We Audience in Germany
We has an estimated audience of 1,987,927 people in Germany. 51.1% are female, 48.9% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, KLIX (AM), Stradivarius, Israel, Handmade Gifts.
The average We fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, KLIX (AM), Stradivarius, with strongest over-indexing on Gil Ofarim (1.76× the country average). Demographically, the We audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of We fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 37.8 |
| Estimated audience size | 1,987,927 |
Audience persona
The typical We fan in Germany is balanced, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 490,396 | 1.13× |
| Bayern | 367,504 | 1.15× |
| Baden-Württemberg | 293,554 | 1.08× |
| Niedersachsen | 192,929 | 1× |
| Hessen | 191,027 | 1.26× |
| Berlin | 124,393 | 1.4× |
| Rheinland-Pfalz | 97,854 | 0.98× |
| Sachsen | 95,165 | 0.98× |
| Schleswig-Holstein | 64,380 | 0.9× |
| Hamburg | 53,180 | 1.18× |
| Brandenburg | 51,698 | 0.84× |
| Thüringen | 40,293 | 0.8× |
| Sachsen-Anhalt | 40,010 | 0.78× |
| Mecklenburg-Vorpommern | 28,399 | 0.75× |
| Saarland | 20,280 | 0.83× |
| Bremen | 16,188 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.76× | Music & Radio |
| KLIX (AM) | 3.03× | Music & Radio |
| Stradivarius | 1.89× | Shopping |
| Israel | 2.26× | Travel & Leisure |
| Handmade Gifts | 1.78× | Kids & Family |
| Home Delivery | 2.31× | Food & Beverages |
| Škoda Kodiaq | 1.65× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 3.43× | Music & Radio |
| Building insulation | 2.53× | Home & Garden |
| Volvo V60 | 2.77× | Cars & Mobility |
| Corfu (regional unit) | 1.83× | Travel & Leisure |
| Alaska | 1.84× | Travel & Leisure |
| Theocracy | 4.89× | Music & Radio |
| Picnic | 1.72× | Kids & Family |
| Liberace | 2.83× | Music & Radio |
| Glashütte | 2× | Travel & Leisure |
| San Gil | 1.88× | Travel & Leisure |
| Zagreb | 1.72× | Travel & Leisure |
| Pro-Ject | 2.69× | Music & Radio |
| Staycation | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Tradition | CONSERVATISM | 1.19 |
| Travelling | THRILL | 1.14 |
| Patriotism | CONSERVATISM | 1.08 |
| Luxury Orientation | PREMIUM | 1.07 |
| Sports Activity | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.8% |
| India | 10.7% |
| United Kingdom | 6.6% |
See We audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does We have in Germany?
We has an estimated audience of 1,987,927 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of We fans?
51.1% of We fans are female, 48.9% are male, with an average age of 37.8 years.
Which brands do We fans like most?
We fans show strongest brand affinity for Gil Ofarim (1.76×), KLIX (AM) (3.03×), and Stradivarius (1.89×) over the country average.
Where do We fans live in Germany?
We fans in Germany are most concentrated in Nordrhein-Westfalen (reach 490,396), Bayern (reach 367,504), and Baden-Württemberg (reach 293,554). These three regions account for the largest share of the active audience.
What other brands do We fans also like?
Beyond We itself, the audience over-indexes on KLIX (AM) (3.03×), Stradivarius (1.89×), Israel (2.26×), and Handmade Gifts (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for We. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.