A data profile of the people who buy, follow and care about Rockefeller Center in United States — modelled from more than twelve digital signal sources. Rockefeller Center has an estimated audience of 17,980,131 people in United States.
The average Rockefeller Center fan in United States is 38.5 years old, balanced, and lives primarily in New York.
The audience is concentrated in New York, New Jersey, California.
Demographically, the Rockefeller Center audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Indulgence.
The key figures that characterise the Rockefeller Center profile in United States.
52.0% are female, 48.0% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 38.5 |
| Estimated audience size | 17,980,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
Where the Rockefeller Center audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~7M | 24.76× | |
| 02 | New Jersey | ~1.5M | 5.45× | |
| 03 | Connecticut | ~200K | 2.17× | |
| 04 | Massachusetts | ~200K | 0.97× | |
| 05 | Washington, District of Columbia | ~30K | 0.93× | |
| 06 | Pennsylvania | ~300K | 0.92× | |
| 07 | Delaware | ~20K | 0.87× | |
| 08 | Rhode Island | ~30K | 0.86× | |
| 09 | Maryland | ~100K | 0.76× | |
| 10 | New Hampshire | ~30K | 0.74× | |
| 11 | Vermont | ~10K | 0.70× | |
| 12 | Virginia | ~200K | 0.67× | |
| 13 | Maine | ~20K | 0.67× | |
| 14 | Florida | ~300K | 0.52× | |
| 15 | North Carolina | ~100K | 0.46× | |
| 16 | West Virginia | ~20K | 0.45× | |
| 17 | Montana | ~10K | 0.43× | |
| 18 | Georgia | ~100K | 0.41× | |
| 19 | South Carolina | ~60K | 0.41× | |
| 20 | Hawaii | ~20K | 0.41× | |
| 21 | South Dakota | ~9K | 0.41× | |
| 22 | Alaska | ~8K | 0.40× | |
| 23 | North Dakota | ~8K | 0.40× | |
| 24 | Tennessee | ~70K | 0.39× | |
| 25 | Ohio | ~100K | 0.38× | |
| 26 | Kentucky | ~50K | 0.38× | |
| 27 | Texas | ~300K | 0.37× | |
| 28 | Utah | ~30K | 0.37× | |
| 29 | Minnesota | ~50K | 0.36× | |
| 30 | California | ~400K | 0.35× | |
| 31 | Illinois | ~100K | 0.35× | |
| 32 | Indiana | ~60K | 0.35× | |
| 33 | Alabama | ~50K | 0.35× | |
| 34 | Louisiana | ~40K | 0.35× | |
| 35 | Arkansas | ~30K | 0.35× | |
| 36 | Nebraska | ~20K | 0.35× | |
| 37 | Colorado | ~50K | 0.34× | |
| 38 | Arizona | ~60K | 0.33× | |
| 39 | Missouri | ~50K | 0.33× | |
| 40 | Iowa | ~30K | 0.33× | |
| 41 | Kansas | ~30K | 0.33× | |
| 42 | Michigan | ~80K | 0.32× | |
| 43 | Wisconsin | ~50K | 0.32× | |
| 44 | Washington | ~60K | 0.31× | |
| 45 | Nevada | ~30K | 0.31× | |
| 46 | Mississippi | ~20K | 0.31× | |
| 47 | Idaho | ~10K | 0.31× | |
| 48 | New Mexico | ~10K | 0.31× | |
| 49 | Oregon | ~30K | 0.28× | |
| 50 | Oklahoma | ~30K | 0.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Indulgence | JOY | 1.29× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.89× | |
| Creativity | OPEN | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rockefeller Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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