Blue Audience in United States

Blue logo

Blue has an estimated audience of 7,483,619 people in United States. 53.9% are female, 46.1% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, MSN, Pre-school playgroup, Los Angeles Dodgers.

The average Blue fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, MSN, with strongest over-indexing on Kia Sportage (26.05× the country average). Demographically, the Blue audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Blue fans

Demographic split for Blue audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.6
Estimated audience size7,483,619

Audience persona

The typical Blue fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Blue in United States
RegionReachAffinity
California835,5331.02×
Texas739,2641.15×
Florida521,8121.03×
New York425,1001.02×
Missouri308,3082.56×
Georgia268,5931.17×
Illinois261,4781.05×
Pennsylvania251,1391×
North Carolina249,4151.11×
Ohio207,7850.9×
Michigan193,2140.99×
New Jersey183,7730.97×
Virginia178,8700.98×
Arizona172,5421.13×
Massachusetts155,9681.06×
Tennessee151,7461.01×
Washington145,8300.97×
Indiana136,6521×
Alabama134,8001.29×
Maryland125,8650.98×
South Carolina120,2161.07×
Louisiana112,0101.16×
Colorado109,8680.93×
Oklahoma94,9141.14×
Minnesota94,7170.88×
Wisconsin91,8300.82×
Kentucky91,5150.98×
Oregon77,8790.91×
Mississippi73,7921.2×
Nevada70,6900.98×
Utah67,7911.01×
Connecticut66,4670.89×
Arkansas66,3431.08×
Kansas60,9991.03×
Iowa56,3050.91×
Nebraska43,0261.15×
New Mexico35,9000.96×
Idaho34,1250.91×
West Virginia33,2030.95×
Hawaii28,0800.87×
Maine22,4740.84×
New Hampshire21,0270.71×
Rhode Island18,9940.8×
Delaware17,2060.83×
Washington, District of Columbia17,0350.76×
Alaska16,1201.01×
Montana14,1320.68×
South Dakota12,5980.73×
North Dakota11,7460.76×
Wyoming11,0401×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue audience
BrandAffinityCategory
Kia Sportage26.05×Cars & Mobility
Honda HR-V17.11×Cars & Mobility
MSN2.35×News
Pre-school playgroup18.82×Kids & Family
Los Angeles Dodgers3.63×Sports
Staples (Canada)2.66×Business & Career
Houston Astros4.26×Sports
Hobby Lobby1.95×Home & Garden
Concerts1.72×Music & Radio
Livemusic2.54×Music & Radio
Taco Bell1.92×Food & Beverages
Aldi1.84×Shopping
Aubrey Plaza5.44×Movies & TV
Best Buy1.79×Shopping
Jeep Grand Cherokee4.87×Cars & Mobility
Jack Black5.3×Movies & TV
Great Clips2.58×Beauty & Wellness
Bars1.55×Travel & Leisure
Non-fiction books3.11×Literature
Josh Hutcherson5.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue audience
TraitClusterScore
ExtroversionTHRILL1.25
LGBTQ+ IdentityOPEN1.18
Social Media UsageJOY1.15
IndulgenceJOY1.01
Family OrientationCONSERVATISM1.01
Luxury OrientationPREMIUM0.98

Worldwide distribution

Worldwide audience distribution share by country for Blue
CountryShare
United States39.0%
India9.2%
United Kingdom8.5%

See Blue audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Blue have in United States?

Blue has an estimated audience of 7,483,619 people in United States, concentrated in California and Texas.

What is the gender split and age of Blue fans?

53.9% of Blue fans are female, 46.1% are male, with an average age of 40.6 years.

Which brands do Blue fans like most?

Blue fans show strongest brand affinity for Kia Sportage (26.05×), Honda HR-V (17.11×), and MSN (2.35×) over the country average.

Where do Blue fans live in United States?

Blue fans in United States are most concentrated in California (reach 835,533), Texas (reach 739,264), and Florida (reach 521,812). These three regions account for the largest share of the active audience.

What other brands do Blue fans also like?

Beyond Blue itself, the audience over-indexes on Honda HR-V (17.11×), MSN (2.35×), Pre-school playgroup (18.82×), and Los Angeles Dodgers (3.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.