Rascasse Audience Intelligence

Concerts Audience in Germany

A data profile of the people who buy, follow and care about Concerts in Germany — modelled from more than twelve digital signal sources. Concerts has an estimated audience of 10,936,514 people in Germany.

#7among Touchpoint in Germany#19in Music & Radio

The average Concerts fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include dB’s, Ukrainians, Berlin, with strongest over-indexing on dB’s (3.23× the country average).

Demographically, the Concerts audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Concerts fan in Germany is balanced, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for dB’s.

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Concerts profile in Germany.

Audience size
10.9M
in Germany
Gender
50.8%♀
49.2% male
Age
37.4
average years
Country rank
#270
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Concerts fans

50.8% are female, 49.2% are male, average age 37.4.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Concerts audience in Germany
MetricValue
Female50.8%
Male49.2%
Average age37.4
Estimated audience size10,936,514
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Concerts audience in Germany
Age bracketShare%
16-1926%
20-2918%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Concerts audience comes from Germany.

Worldwide audience distribution share by country for Concerts
CountryShare
United States22.5%
United Kingdom5.2%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Concerts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Concerts fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~900K1.83×
02Hessen~1.5M1.53×
03Hamburg~300K1.21×
04Bayern~2M1.09×
05Saarland~100K1.05×
06Bremen~100K1.03×
07Nordrhein-Westfalen~2.5M1.00×
08Baden-Württemberg~1.5M0.96×
09Rheinland-Pfalz~500K0.93×
10Sachsen~500K0.92×
11Brandenburg~300K0.86×
12Niedersachsen~900K0.85×
13Schleswig-Holstein~300K0.84×
14Thüringen~200K0.81×
15Mecklenburg-Vorpommern~200K0.78×
16Sachsen-Anhalt~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Concerts, Germany
0.75×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Concerts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Concerts audience
#·InterestCategoryAffinity×
01ParkhausMusic & Radio3.30×
02dB’sMusic & Radio3.23×
03WAS.Music & Radio3.23×
04LoungeMusic & Radio3.20×
05BerlinMusic & Radio3.18×
06RouletteMusic & Radio3.18×
07GoldieMusic & Radio3.17×
08WeMusic & Radio3.12×
09EartHMusic & Radio2.61×
10AvatarMusic & Radio2.51×
11UkrainiansMusic & Radio2.45×
12Brandenburger TorMusic & Radio2.24×
13Uber ArenaMusic & Radio2.24×
14MarktplatzMusic & Radio2.22×
15Classical musicMusic & Radio2.06×
16AudienceBusiness & Career1.86×
17LivemusicMusic & Radio1.71×
18Rock and rollMusic & Radio1.59×
19DanceBusiness & Career1.53×
20Blues musicMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Concerts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Concerts audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.03×
TraditionCONSERVATISM1.02×
Early Adopter MentalityPOWER0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Concerts audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
PatriotismCONSERVATISM0.78×
Convenience OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Concerts have in Germany?

Concerts has an estimated audience of 10,936,514 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Concerts fans?

50.8% of Concerts fans are female, 49.2% are male, with an average age of 37.4 years.

03

Which brands do Concerts fans like most?

Concerts fans show strongest brand affinity for dB’s (3.23×), Ukrainians (2.45×), and Berlin (3.18×) over the country average.

04

Where do Concerts fans live in Germany?

Concerts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Concerts fans also like?

Beyond Concerts itself, the audience over-indexes on Ukrainians (2.45×), Berlin (3.18×), Parkhaus (3.3×), and Lounge (3.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Concerts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Concerts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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