Facial hair Audience in United States

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Facial hair has an estimated audience of 13,100,037 people in United States. 58.4% are female, 41.6% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: Shaving, Hair Extensions, Beard, Hair coloring, Beauty.

The average Facial hair fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Shaving, Hair Extensions, Beard, with strongest over-indexing on Shaving (7.26× the country average). Demographically, the Facial hair audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

Demographics of Facial hair fans

Demographic split for Facial hair audience in United States
MetricValue
Female58.4%
Male41.6%
Average age37.0
Estimated audience size13,100,037

Audience persona

The typical Facial hair fan in United States is more female, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Shaving.

Top regions in United States

Top regions ranked by reach for Facial hair in United States
RegionReachAffinity
California1,870,3731.3×
Texas1,390,7871.23×
New York899,0871.23×
Florida885,5611×
Illinois462,0941.06×
Pennsylvania461,0421.05×
North Carolina416,8351.06×
Georgia416,0071.03×
Ohio401,0490.99×
Michigan341,8421×
New Jersey321,1650.96×
Arizona298,1261.11×
Washington297,8941.13×
Virginia297,8690.93×
Tennessee257,4500.98×
Indiana257,3481.08×
Maryland231,2871.03×
Missouri225,1141.07×
Massachusetts224,3870.87×
Wisconsin205,5351.04×
Minnesota205,1751.09×
Colorado186,7560.9×
Alabama184,6631.01×
Louisiana180,6411.07×
Kentucky179,9191.1×
Oregon178,5991.19×
Oklahoma167,0561.15×
South Carolina159,0450.81×
Nevada129,3921.02×
Utah129,3291.1×
Connecticut120,6430.92×
Arkansas111,1951.03×
Kansas106,5081.03×
Iowa105,0520.97×
Mississippi103,3980.96×
Nebraska70,0801.07×
West Virginia68,8871.13×
Idaho67,7621.03×
Hawaii62,0891.1×
New Mexico60,0980.91×
Maine44,0580.94×
New Hampshire40,7190.79×
Rhode Island32,1700.77×
Washington, District of Columbia30,8170.78×
Delaware29,8760.83×
Alaska28,3941.01×
Montana26,0550.72×
South Dakota23,1460.76×
North Dakota22,5360.84×
Wyoming19,3831×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Facial hair audience
BrandAffinityCategory
Shaving7.26×Beauty & Wellness
Hair Extensions5.05×Beauty & Wellness
Beard6.1×Beauty & Wellness
Hair coloring4.47×Beauty & Wellness
Beauty1.66×Beauty & Wellness
Spotify1.95×Internet & Social Media
Hair straightening3.58×Beauty & Wellness
Long hair3.69×Beauty & Wellness
Braid3.23×Home & Garden
Wig2.77×Beauty & Wellness
Curly Hair3.23×Beauty & Wellness
Sephora2.22×Shopping
Hair conditioner3.38×Beauty & Wellness
Hair tutorials6.83×Beauty & Wellness
Lace wig2.88×Beauty & Wellness
Barberia11.35×Beauty & Wellness
Permanent makeup3.88×Beauty & Wellness
Moustache8.24×Beauty & Wellness
Hair care2.37×Beauty & Wellness
Fashion show3.21×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Facial hair audience
TraitClusterScore
Luxury OrientationPREMIUM2.81
LGBTQ+ IdentityOPEN2.2
Risk AppetiteTHRILL1.89
Early Adopter MentalityPOWER1.73
Design AffinityPREMIUM1.65
Family OrientationCONSERVATISM1.47

Worldwide distribution

Worldwide audience distribution share by country for Facial hair
CountryShare
Japan17.7%
United States15.8%
China7.1%

See Facial hair audiences in other countries

More Hair removal audiences in United States

Frequently asked questions

How many fans does Facial hair have in United States?

Facial hair has an estimated audience of 13,100,037 people in United States, concentrated in California and Texas.

What is the gender split and age of Facial hair fans?

58.4% of Facial hair fans are female, 41.6% are male, with an average age of 37.0 years.

Which brands do Facial hair fans like most?

Facial hair fans show strongest brand affinity for Shaving (7.26×), Hair Extensions (5.05×), and Beard (6.1×) over the country average.

Where do Facial hair fans live in United States?

Facial hair fans in United States are most concentrated in California (reach 1,870,373), Texas (reach 1,390,787), and New York (reach 899,087). These three regions account for the largest share of the active audience.

What other brands do Facial hair fans also like?

Beyond Facial hair itself, the audience over-indexes on Hair Extensions (5.05×), Beard (6.1×), Hair coloring (4.47×), and Beauty (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Facial hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.