Barberia Audience in United States

Barberia logo

Barberia has an estimated audience of 1,978,713 people in United States. 36.4% are female, 63.6% are male, average age 30.1. Top regions: Texas, Florida, California. Top brand affinities: Hair Cuttery, Google Maps, Supercuts, Khabib Nurmagomedov, Indeed.com.

The average Barberia fan in United States is 30.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Hair Cuttery, Google Maps, Supercuts, with strongest over-indexing on Hair Cuttery (137.25× the country average). Demographically, the Barberia audience skews more male with an average age of 30.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Touchpoint · Subtype: Beard

Demographics of Barberia fans

Demographic split for Barberia audience in United States
MetricValue
Female36.4%
Male63.6%
Average age30.1
Estimated audience size1,978,713

Audience persona

The typical Barberia fan in United States is more male, around 30.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hair Cuttery.

Top regions in United States

Top regions ranked by reach for Barberia in United States
RegionReachAffinity
Texas383,4002.25×
Florida357,2102.67×
California272,6711.25×
Georgia106,9341.75×
New York101,5980.92×
Virginia99,3252.06×
North Carolina75,8361.27×
New Jersey74,9641.49×
Illinois62,3810.95×
Arizona62,0341.54×
Tennessee56,5781.43×
Pennsylvania43,9230.66×
Alabama43,6011.58×
Ohio39,8960.65×
Colorado39,7931.28×
South Carolina38,8491.3×
Indiana36,1471×
Maryland35,9971.06×
Louisiana31,8011.25×
Utah29,9911.69×
Kentucky28,7341.16×
Washington28,1170.71×
Missouri25,7050.81×
Nevada22,3921.17×
Oklahoma22,2701.01×
Michigan20,7490.4×
Massachusetts20,4160.52×
Wisconsin20,1170.68×
Arkansas19,5281.2×
Kansas18,8071.21×
Mississippi18,2561.12×
Oregon17,4910.77×
Minnesota17,0420.6×
Connecticut14,7680.74×
Iowa13,8090.85×
New Mexico13,0351.31×
Nebraska9,6780.98×
Idaho8,6340.87×
Washington, District of Columbia5,6960.96×
South Dakota4,3840.96×
Rhode Island4,2580.68×
Delaware3,9010.71×
West Virginia3,2600.35×
Montana2,9970.55×
North Dakota2,8290.7×
Wyoming2,2390.76×
New Hampshire1,9260.25×
Hawaii1,8450.22×
Maine1,6140.23×
Vermont1,1070.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barberia audience
BrandAffinityCategory
Hair Cuttery137.25×Beauty & Wellness
Google Maps9.97×Internet & Social Media
Supercuts24.32×Beauty & Wellness
Khabib Nurmagomedov48.41×Sports
Indeed.com8.06×Business & Career
Facial hair16.01×Beauty & Wellness
Toyota Supra24.37×Cars & Mobility
Apple Store12.47×Shopping
Enterprise Rent-A-Car9.47×Cars & Mobility
Hair Extensions8.04×Beauty & Wellness
JD Sports15.08×Shopping
Disneyland Paris13.71×Travel & Leisure
Wahl Clipper36.24×Beauty & Wellness
Google News6.41×News
Beard oil21.85×Beauty & Wellness
Planet Fitness4.28×Sports
Anthony Joshua13.53×Sports
Rick and Morty7.3×Movies & TV
StubHub8.83×Travel & Leisure
DuckDuckGo8.79×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barberia audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.08
Early Adopter MentalityPOWER1.71
Luxury OrientationPREMIUM1.71
Risk AppetiteTHRILL1.43
Design AffinityPREMIUM1.42
Sports ActivityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Barberia
CountryShare
United States17.6%
Brazil8.6%
Japan7.0%

See Barberia audiences in other countries

More Beard audiences in United States

Frequently asked questions

How many fans does Barberia have in United States?

Barberia has an estimated audience of 1,978,713 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Barberia fans?

36.4% of Barberia fans are female, 63.6% are male, with an average age of 30.1 years.

Which brands do Barberia fans like most?

Barberia fans show strongest brand affinity for Hair Cuttery (137.25×), Google Maps (9.97×), and Supercuts (24.32×) over the country average.

Where do Barberia fans live in United States?

Barberia fans in United States are most concentrated in Texas (reach 383,400), Florida (reach 357,210), and California (reach 272,671). These three regions account for the largest share of the active audience.

What other brands do Barberia fans also like?

Beyond Barberia itself, the audience over-indexes on Google Maps (9.97×), Supercuts (24.32×), Khabib Nurmagomedov (48.41×), and Indeed.com (8.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barberia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.