Zendaya Audience in Germany
Zendaya has an estimated audience of 1,628,214 people in Germany. 69.2% are female, 30.8% are male, average age 26.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Euphoria, Borussia Dortmund, Harry Potter, The Gilded Age, FC Bayern Munich.
The average Zendaya fan in Germany is 26.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Euphoria, Borussia Dortmund, Harry Potter, with strongest over-indexing on Euphoria (7.84× the country average). Demographically, the Zendaya audience skews more female with an average age of 26.6, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Zendaya fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 26.6 |
| Estimated audience size | 1,628,214 |
Audience persona
The typical Zendaya fan in Germany is more female, around 26.6 years old, with strong Quality Awareness tendencies and a notable affinity for Euphoria.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 382,168 | 1.07× |
| Bayern | 296,391 | 1.13× |
| Baden-Württemberg | 244,212 | 1.1× |
| Niedersachsen | 161,941 | 1.02× |
| Hessen | 140,830 | 1.14× |
| Berlin | 94,689 | 1.3× |
| Rheinland-Pfalz | 82,265 | 1.01× |
| Sachsen | 79,231 | 0.99× |
| Schleswig-Holstein | 59,530 | 1.02× |
| Brandenburg | 46,009 | 0.91× |
| Hamburg | 40,949 | 1.11× |
| Thüringen | 36,796 | 0.89× |
| Sachsen-Anhalt | 34,761 | 0.82× |
| Mecklenburg-Vorpommern | 25,280 | 0.81× |
| Saarland | 15,889 | 0.79× |
| Bremen | 12,174 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euphoria | 7.84× | Movies & TV |
| Borussia Dortmund | 2.26× | Sports |
| Harry Potter | 2.42× | Movies & TV |
| The Gilded Age | 5.89× | Movies & TV |
| FC Bayern Munich | 2.1× | Sports |
| Underground hip hop | 4.97× | Music & Radio |
| Sex and the City | 3.55× | Movies & TV |
| Bundesliga | 1.88× | Sports |
| Jacob Elordi | 5.92× | Movies & TV |
| Downton Abbey | 6.1× | Movies & TV |
| FIFA World Cup | 2.01× | Sports |
| Online shopping | 1.63× | Shopping |
| Beauty | 1.63× | Beauty & Wellness |
| Black cat | 3.89× | Pets & Animals |
| TikTok | 1.57× | Internet & Social Media |
| Physical fitness | 1.64× | Sports |
| Berlin | 2.26× | Music & Radio |
| Concerts | 2.29× | Music & Radio |
| Deichmann | 2.06× | Shopping |
| Curly Hair | 4.5× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.06 |
| Sustainability | BALANCE | 1.99 |
| Individualism | JOY | 1.76 |
| Price Sensitivity | PREMIUM | 1.58 |
| Luxury Orientation | PREMIUM | 1.53 |
| LGBTQ+ Identity | OPEN | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 6.2% |
| India | 5.2% |
See Zendaya audiences in other countries
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Frequently asked questions
How many fans does Zendaya have in Germany?
Zendaya has an estimated audience of 1,628,214 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zendaya fans?
69.2% of Zendaya fans are female, 30.8% are male, with an average age of 26.6 years.
Which brands do Zendaya fans like most?
Zendaya fans show strongest brand affinity for Euphoria (7.84×), Borussia Dortmund (2.26×), and Harry Potter (2.42×) over the country average.
Where do Zendaya fans live in Germany?
Zendaya fans in Germany are most concentrated in Nordrhein-Westfalen (reach 382,168), Bayern (reach 296,391), and Baden-Württemberg (reach 244,212). These three regions account for the largest share of the active audience.
What other brands do Zendaya fans also like?
Beyond Zendaya itself, the audience over-indexes on Borussia Dortmund (2.26×), Harry Potter (2.42×), The Gilded Age (5.89×), and FC Bayern Munich (2.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zendaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.