Rascasse Audience Intelligence

Barberia Audience in United States

A data profile of the people who buy, follow and care about Barberia in United States — modelled from more than twelve digital signal sources. Barberia has an estimated audience of 1,978,713 people in United States.

#219among Touchpoint in United States#221in Beauty & Wellness

The average Barberia fan in United States is 30.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Supercuts, Anthony Joshua, Wahl Clipper, with strongest over-indexing on Supercuts (31.71× the country average).

Demographically, the Barberia audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barberia fan in United States is more male, around 30.1 years old, with strong Patriotism tendencies and a notable affinity for Supercuts.

Category: Beauty & Wellness · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barberia profile in United States.

Audience size
2M
in United States
Gender
36.4%♀
63.6% male
Age
30.1
average years
Country rank
#14358
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barberia fans

36.4% are female, 63.6% are male, average age 30.1.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for Barberia audience in United States
MetricValue
Female36.4%
Male63.6%
Average age30.1
Estimated audience size1,978,713
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Barberia audience in United States
Age bracketShare%
16-1941%
20-2927%
30-3917%
40-4910%
50+5%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Barberia audience comes from United States.

Worldwide audience distribution share by country for Barberia
CountryShare
United States17.6%
Brazil8.6%
Japan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barberia audience in United States is strongest.

Fig. 05

Top regions by affinity

Barberia fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~100K2.40×
02Florida~300K2.38×
03Texas~300K2.02×
04Georgia~100K1.62×
05Alabama~40K1.57×
06Utah~30K1.50×
07Wyoming~4K1.46×
08Tennessee~60K1.39×
09Kentucky~30K1.38×
10Arizona~50K1.35×
11New Mexico~10K1.32×
12New Jersey~70K1.30×
13Kansas~20K1.23×
14Colorado~40K1.20×
15South Carolina~40K1.19×
16Louisiana~30K1.16×
17North Carolina~70K1.14×
18Nevada~20K1.14×
19Arkansas~20K1.13×
20California~200K1.10×
21Mississippi~20K1.08×
22Indiana~40K1.05×
23Iowa~20K1.02×
24South Dakota~5K1.02×
25Nebraska~10K1.00×
26Oklahoma~20K0.98×
27Maryland~30K0.97×
28Idaho~9K0.94×
29North Dakota~4K0.90×
30Washington, District of Columbia~5K0.89×
31Illinois~60K0.87×
32New York~90K0.84×
33Delaware~5K0.84×
34Missouri~30K0.83×
35Alaska~3K0.82×
36Connecticut~20K0.80×
37Montana~4K0.80×
38Rhode Island~5K0.79×
39Oregon~20K0.75×
40Wisconsin~20K0.73×
41Washington~30K0.69×
42West Virginia~6K0.69×
43Hawaii~6K0.68×
44New Hampshire~5K0.68×
45Maine~5K0.68×
46Ohio~40K0.67×
47Pennsylvania~40K0.65×
48Minnesota~20K0.65×
49Massachusetts~20K0.55×
50Michigan~20K0.47×
Fig. 06

Affinity by region

Affinity by region — Barberia, United States
0.47×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barberia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barberia audience
#·InterestCategoryAffinity×
01Wahl ClipperBeauty & Wellness45.39×
02Müller (company)Food & Beverages45.06×
03SupercutsBeauty & Wellness31.71×
04Khabib NurmagomedovSports30.38×
05Beard oilBeauty & Wellness25.26×
06Anthony JoshuaSports21.96×
07BodrumTravel & Leisure20.55×
08Hair CutteryBeauty & Wellness20.38×
09Disneyland ParisTravel & Leisure13.30×
10Toyota SupraCars & Mobility12.66×
11Facial hairBeauty & Wellness11.35×
12RazorBeauty & Wellness10.99×
13Afro-textured hairBeauty & Wellness10.59×
14TaekwondoSports10.59×
15Rick and MortyMovies & TV9.52×
16JudoSports8.04×
17HairbrushBeauty & Wellness6.98×
18Broadway theatreTravel & Leisure6.55×
19Hair ExtensionsBeauty & Wellness6.29×
20VehiclesCars & Mobility2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barberia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barberia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.43×
Risk AppetiteTHRILL1.80×
Design AffinityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barberia audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.46×
IndulgenceJOY0.55×
Career OrientationPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barberia have in United States?

Barberia has an estimated audience of 1,978,713 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Barberia fans?

36.4% of Barberia fans are female, 63.6% are male, with an average age of 30.1 years.

03

Which brands do Barberia fans like most?

Barberia fans show strongest brand affinity for Supercuts (31.71×), Anthony Joshua (21.96×), and Wahl Clipper (45.39×) over the country average.

04

Where do Barberia fans live in United States?

Barberia fans in United States are most concentrated in Texas (reach ~300K), Florida (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Barberia fans also like?

Beyond Barberia itself, the audience over-indexes on Anthony Joshua (21.96×), Wahl Clipper (45.39×), Facial hair (11.35×), and Razor (10.99×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Barberia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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