We Audience in United States

We has an estimated audience of 9,436,205 people in United States. 54.0% are female, 46.0% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, MSN, Pre-school playgroup, Los Angeles Dodgers.

The average We fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, MSN, with strongest over-indexing on Kia Sportage (26.02× the country average). Demographically, the We audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of We fans

Demographic split for We audience in United States
MetricValue
Female54.0%
Male46.0%
Average age40.5
Estimated audience size9,436,205

Audience persona

The typical We fan in United States is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for We in United States
RegionReachAffinity
California1,240,7041.2×
Texas913,6601.13×
Florida765,4671.2×
New York624,6591.18×
Georgia381,9811.31×
Pennsylvania364,1321.15×
Illinois341,5341.09×
North Carolina332,0811.17×
Ohio314,0891.08×
New Jersey284,2161.18×
Michigan254,9781.03×
Virginia250,5361.09×
Tennessee208,5201.1×
Massachusetts189,6741.02×
Washington181,7760.96×
Indiana176,3701.02×
Arizona175,0470.91×
Maryland169,4441.04×
Alabama161,6331.23×
South Carolina157,6591.11×
Louisiana154,6491.27×
Missouri151,5231×
Colorado143,7090.97×
Wisconsin130,1890.92×
Kentucky127,8471.08×
Minnesota125,8530.93×
Oklahoma111,3471.06×
Connecticut107,8991.14×
Oregon100,8090.93×
Mississippi97,9861.26×
Nevada92,0361.01×
Arkansas84,0371.08×
Utah72,5180.86×
Iowa72,1600.93×
Kansas68,2540.92×
Nebraska45,6190.96×
Hawaii43,8281.08×
West Virginia41,7060.95×
New Mexico39,0900.83×
Idaho37,2210.79×
Washington, District of Columbia35,7121.26×
New Hampshire29,1750.78×
Maine27,0420.8×
Rhode Island25,3880.85×
Delaware22,7360.87×
Montana18,6270.71×
South Dakota15,8620.73×
Alaska14,8040.73×
North Dakota13,1980.68×
Vermont12,3540.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for We audience
BrandAffinityCategory
Kia Sportage26.02×Cars & Mobility
Honda HR-V17.09×Cars & Mobility
MSN2.35×News
Pre-school playgroup18.8×Kids & Family
Los Angeles Dodgers3.62×Sports
Staples (Canada)2.64×Business & Career
Houston Astros4.26×Sports
Hobby Lobby1.95×Home & Garden
Concerts1.72×Music & Radio
Livemusic2.54×Music & Radio
Taco Bell1.92×Food & Beverages
Aldi1.83×Shopping
Aubrey Plaza5.42×Movies & TV
Best Buy1.78×Shopping
Jeep Grand Cherokee4.86×Cars & Mobility
Jack Black5.27×Movies & TV
Great Clips2.56×Beauty & Wellness
Bars1.55×Travel & Leisure
Non-fiction books3.11×Literature
Josh Hutcherson5.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by We audience
TraitClusterScore
ExtroversionTHRILL1.25
LGBTQ+ IdentityOPEN1.17
Social Media UsageJOY1.15
IndulgenceJOY1.01
Family OrientationCONSERVATISM1.01
Healthy LifestyleBALANCE0.98

Worldwide distribution

Worldwide audience distribution share by country for We
CountryShare
United States29.8%
India10.7%
United Kingdom6.6%

See We audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does We have in United States?

We has an estimated audience of 9,436,205 people in United States, concentrated in California and Texas.

What is the gender split and age of We fans?

54.0% of We fans are female, 46.0% are male, with an average age of 40.5 years.

Which brands do We fans like most?

We fans show strongest brand affinity for Kia Sportage (26.02×), Honda HR-V (17.09×), and MSN (2.35×) over the country average.

Where do We fans live in United States?

We fans in United States are most concentrated in California (reach 1,240,704), Texas (reach 913,660), and Florida (reach 765,467). These three regions account for the largest share of the active audience.

What other brands do We fans also like?

Beyond We itself, the audience over-indexes on Honda HR-V (17.09×), MSN (2.35×), Pre-school playgroup (18.8×), and Los Angeles Dodgers (3.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for We. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.