Rascasse Audience Intelligence

We Audience in Germany

A data profile of the people who buy, follow and care about We in Germany — modelled from more than twelve digital signal sources. We has an estimated audience of 2,462,602 people in Germany.

#24among Concert venue in Germany#162among POI in Germany#199in Music & Radio

The average We fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Concerts, Family, with strongest over-indexing on Nature (2.7× the country average).

Demographically, the We audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical We fan in Germany is balanced, around 40.5 years old, with strong Tradition tendencies and a notable affinity for Nature.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the We profile in Germany.

Audience size
2.5M
in Germany
Gender
53.1%♀
46.9% male
Age
40.5
average years
Country rank
#2681
POI in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of We fans

53.1% are female, 46.9% are male, average age 40.5.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for We audience in Germany
MetricValue
Female53.1%
Male46.9%
Average age40.5
Estimated audience size2,462,602
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the We audience in Germany
Age bracketShare%
16-1918%
20-2916%
30-3920%
40-4925%
50+21%
Fig. 04

Worldwide distribution

7.6%

of the worldwide We audience comes from Germany.

Worldwide audience distribution share by country for We
CountryShare
United States28.2%
India10.9%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the We audience in Germany is strongest.

Fig. 05

Top regions by affinity

We fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.35×
02Hessen~200K1.24×
03Hamburg~60K1.17×
04Bayern~400K1.13×
05Nordrhein-Westfalen~600K1.10×
06Baden-Württemberg~300K1.07×
07Bremen~20K0.99×
08Niedersachsen~200K0.98×
09Rheinland-Pfalz~100K0.98×
10Sachsen~100K0.97×
11Schleswig-Holstein~80K0.91×
12Saarland~30K0.89×
13Brandenburg~60K0.85×
14Thüringen~50K0.82×
15Sachsen-Anhalt~50K0.80×
16Mecklenburg-Vorpommern~30K0.77×
Fig. 06

Affinity by region

Affinity by region — We, Germany
0.77×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the We audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for We audience
#·InterestCategoryAffinity×
01ThessalonikiTravel & Leisure6.99×
02EurodanceMusic & Radio3.24×
03ConcertsMusic & Radio3.12×
04VacationsTravel & Leisure2.71×
05NatureHome & Garden2.70×
06LodgingTravel & Leisure2.10×
07Self-confidenceHealth2.05×
08FamilyKids & Family2.03×
09MSNNews1.95×
10Music festivalsMusic & Radio1.92×
11SwimsuitFashion & Accessoires1.82×
12EmailTechnology & Electronics1.81×
13German languagePolitics & Society1.76×
14CrochetHome & Garden1.66×
15DrawingHome & Garden1.64×
16GermanyTravel & Leisure1.58×
17StuttgartTravel & Leisure1.55×
18LivemusicMusic & Radio1.54×
19Self careHealth1.54×
20ZaraShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the We audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by We audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.30×
Community OrientationOPEN1.25×
ExtroversionTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by We audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.89×
DIY MentalityTHRILL0.92×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does We have in Germany?

We has an estimated audience of 2,462,602 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of We fans?

53.1% of We fans are female, 46.9% are male, with an average age of 40.5 years.

03

Which brands do We fans like most?

We fans show strongest brand affinity for Nature (2.7×), Concerts (3.12×), and Family (2.03×) over the country average.

04

Where do We fans live in Germany?

We fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do We fans also like?

Beyond We itself, the audience over-indexes on Concerts (3.12×), Family (2.03×), Germany (1.58×), and Vacations (2.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in Germany

See We audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for We. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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