Rascasse Audience Intelligence

Blue Audience in United States

A data profile of the people who buy, follow and care about Blue in United States — modelled from more than twelve digital signal sources. Blue has an estimated audience of 13,497,075 people in United States.

#5among Concert venue in United States#149among POI in United States#177in Music & Radio

The average Blue fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.59× the country average).

Demographically, the Blue audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blue fan in United States is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blue profile in United States.

Audience size
13.5M
in United States
Gender
66.5%♀
33.5% male
Age
40.4
average years
Country rank
#2623
POI in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blue fans

66.5% are female, 33.5% are male, average age 40.4.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Blue audience in United States
MetricValue
Female66.5%
Male33.5%
Average age40.4
Estimated audience size13,497,075
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Blue audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

47.1%

of the worldwide Blue audience comes from United States.

Worldwide audience distribution share by country for Blue
CountryShare
United States47.1%
India6.0%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blue audience in United States is strongest.

Fig. 05

Top regions by affinity

Blue fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~300K2.15×
02Alabama~100K1.23×
03Louisiana~100K1.22×
04Mississippi~70K1.22×
05Georgia~300K1.20×
06Nebraska~40K1.19×
07Oklahoma~100K1.16×
08Texas~700K1.15×
09Arkansas~70K1.11×
10North Carolina~200K1.09×
11South Carolina~100K1.09×
12Kentucky~100K1.07×
13Arizona~200K1.06×
14Kansas~60K1.06×
15New York~400K1.03×
16Utah~70K1.03×
17California~800K1.02×
18Pennsylvania~300K1.02×
19Indiana~100K1.02×
20Alaska~20K1.02×
21Wyoming~10K1.01×
22Illinois~200K1.00×
23Massachusetts~100K0.99×
24West Virginia~30K0.99×
25Michigan~200K0.98×
26Virginia~200K0.98×
27Tennessee~100K0.98×
28Florida~500K0.97×
29New Jersey~200K0.97×
30Maryland~100K0.97×
31Nevada~70K0.96×
32New Mexico~40K0.96×
33Idaho~40K0.95×
34Iowa~60K0.94×
35Hawaii~30K0.94×
36Washington~100K0.93×
37Ohio~200K0.92×
38Colorado~100K0.91×
39Maine~20K0.91×
40Delaware~20K0.91×
41Connecticut~70K0.90×
42South Dakota~20K0.90×
43Minnesota~90K0.89×
44Oregon~80K0.89×
45Wisconsin~100K0.88×
46North Dakota~10K0.86×
47Rhode Island~20K0.85×
48Montana~20K0.76×
49New Hampshire~20K0.74×
50Washington, District of Columbia~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Blue, United States
0.72×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blue audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.59×
02DepopFashion & Accessoires2.24×
03LivemusicMusic & Radio1.93×
04Compact carCars & Mobility1.75×
05Labor DayPolitics & Society1.71×
06Movie theaterMovies & TV1.69×
07Megan FoxMovies & TV1.69×
08Us WeeklyInternet & Social Media1.64×
09Film scoreMusic & Radio1.63×
10Music festivalsMusic & Radio1.62×
11VoucherShopping1.60×
12BarsTravel & Leisure1.56×
13BrewingFood & Beverages1.56×
14NightlifeArts & Culture1.54×
15FoodieFood & Beverages1.53×
16FlatbreadFood & Beverages1.53×
17Wine tastingFood & Beverages1.51×
18Facial hairBeauty & Wellness1.51×
19MeteorologyHome & Garden1.50×
20Credit unionBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blue audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
Community OrientationOPEN1.22×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blue audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
DIY MentalityTHRILL0.89×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blue have in United States?

Blue has an estimated audience of 13,497,075 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blue fans?

66.5% of Blue fans are female, 33.5% are male, with an average age of 40.4 years.

03

Which brands do Blue fans like most?

Blue fans show strongest brand affinity for Concerts (2.59×), Bars (1.56×), and Livemusic (1.93×) over the country average.

04

Where do Blue fans live in United States?

Blue fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Blue fans also like?

Beyond Blue itself, the audience over-indexes on Bars (1.56×), Livemusic (1.93×), Foodie (1.53×), and Music festivals (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in United States

See Blue audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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