Rascasse Audience Intelligence

Zendaya Audience in Germany

A data profile of the people who buy, follow and care about Zendaya in Germany — modelled from more than twelve digital signal sources. Zendaya has an estimated audience of 2,072,149 people in Germany.

#65among Actor Actress or TV Star in Germany#266among Person in Germany#268in Movies & TV

The average Zendaya fan in Germany is 26.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include dB’s, Harry Potter, FC Bayern Munich, with strongest over-indexing on dB’s (2.24× the country average).

Demographically, the Zendaya audience skews more female with an average age of 26.6, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zendaya fan in Germany is more female, around 26.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for dB’s.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zendaya profile in Germany.

Audience size
2.1M
in Germany
Gender
69.2%♀
30.8% male
Age
26.6
average years
Country rank
#3237
Person in Germany
Fig. 01

Search interest · 12-month trend

+131%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zendaya fans

69.2% are female, 30.8% are male, average age 26.6.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Zendaya audience in Germany
MetricValue
Female69.2%
Male30.8%
Average age26.6
Estimated audience size2,072,149
Fig. 03

Age distribution

Ø 26.6
average years
Age distribution of the Zendaya audience in Germany
Age bracketShare%
16-1961%
20-2917%
30-3910%
40-498%
50+4%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Zendaya audience comes from Germany.

Worldwide audience distribution share by country for Zendaya
CountryShare
United States31.3%
Brazil6.4%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zendaya audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zendaya fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.27×
02Bayern~300K1.09×
03Hessen~100K1.09×
04Hamburg~40K1.09×
05Baden-Württemberg~200K1.07×
06Nordrhein-Westfalen~400K1.06×
07Niedersachsen~200K1.02×
08Rheinland-Pfalz~80K1.01×
09Schleswig-Holstein~60K1.01×
10Sachsen~80K0.99×
11Bremen~10K0.94×
12Brandenburg~50K0.93×
13Thüringen~40K0.91×
14Sachsen-Anhalt~40K0.86×
15Saarland~20K0.85×
16Mecklenburg-Vorpommern~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Zendaya, Germany
0.84×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zendaya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zendaya audience
#·InterestCategoryAffinity×
01EuphoriaMovies & TV7.84×
02Downton AbbeyMovies & TV6.10×
03Jacob ElordiMovies & TV5.92×
04The Gilded AgeMovies & TV5.89×
05Underground hip hopMusic & Radio4.97×
06Black catPets & Animals3.89×
07Sex and the CityMovies & TV3.55×
08Harry PotterMovies & TV2.42×
09ConcertsMusic & Radio2.29×
10Borussia DortmundSports2.26×
11BerlinMusic & Radio2.26×
12dB’sMusic & Radio2.24×
13FC Bayern MunichSports2.10×
14FIFA World CupSports2.01×
15BundesligaSports1.88×
16Physical fitnessSports1.64×
17Online shoppingShopping1.63×
18BeautyBeauty & Wellness1.63×
19TikTokInternet & Social Media1.57×
20UkrainiansMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zendaya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zendaya audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.61×
Design AffinityPREMIUM1.27×
TraditionCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zendaya audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.26×
PatriotismCONSERVATISM0.36×
IndividualismJOY0.39×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zendaya have in Germany?

Zendaya has an estimated audience of 2,072,149 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Zendaya fans?

69.2% of Zendaya fans are female, 30.8% are male, with an average age of 26.6 years.

03

Which brands do Zendaya fans like most?

Zendaya fans show strongest brand affinity for dB’s (2.24×), Harry Potter (2.42×), and FC Bayern Munich (2.1×) over the country average.

04

Where do Zendaya fans live in Germany?

Zendaya fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Zendaya fans also like?

Beyond Zendaya itself, the audience over-indexes on Harry Potter (2.42×), FC Bayern Munich (2.1×), Euphoria (7.84×), and Borussia Dortmund (2.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Zendaya audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zendaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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