Miley Cyrus Audience in Germany
Miley Cyrus has an estimated audience of 2,390,892 people in Germany. 53.8% are female, 46.2% are male, average age 28.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sabrina Carpenter, TikTok, Euphoria, MØ, Hailee Steinfeld.
The average Miley Cyrus fan in Germany is 28.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sabrina Carpenter, TikTok, Euphoria, with strongest over-indexing on Sabrina Carpenter (19.8× the country average). Demographically, the Miley Cyrus audience skews balanced with an average age of 28.4, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Miley Cyrus fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 28.4 |
| Estimated audience size | 2,390,892 |
Audience persona
The typical Miley Cyrus fan in Germany is balanced, around 28.4 years old, with strong Sustainability tendencies and a notable affinity for Sabrina Carpenter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 556,301 | 1.06× |
| Bayern | 401,955 | 1.05× |
| Baden-Württemberg | 323,446 | 0.99× |
| Niedersachsen | 237,615 | 1.02× |
| Hessen | 188,096 | 1.03× |
| Sachsen | 123,316 | 1.05× |
| Rheinland-Pfalz | 118,203 | 0.99× |
| Berlin | 117,612 | 1.1× |
| Schleswig-Holstein | 89,612 | 1.04× |
| Brandenburg | 75,686 | 1.02× |
| Sachsen-Anhalt | 59,387 | 0.96× |
| Hamburg | 57,745 | 1.07× |
| Thüringen | 57,518 | 0.94× |
| Mecklenburg-Vorpommern | 41,840 | 0.92× |
| Saarland | 25,605 | 0.87× |
| Bremen | 18,039 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sabrina Carpenter | 19.8× | Music & Radio |
| TikTok | 3.39× | Internet & Social Media |
| Euphoria | 4.2× | Movies & TV |
| MØ | 19.75× | Music & Radio |
| Hailee Steinfeld | 17.42× | Movies & TV |
| Picture book | 6.79× | Literature |
| Scooby-Doo | 7.57× | Movies & TV |
| Harry Potter | 2.59× | Movies & TV |
| Zara Larsson | 14.69× | Music & Radio |
| YouTube Music | 6.02× | Internet & Social Media |
| Taylor Swift | 5.13× | Music & Radio |
| Katy Perry | 7.74× | Music & Radio |
| Billie Eilish | 7.03× | Music & Radio |
| Charli XCX | 14.24× | Music & Radio |
| Lily Allen | 15.01× | Music & Radio |
| Food and drink | 1.55× | Food & Beverages |
| Meghan Trainor | 15.09× | Music & Radio |
| Consumer electronics | 1.64× | Technology & Electronics |
| Descendants (2015 film) | 17.48× | Movies & TV |
| Online shopping | 1.65× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.65 |
| Price Sensitivity | PREMIUM | 1.47 |
| Urban Lifestyle | OPEN | 1.34 |
| Extroversion | THRILL | 1.34 |
| Creativity | OPEN | 1.28 |
| Luxury Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.4% |
| Germany | 7.9% |
| United Kingdom | 6.4% |
See Miley Cyrus audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Miley Cyrus have in Germany?
Miley Cyrus has an estimated audience of 2,390,892 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Miley Cyrus fans?
53.8% of Miley Cyrus fans are female, 46.2% are male, with an average age of 28.4 years.
Which brands do Miley Cyrus fans like most?
Miley Cyrus fans show strongest brand affinity for Sabrina Carpenter (19.8×), TikTok (3.39×), and Euphoria (4.2×) over the country average.
Where do Miley Cyrus fans live in Germany?
Miley Cyrus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 556,301), Bayern (reach 401,955), and Baden-Württemberg (reach 323,446). These three regions account for the largest share of the active audience.
What other brands do Miley Cyrus fans also like?
Beyond Miley Cyrus itself, the audience over-indexes on TikTok (3.39×), Euphoria (4.2×), MØ (19.75×), and Hailee Steinfeld (17.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Miley Cyrus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.