Rascasse Audience Intelligence

Demi Lovato Audience in United States

A data profile of the people who buy, follow and care about Demi Lovato in United States — modelled from more than twelve digital signal sources. Demi Lovato has an estimated audience of 5,954,545 people in United States.

#23among Pop in United States#525among Person in United States#473in Music & Radio

The average Demi Lovato fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 7-Eleven, United Airlines, Dallas Mavericks, with strongest over-indexing on 7-Eleven (5× the country average).

Demographically, the Demi Lovato audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Family Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Demi Lovato fan in United States is more female, around 32.8 years old, with strong Family Orientation tendencies and a notable affinity for 7-Eleven.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Demi Lovato profile in United States.

Audience size
6M
in United States
Gender
64.1%♀
35.9% male
Age
32.8
average years
Country rank
#5740
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Demi Lovato fans

64.1% are female, 35.9% are male, average age 32.8.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Demi Lovato audience in United States
MetricValue
Female64.1%
Male35.9%
Average age32.8
Estimated audience size5,954,545
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Demi Lovato audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3916%
40-4913%
50+11%
Fig. 04

Worldwide distribution

40.4%

of the worldwide Demi Lovato audience comes from United States.

Worldwide audience distribution share by country for Demi Lovato
CountryShare
United States40.4%
Brazil7.2%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Demi Lovato audience in United States is strongest.

Fig. 05

Top regions by affinity

Demi Lovato fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~40K1.31×
02Texas~600K1.17×
03Connecticut~70K1.15×
04New Jersey~200K1.14×
05California~700K1.12×
06Utah~60K1.11×
07Massachusetts~100K1.10×
08Pennsylvania~200K1.09×
09Illinois~200K1.09×
10New York~400K1.08×
11Arizona~100K1.07×
12Ohio~200K1.06×
13Tennessee~100K1.06×
14Washington~100K1.05×
15Oklahoma~70K1.05×
16Nevada~60K1.05×
17Rhode Island~20K1.05×
18Minnesota~90K1.04×
19Indiana~100K1.03×
20Maryland~100K1.03×
21Kentucky~80K1.03×
22North Carolina~200K1.02×
23Michigan~200K1.02×
24Florida~400K1.01×
25Missouri~100K1.01×
26Mississippi~50K1.01×
27Georgia~200K1.00×
28Virginia~100K0.99×
29New Hampshire~20K0.99×
30Colorado~90K0.97×
31Louisiana~70K0.97×
32Oregon~70K0.97×
33Idaho~30K0.97×
34Arkansas~50K0.96×
35Kansas~40K0.96×
36Wisconsin~80K0.95×
37Hawaii~20K0.95×
38North Dakota~10K0.95×
39Nebraska~30K0.94×
40West Virginia~30K0.94×
41Iowa~50K0.93×
42Delaware~20K0.92×
43South Carolina~80K0.90×
44Alabama~70K0.90×
45Washington, District of Columbia~20K0.89×
46Maine~20K0.88×
47South Dakota~10K0.88×
48Alaska~10K0.88×
49Montana~10K0.86×
50Vermont~8K0.81×
Fig. 06

Affinity by region

Affinity by region — Demi Lovato, United States
0.81×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Demi Lovato audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Demi Lovato audience
#·InterestCategoryAffinity×
01Zara LarssonMusic & Radio5.77×
02Texas Christian UniversityBusiness & Career5.40×
03Dallas (1978 TV series)Movies & TV5.36×
04Six Flags Over TexasTravel & Leisure5.17×
057-ElevenShopping5.00×
06Dallas MavericksSports4.78×
07Portland Trail BlazersSports4.64×
08Music of NigeriaMusic & Radio4.56×
09Cooper FlaggSports4.37×
10United AirlinesTravel & Leisure4.36×
11Brittany SnowMovies & TV3.66×
12Miami HeatSports3.59×
13TelemundoMovies & TV3.40×
14Fort Worth, TexasTravel & Leisure3.27×
15Major League SoccerSports3.11×
16San AntonioTravel & Leisure2.94×
17Super BowlSports2.45×
18BarbieMovies & TV2.43×
19American AirlinesTravel & Leisure2.01×
20MexicoTravel & Leisure1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Demi Lovato audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Demi Lovato audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.11×
Pet OwnershipJOY1.09×
Social Media UsageJOY1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Demi Lovato audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
TravellingTHRILL0.85×
SustainabilityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Demi Lovato have in United States?

Demi Lovato has an estimated audience of 5,954,545 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Demi Lovato fans?

64.1% of Demi Lovato fans are female, 35.9% are male, with an average age of 32.8 years.

03

Which brands do Demi Lovato fans like most?

Demi Lovato fans show strongest brand affinity for 7-Eleven (5×), United Airlines (4.36×), and Dallas Mavericks (4.78×) over the country average.

04

Where do Demi Lovato fans live in United States?

Demi Lovato fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Demi Lovato fans also like?

Beyond Demi Lovato itself, the audience over-indexes on United Airlines (4.36×), Dallas Mavericks (4.78×), Cooper Flagg (4.37×), and Portland Trail Blazers (4.64×) compared to the United States average.

Appendix

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See Demi Lovato audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Demi Lovato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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