Swimsuit Audience in Germany
Swimsuit has an estimated audience of 4,697,023 people in Germany. 70.7% are female, 29.3% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Shopping, Online shopping, Beauty, Clothing, Design.
The average Swimsuit fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Shopping, Online shopping, Beauty, with strongest over-indexing on Shopping (2.07× the country average). Demographically, the Swimsuit audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Swimsuit fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 38.9 |
| Estimated audience size | 4,697,023 |
Audience persona
The typical Swimsuit fan in Germany is more female, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for Shopping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,043,794 | 1.02× |
| Bayern | 898,124 | 1.19× |
| Baden-Württemberg | 651,098 | 1.02× |
| Hessen | 514,527 | 1.44× |
| Niedersachsen | 437,202 | 0.96× |
| Berlin | 384,931 | 1.83× |
| Rheinland-Pfalz | 207,813 | 0.88× |
| Sachsen | 194,019 | 0.84× |
| Schleswig-Holstein | 163,088 | 0.97× |
| Hamburg | 128,933 | 1.21× |
| Brandenburg | 113,622 | 0.78× |
| Sachsen-Anhalt | 91,826 | 0.75× |
| Thüringen | 82,071 | 0.69× |
| Mecklenburg-Vorpommern | 63,544 | 0.71× |
| Saarland | 46,052 | 0.8× |
| Bremen | 36,794 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping | 2.07× | Shopping |
| Online shopping | 2.18× | Shopping |
| Beauty | 2.2× | Beauty & Wellness |
| Clothing | 2.1× | Fashion & Accessoires |
| Design | 2.12× | Home & Garden |
| Business | 2.12× | Business & Career |
| Food and drink | 1.66× | Food & Beverages |
| Germany | 1.72× | Travel & Leisure |
| Food | 1.7× | Food & Beverages |
| Cooking | 2.15× | Food & Beverages |
| Physical fitness | 2.07× | Sports |
| Family | 2.13× | Kids & Family |
| Fitness and wellness | 2.04× | Sports |
| Entertainment | 1.54× | Movies & TV |
| 1.9× | Internet & Social Media | |
| Arts and music | 1.52× | Arts & Culture |
| Furniture | 2.09× | Home & Garden |
| Consumer electronics | 1.62× | Technology & Electronics |
| Europe | 1.92× | Travel & Leisure |
| Jewelry | 2.27× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.69 |
| Design Affinity | PREMIUM | 1.64 |
| Sports Activity | POWER | 1.54 |
| Creativity | OPEN | 1.49 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Mindfulness | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| Italy | 5.6% |
| Brazil | 4.8% |
See Swimsuit audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Swimsuit have in Germany?
Swimsuit has an estimated audience of 4,697,023 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Swimsuit fans?
70.7% of Swimsuit fans are female, 29.3% are male, with an average age of 38.9 years.
Which brands do Swimsuit fans like most?
Swimsuit fans show strongest brand affinity for Shopping (2.07×), Online shopping (2.18×), and Beauty (2.2×) over the country average.
Where do Swimsuit fans live in Germany?
Swimsuit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,043,794), Bayern (reach 898,124), and Baden-Württemberg (reach 651,098). These three regions account for the largest share of the active audience.
What other brands do Swimsuit fans also like?
Beyond Swimsuit itself, the audience over-indexes on Online shopping (2.18×), Beauty (2.2×), Clothing (2.1×), and Design (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Swimsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.