Demi Lovato Audience in United States

Demi Lovato logo

Demi Lovato has an estimated audience of 5,910,332 people in United States. 64.1% are female, 35.9% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: 7-Eleven, United Airlines, Cooper Flagg, Dallas Mavericks, Miami Heat.

The average Demi Lovato fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 7-Eleven, United Airlines, Cooper Flagg, with strongest over-indexing on 7-Eleven (5× the country average). Demographically, the Demi Lovato audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Demi Lovato fans

Demographic split for Demi Lovato audience in United States
MetricValue
Female64.1%
Male35.9%
Average age32.8
Estimated audience size5,910,332

Audience persona

The typical Demi Lovato fan in United States is more female, around 32.8 years old, with strong Extroversion tendencies and a notable affinity for 7-Eleven.

Top regions in United States

Top regions ranked by reach for Demi Lovato in United States
RegionReachAffinity
California757,6751.17×
Texas630,9171.24×
Florida427,1721.07×
New York364,7841.1×
Pennsylvania214,6871.08×
Illinois214,3981.09×
North Carolina197,6581.11×
Ohio194,1671.07×
Georgia193,3771.06×
New Jersey168,8071.12×
Michigan160,2831.04×
Virginia144,7431.01×
Arizona127,0441.05×
Washington126,1331.06×
Tennessee125,5441.06×
Massachusetts120,5811.04×
Indiana115,9621.07×
Maryland103,6431.02×
Missouri101,0591.06×
Colorado91,5350.98×
Wisconsin86,8140.98×
Minnesota82,8500.98×
South Carolina80,4480.9×
Kentucky77,7441.05×
Alabama76,4780.93×
Louisiana75,3910.99×
Oklahoma70,5451.07×
Oregon67,1450.99×
Connecticut65,3941.1×
Utah59,8911.13×
Nevada59,2151.04×
Arkansas47,7140.98×
Mississippi46,3080.95×
Kansas45,9530.99×
Iowa45,6150.94×
New Mexico38,5301.3×
Idaho28,8550.97×
Nebraska28,0280.95×
West Virginia25,6610.93×
Hawaii24,4850.96×
New Hampshire21,5750.93×
Rhode Island18,5000.98×
Maine18,2390.86×
Washington, District of Columbia14,7280.83×
Montana14,0470.86×
Delaware13,9310.85×
Alaska10,9920.87×
North Dakota10,8290.89×
South Dakota10,7470.79×
Vermont7,7050.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Demi Lovato audience
BrandAffinityCategory
7-Eleven5×Shopping
United Airlines4.36×Travel & Leisure
Cooper Flagg4.37×Sports
Dallas Mavericks4.78×Sports
Miami Heat3.59×Sports
Portland Trail Blazers4.64×Sports
American Airlines2.01×Travel & Leisure
Super Bowl2.45×Sports
Major League Soccer3.11×Sports
Telemundo3.4×Movies & TV
Dallas (1978 TV series)5.36×Movies & TV
Barbie2.43×Movies & TV
Mexico1.73×Travel & Leisure
Brittany Snow3.66×Movies & TV
Sabrina Carpenter2.41×Music & Radio
San Antonio2.94×Travel & Leisure
Zara Larsson5.77×Music & Radio
Six Flags Over Texas5.17×Travel & Leisure
Music of Nigeria4.56×Music & Radio
Batman1.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Demi Lovato audience
TraitClusterScore
ExtroversionTHRILL1.55
MindfulnessBALANCE1.15
Social Media UsageJOY1.1
LGBTQ+ IdentityOPEN1.07
Community OrientationOPEN1.06
IndulgenceJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Demi Lovato
CountryShare
United States40.4%
Brazil7.5%
United Kingdom5.2%

See Demi Lovato audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Demi Lovato have in United States?

Demi Lovato has an estimated audience of 5,910,332 people in United States, concentrated in California and Texas.

What is the gender split and age of Demi Lovato fans?

64.1% of Demi Lovato fans are female, 35.9% are male, with an average age of 32.8 years.

Which brands do Demi Lovato fans like most?

Demi Lovato fans show strongest brand affinity for 7-Eleven (5×), United Airlines (4.36×), and Cooper Flagg (4.37×) over the country average.

Where do Demi Lovato fans live in United States?

Demi Lovato fans in United States are most concentrated in California (reach 757,675), Texas (reach 630,917), and Florida (reach 427,172). These three regions account for the largest share of the active audience.

What other brands do Demi Lovato fans also like?

Beyond Demi Lovato itself, the audience over-indexes on United Airlines (4.36×), Cooper Flagg (4.37×), Dallas Mavericks (4.78×), and Miami Heat (3.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Demi Lovato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.