A data profile of the people who buy, follow and care about Miley Cyrus in Brazil — modelled from more than twelve digital signal sources. Miley Cyrus has an estimated audience of 1,746,801 people in Brazil.
The average Miley Cyrus fan in Brazil is 30.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Kristen Stewart, Gringo, Narco, with strongest over-indexing on Kristen Stewart (16.3× the country average).
Demographically, the Miley Cyrus audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Miley Cyrus fan in Brazil is more female, around 30.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kristen Stewart.
The key figures that characterise the Miley Cyrus profile in Brazil.
65.1% are female, 34.9% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 30.8 |
| Estimated audience size | 1,746,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 27% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Miley Cyrus audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 38.2% |
| Germany | 7.5% |
| United Kingdom | 6.4% |
Where the Miley Cyrus audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~50K | 1.56× | |
| 02 | São Paulo | ~600K | 1.23× | |
| 03 | Federal District | ~30K | 1.19× | |
| 04 | Rio de Janeiro | ~200K | 1.18× | |
| 05 | Rio Grande do Sul | ~100K | 1.18× | |
| 06 | Pernambuco | ~90K | 1.07× | |
| 07 | Santa Catarina | ~90K | 1.06× | |
| 08 | Rondônia | ~20K | 1.06× | |
| 09 | Paraná | ~100K | 1.02× | |
| 10 | Mato Grosso do Sul | ~30K | 1.02× | |
| 11 | Minas Gerais | ~200K | 1.01× | |
| 12 | Amapá | ~6K | 1.00× | |
| 13 | Rio Grande do Norte | ~30K | 0.99× | |
| 14 | Sergipe | ~20K | 0.99× | |
| 15 | Espírito Santo | ~40K | 0.98× | |
| 16 | Paraíba | ~30K | 0.96× | |
| 17 | Ceará | ~70K | 0.94× | |
| 18 | Pará | ~50K | 0.94× | |
| 19 | Roraima | ~5K | 0.94× | |
| 20 | Goiás | ~60K | 0.93× | |
| 21 | Alagoas | ~20K | 0.93× | |
| 22 | Piauí | ~20K | 0.91× | |
| 23 | Maranhão | ~40K | 0.86× | |
| 24 | Bahia | ~100K | 0.85× | |
| 25 | Acre | ~5K | 0.82× | |
| 26 | Mato Grosso | ~30K | 0.79× | |
| 27 | Tocantins | ~9K | 0.75× |
The strongest cross-interests of the Miley Cyrus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gringo | Music & Radio | 18.53× | ||
| 02 | Narco | Music & Radio | 18.53× | ||
| 03 | Kristen Stewart | Movies & TV | 16.30× | ||
| 04 | Ellen Page | Movies & TV | 16.13× | ||
| 05 | Cultural diversity | Politics & Society | 14.13× | ||
| 06 | Sam Smith | Music & Radio | 13.24× | ||
| 07 | hannah montana | Movies & TV | 12.19× | ||
| 08 | Elton John | Music & Radio | 10.02× | ||
| 09 | Katy Perry | Music & Radio | 8.89× | ||
| 10 | BANNERS | Music & Radio | 6.69× | ||
| 11 | Dakota Fanning | Movies & TV | 6.51× | ||
| 12 | Lady Gaga | Music & Radio | 5.24× | ||
| 13 | Kitchen utensil | Home & Garden | 4.92× | ||
| 14 | Taylor Swift | Music & Radio | 4.14× | ||
| 15 | Pride | Politics & Society | 3.00× | ||
| 16 | Scooby-Doo | Movies & TV | 2.80× | ||
| 17 | Stranger Things | Movies & TV | 2.22× | ||
| 18 | Sports | Music & Radio | 2.04× | ||
| 19 | Harry Potter | Movies & TV | 1.77× | ||
| 20 | Betano | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.56× | |
| Extroversion | THRILL | 1.52× | |
| Price Sensitivity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.76× | |
| Sports Activity | POWER | 0.80× | |
| Need for Security | CONSERVATISM | 0.80× |
Miley Cyrus has an estimated audience of 1,746,801 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
65.1% of Miley Cyrus fans are female, 34.9% are male, with an average age of 30.8 years.
Miley Cyrus fans show strongest brand affinity for Kristen Stewart (16.3×), Gringo (18.53×), and Narco (18.53×) over the country average.
Miley Cyrus fans in Brazil are most concentrated in São Paulo (reach ~600K), Rio de Janeiro (reach ~200K), and Minas Gerais (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Miley Cyrus itself, the audience over-indexes on Gringo (18.53×), Narco (18.53×), Elton John (10.02×), and Sports (2.04×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Miley Cyrus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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