Concerts Audience in Germany
Concerts has an estimated audience of 10,936,514 people in Germany. 50.8% are female, 49.2% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Berlin, Parkhaus, Classical music, Lounge, Marktplatz.
The average Concerts fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Berlin, Parkhaus, Classical music, with strongest over-indexing on Berlin (3.18× the country average). Demographically, the Concerts audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Touchpoint · Subtype: Record label
Demographics of Concerts fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.4 |
| Estimated audience size | 10,936,514 |
Audience persona
The typical Concerts fan in Germany is balanced, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Berlin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,378,499 | 0.99× |
| Bayern | 2,012,690 | 1.14× |
| Baden-Württemberg | 1,435,147 | 0.96× |
| Hessen | 1,351,827 | 1.62× |
| Berlin | 940,747 | 1.92× |
| Niedersachsen | 889,002 | 0.84× |
| Sachsen | 507,580 | 0.95× |
| Rheinland-Pfalz | 483,667 | 0.88× |
| Hamburg | 311,411 | 1.26× |
| Schleswig-Holstein | 310,054 | 0.79× |
| Brandenburg | 276,878 | 0.82× |
| Thüringen | 182,978 | 0.66× |
| Sachsen-Anhalt | 147,068 | 0.52× |
| Saarland | 128,584 | 0.96× |
| Mecklenburg-Vorpommern | 126,653 | 0.61× |
| Bremen | 101,211 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Berlin | 3.18× | Music & Radio |
| Parkhaus | 3.3× | Music & Radio |
| Classical music | 2.06× | Music & Radio |
| Lounge | 3.2× | Music & Radio |
| Marktplatz | 2.22× | Music & Radio |
| Brandenburger Tor | 2.24× | Music & Radio |
| Goldie | 3.17× | Music & Radio |
| Livemusic | 1.71× | Music & Radio |
| Rock and roll | 1.59× | Music & Radio |
| Dance | 1.53× | Business & Career |
| Audience | 1.86× | Business & Career |
| Hallenbad | 3.3× | Music & Radio |
| Blues music | 1.51× | Music & Radio |
| Uber Arena | 2.24× | Music & Radio |
| Avatar | 2.51× | Music & Radio |
| Avatar | 2.51× | Music & Radio |
| WAS. | 3.23× | Music & Radio |
| Music festivals | 1.82× | Music & Radio |
| We | 3.12× | Music & Radio |
| Reeperbahn | 2.53× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.21 |
| Travelling | THRILL | 1.12 |
| Patriotism | CONSERVATISM | 1.09 |
| Luxury Orientation | PREMIUM | 1.07 |
| Sustainability | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 5.2% |
| Japan | 4.4% |
See Concerts audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Concerts have in Germany?
Concerts has an estimated audience of 10,936,514 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Concerts fans?
50.8% of Concerts fans are female, 49.2% are male, with an average age of 37.4 years.
Which brands do Concerts fans like most?
Concerts fans show strongest brand affinity for Berlin (3.18×), Parkhaus (3.3×), and Classical music (2.06×) over the country average.
Where do Concerts fans live in Germany?
Concerts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,378,499), Bayern (reach 2,012,690), and Baden-Württemberg (reach 1,435,147). These three regions account for the largest share of the active audience.
What other brands do Concerts fans also like?
Beyond Concerts itself, the audience over-indexes on Parkhaus (3.3×), Classical music (2.06×), Lounge (3.2×), and Marktplatz (2.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Concerts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.