Rascasse Audience Intelligence

Facial hair Audience in United States

A data profile of the people who buy, follow and care about Facial hair in United States — modelled from more than twelve digital signal sources. Facial hair has an estimated audience of 13,100,037 people in United States.

#3among Hair removal in United States#1804among Topic in United States#71in Beauty & Wellness

The average Facial hair fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shaving, Hair Extensions, Beard, with strongest over-indexing on Shaving (7.26× the country average).

Demographically, the Facial hair audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Facial hair fan in United States is more female, around 37.0 years old, with strong Extroversion tendencies and a notable affinity for Shaving.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Facial hair profile in United States.

Audience size
13.1M
in United States
Gender
58.4%♀
41.6% male
Age
37.0
average years
Country rank
#2717
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Facial hair fans

58.4% are female, 41.6% are male, average age 37.0.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Facial hair audience in United States
MetricValue
Female58.4%
Male41.6%
Average age37.0
Estimated audience size13,100,037
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Facial hair audience in United States
Age bracketShare%
16-1923%
20-2923%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Facial hair audience comes from United States.

Worldwide audience distribution share by country for Facial hair
CountryShare
Japan17.7%
United States15.8%
China7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Facial hair audience in United States is strongest.

Fig. 05

Top regions by affinity

Facial hair fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.18×
02California~1.5M1.16×
03Missouri~200K1.11×
04Oregon~200K1.10×
05Arizona~300K1.09×
06Louisiana~200K1.09×
07Indiana~300K1.08×
08New York~800K1.07×
09Washington~300K1.07×
10Kentucky~200K1.07×
11Oklahoma~200K1.07×
12Utah~100K1.07×
13Minnesota~200K1.05×
14Arkansas~100K1.05×
15Nebraska~70K1.05×
16West Virginia~60K1.05×
17Wisconsin~200K1.04×
18Mississippi~100K1.04×
19Georgia~400K1.03×
20North Carolina~400K1.02×
21Maryland~200K1.02×
22Hawaii~60K1.02×
23Illinois~400K1.01×
24Nevada~100K1.01×
25Alaska~30K1.01×
26Pennsylvania~400K1.00×
27Ohio~400K1.00×
28Alabama~200K1.00×
29Idaho~70K1.00×
30North Dakota~30K1.00×
31Kansas~100K0.99×
32Michigan~300K0.98×
33Tennessee~300K0.97×
34Iowa~100K0.97×
35New Mexico~60K0.97×
36South Dakota~30K0.97×
37Florida~900K0.96×
38Maine~50K0.96×
39Montana~30K0.96×
40Delaware~30K0.96×
41New Jersey~300K0.95×
42Vermont~20K0.95×
43Virginia~300K0.94×
44Connecticut~100K0.94×
45New Hampshire~50K0.94×
46Rhode Island~40K0.94×
47South Carolina~200K0.90×
48Washington, District of Columbia~40K0.90×
49Massachusetts~200K0.89×
50Colorado~200K0.88×
Fig. 06

Affinity by region

Affinity by region — Facial hair, United States
0.88×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Facial hair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Facial hair audience
#·InterestCategoryAffinity×
01BarberiaBeauty & Wellness11.35×
02MoustacheBeauty & Wellness8.24×
03ShavingBeauty & Wellness7.26×
04Hair tutorialsBeauty & Wellness6.83×
05BeardBeauty & Wellness6.10×
06Hair ExtensionsBeauty & Wellness5.05×
07Hair coloringBeauty & Wellness4.47×
08Permanent makeupBeauty & Wellness3.88×
09Long hairBeauty & Wellness3.69×
10Hair straighteningBeauty & Wellness3.58×
11Hair conditionerBeauty & Wellness3.38×
12BraidHome & Garden3.23×
13Curly HairBeauty & Wellness3.23×
14Fashion showFashion & Accessoires3.21×
15Lace wigBeauty & Wellness2.88×
16WigBeauty & Wellness2.77×
17Hair careBeauty & Wellness2.37×
18SephoraShopping2.22×
19SpotifyInternet & Social Media1.95×
20BeautyBeauty & Wellness1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Facial hair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Facial hair audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.63×
Risk AppetiteTHRILL1.51×
Early Adopter MentalityPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Facial hair audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.76×
Need for SecurityCONSERVATISM0.77×
Convenience OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Facial hair have in United States?

Facial hair has an estimated audience of 13,100,037 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Facial hair fans?

58.4% of Facial hair fans are female, 41.6% are male, with an average age of 37.0 years.

03

Which brands do Facial hair fans like most?

Facial hair fans show strongest brand affinity for Shaving (7.26×), Hair Extensions (5.05×), and Beard (6.1×) over the country average.

04

Where do Facial hair fans live in United States?

Facial hair fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Facial hair fans also like?

Beyond Facial hair itself, the audience over-indexes on Hair Extensions (5.05×), Beard (6.1×), Hair coloring (4.47×), and Beauty (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair removal audiences in United States

See Facial hair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Facial hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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