Rascasse Audience Intelligence

Swimsuit Audience in Italy

A data profile of the people who buy, follow and care about Swimsuit in Italy — modelled from more than twelve digital signal sources. Swimsuit has an estimated audience of 8,593,842 people in Italy.

#444among Topic in Italy#33in Fashion & Accessoires

The average Swimsuit fan in Italy is 40.3 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swimsuit profile in Italy.

Audience size
8.6M
in Italy
Gender
69.7%♀
30.3% male
Age
40.3
average years
Country rank
#623
Topic in Italy
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swimsuit fans

69.7% are female, 30.3% are male, average age 40.3.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Swimsuit audience in Italy
MetricValue
Female69.7%
Male30.3%
Average age40.3
Estimated audience size8,593,842
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Swimsuit audience in Italy
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4921%
50+22%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Swimsuit audience comes from Italy.

Worldwide audience distribution share by country for Swimsuit
CountryShare
United States22.1%
Italy5.6%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swimsuit audience in Italy is strongest.

Fig. 05

Top regions by affinity

Swimsuit fans by region: top regions in Italy
#RegionReachAffinity×
01Tuscany~800K1.38×
02Trentino-Alto Adige/Südtirol~200K1.33×
03Lombardy~2M1.22×
04Sicilia~900K1.16×
05Lazio~1M1.13×
06Veneto~800K1.13×
07Liguria~300K1.10×
08Sardinia~300K1.07×
09Campania~1M1.03×
10Aosta Valley~20K1.02×
11Friuli-Venezia Giulia~200K1.01×
12Molise~40K0.97×
13Emilia-Romagna~700K0.94×
14Basilicata~70K0.94×
15Umbria~100K0.92×
16Abruzzo~200K0.91×
17Marche~200K0.90×
18Piedmont~600K0.89×
19Puglia~500K0.89×
20Calabria~200K0.87×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Swimsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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