Rascasse Audience Intelligence

Swimsuit Audience in Germany

A data profile of the people who buy, follow and care about Swimsuit in Germany — modelled from more than twelve digital signal sources. Swimsuit has an estimated audience of 4,697,023 people in Germany.

#721among Topic in Germany#54in Fashion & Accessoires

The average Swimsuit fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include dB’s, Shopping, Online shopping, with strongest over-indexing on dB’s (1.81× the country average).

Demographically, the Swimsuit audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Swimsuit fan in Germany is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for dB’s.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swimsuit profile in Germany.

Audience size
4.7M
in Germany
Gender
70.7%♀
29.3% male
Age
38.9
average years
Country rank
#1157
Topic in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swimsuit fans

70.7% are female, 29.3% are male, average age 38.9.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Swimsuit audience in Germany
MetricValue
Female70.7%
Male29.3%
Average age38.9
Estimated audience size4,697,023
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Swimsuit audience in Germany
Age bracketShare%
16-1917%
20-2922%
30-3922%
40-4923%
50+16%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Swimsuit audience comes from Germany.

Worldwide audience distribution share by country for Swimsuit
CountryShare
United States22.1%
Italy5.6%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swimsuit audience in Germany is strongest.

Fig. 05

Top regions by affinity

Swimsuit fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.64×
02Hessen~500K1.33×
03Bayern~900K1.15×
04Hamburg~100K1.13×
05Baden-Württemberg~700K1.04×
06Schleswig-Holstein~200K1.01×
07Nordrhein-Westfalen~1M0.99×
08Bremen~40K0.98×
09Niedersachsen~400K0.94×
10Saarland~50K0.93×
11Rheinland-Pfalz~200K0.91×
12Sachsen~200K0.90×
13Mecklenburg-Vorpommern~80K0.87×
14Brandenburg~100K0.86×
15Thüringen~100K0.84×
16Sachsen-Anhalt~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Swimsuit, Germany
0.82×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swimsuit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swimsuit audience
#·InterestCategoryAffinity×
01BeautyBeauty & Wellness2.20×
02Online shoppingShopping2.18×
03CookingFood & Beverages2.15×
04FamilyKids & Family2.13×
05DesignHome & Garden2.12×
06BusinessBusiness & Career2.12×
07ClothingFashion & Accessoires2.10×
08FurnitureHome & Garden2.09×
09ShoppingShopping2.07×
10Physical fitnessSports2.07×
11Fitness and wellnessSports2.04×
12EuropeTravel & Leisure1.92×
13InstagramInternet & Social Media1.90×
14dB’sMusic & Radio1.81×
15GermanyTravel & Leisure1.72×
16FoodFood & Beverages1.70×
17Food and drinkFood & Beverages1.66×
18Consumer electronicsTechnology & Electronics1.62×
19EntertainmentMovies & TV1.54×
20Arts and musicArts & Culture1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swimsuit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swimsuit audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.90×
MindfulnessBALANCE1.80×
CreativityOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swimsuit audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.08×
Need for SecurityCONSERVATISM1.10×
Risk AppetiteTHRILL1.24×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swimsuit have in Germany?

Swimsuit has an estimated audience of 4,697,023 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Swimsuit fans?

70.7% of Swimsuit fans are female, 29.3% are male, with an average age of 38.9 years.

03

Which brands do Swimsuit fans like most?

Swimsuit fans show strongest brand affinity for dB’s (1.81×), Shopping (2.07×), and Online shopping (2.18×) over the country average.

04

Where do Swimsuit fans live in Germany?

Swimsuit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Swimsuit fans also like?

Beyond Swimsuit itself, the audience over-indexes on Shopping (2.07×), Online shopping (2.18×), Beauty (2.2×), and Clothing (2.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Swimsuit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Swimsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →