve digital signal sources. Demi Lovato has an estimated audience of 383,006 people in Italy.
The average Demi Lovato fan in Italy is 33.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Dallas (1978 TV series), Take-out, Jacob Elordi, with strongest over-indexing on Dallas (1978 TV series) (31.19× the country average).
Demographically, the Demi Lovato audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Demi Lovato fan in Italy is more female, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for Dallas (1978 TV series).
The key figures that characterise the Demi Lovato profile in Italy.
59.5% are female, 40.5% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 33.7 |
| Estimated audience size | 383,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Demi Lovato audience comes from Italy.
| Country | Share |
|---|---|
| United States | 40.4% |
| Brazil | 7.2% |
| United Kingdom | 5.1% |
Where the Demi Lovato audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~100K | 1.42× | |
| 02 | Emilia-Romagna | ~40K | 1.33× | |
| 03 | Veneto | ~40K | 1.25× | |
| 04 | Lazio | ~60K | 1.22× | |
| 05 | Piedmont | ~30K | 1.13× | |
| 06 | Marche | ~10K | 1.13× | |
| 07 | Friuli-Venezia Giulia | ~8K | 1.13× | |
| 08 | Tuscany | ~30K | 1.05× | |
| 09 | Campania | ~40K | 1.04× | |
| 10 | Liguria | ~10K | 1.01× | |
| 11 | Trentino-Alto Adige/Südtirol | ~7K | 1.01× | |
| 12 | Sicilia | ~30K | 1.00× | |
| 13 | Sardinia | ~10K | 1.00× | |
| 14 | Puglia | ~30K | 0.99× | |
| 15 | Abruzzo | ~8K | 0.98× | |
| 16 | Umbria | ~6K | 0.89× | |
| 17 | Aosta Valley | <1K | 0.88× | |
| 18 | Calabria | ~10K | 0.84× | |
| 19 | Molise | ~2K | 0.84× | |
| 20 | Basilicata | ~3K | 0.80× |
The strongest cross-interests of the Demi Lovato audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dallas (1978 TV series) | Movies & TV | 31.19× | ||
| 02 | 7-Eleven | Shopping | 24.40× | ||
| 03 | La La Land (film) | Movies & TV | 12.57× | ||
| 04 | Sabrina Carpenter | Music & Radio | 7.21× | ||
| 05 | Jacob Elordi | Movies & TV | 4.92× | ||
| 06 | Mexico | Travel & Leisure | 4.11× | ||
| 07 | Take-out | Food & Beverages | 3.32× | ||
| 08 | Bookselling | Literature | 3.03× | ||
| 09 | Uomini e Donne | Movies & TV | 3.01× | ||
| 10 | United States | Travel & Leisure | 2.64× | ||
| 11 | Men's clothing | Fashion & Accessoires | 2.41× | ||
| 12 | Harry Potter | Movies & TV | 2.34× | ||
| 13 | Europe | Travel & Leisure | 2.10× | ||
| 14 | Sicily | Travel & Leisure | 2.08× | ||
| 15 | Comedy movies | Movies & TV | 1.96× | ||
| 16 | Italian language | Politics & Society | 1.85× | ||
| 17 | Arts and music | Arts & Culture | 1.68× | ||
| 18 | Pets | Pets & Animals | 1.65× | ||
| 19 | YT | Music & Radio | 1.63× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.61× | |
| Tradition | CONSERVATISM | 1.55× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.87× | |
| Quality Awareness | PREMIUM | 0.94× | |
| Need for Security | CONSERVATISM | 1.01× |
Demi Lovato has an estimated audience of 383,006 people in Italy, concentrated in Lombardy and Lazio.
59.5% of Demi Lovato fans are female, 40.5% are male, with an average age of 33.7 years.
Demi Lovato fans show strongest brand affinity for Dallas (1978 TV series) (31.19×), Take-out (3.32×), and Jacob Elordi (4.92×) over the country average.
Demi Lovato fans in Italy are most concentrated in Lombardy (reach ~100K), Lazio (reach ~60K), and Campania (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Demi Lovato itself, the audience over-indexes on Take-out (3.32×), Jacob Elordi (4.92×), Arts and music (1.68×), and 7-Eleven (24.4×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Demi Lovato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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