Rascasse Audience Intelligence

Barberia Audience in Germany

A data profile of the people who buy, follow and care about Barberia in Germany — modelled from more than twelve digital signal sources. Barberia has an estimated audience of 363,527 people in Germany.

#221among Touchpoint in Germany#218in Beauty & Wellness

The average Barberia fan in Germany is 30.9 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Facial hair, Barbershop music, Müller (company), with strongest over-indexing on Facial hair (29.65× the country average).

Demographically, the Barberia audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Barberia fan in Germany is more male, around 30.9 years old, with strong Risk Appetite tendencies and a notable affinity for Facial hair.

Category: Beauty & Wellness · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barberia profile in Germany.

Audience size
364K
in Germany
Gender
37.1%♀
62.9% male
Age
30.9
average years
Country rank
#15112
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barberia fans

37.1% are female, 62.9% are male, average age 30.9.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for Barberia audience in Germany
MetricValue
Female37.1%
Male62.9%
Average age30.9
Estimated audience size363,527
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Barberia audience in Germany
Age bracketShare%
16-1939%
20-2927%
30-3917%
40-4912%
50+6%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Barberia audience comes from Germany.

Worldwide audience distribution share by country for Barberia
CountryShare
United States17.6%
Brazil8.6%
Japan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barberia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Barberia fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K2.70×
02Berlin~30K2.10×
03Baden-Württemberg~60K1.18×
04Hessen~30K1.17×
05Brandenburg~10K1.05×
06Bremen~3K1.03×
07Hamburg~8K0.98×
08Rheinland-Pfalz~20K0.94×
09Saarland~4K0.94×
10Mecklenburg-Vorpommern~6K0.87×
11Sachsen-Anhalt~8K0.86×
12Thüringen~8K0.86×
13Sachsen~10K0.79×
14Schleswig-Holstein~10K0.79×
15Nordrhein-Westfalen~60K0.71×
16Niedersachsen~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Barberia, Germany
0.69×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barberia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barberia audience
#·InterestCategoryAffinity×
01Fabrizio CoronaMovies & TV36.19×
02Wahl ClipperBeauty & Wellness35.96×
03Cigar barFood & Beverages35.63×
04Barbershop musicMusic & Radio31.16×
05Facial hairBeauty & Wellness29.65×
06BarbadosTravel & Leisure26.05×
07HydraFacialBeauty & Wellness24.38×
08Beach tennisSports21.42×
09Beard oilBeauty & Wellness18.64×
10Firefly (airline)Travel & Leisure12.82×
11Miroslav KloseSports11.70×
12Whirlpool CorporationHome & Garden11.11×
13Victoria BeckhamFashion & Accessoires10.05×
14Bespoke tailoringFashion & Accessoires7.84×
15Internet forumTechnology & Electronics6.88×
16StradivariusShopping6.37×
17Müller (company)Food & Beverages6.07×
18Satellite televisionTechnology & Electronics5.61×
19Wood carvingHome & Garden5.42×
20LivemusicMusic & Radio3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barberia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barberia audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.82×
TravellingTHRILL1.64×
Luxury OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barberia audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.59×
Family OrientationCONSERVATISM0.78×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barberia have in Germany?

Barberia has an estimated audience of 363,527 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Barberia fans?

37.1% of Barberia fans are female, 62.9% are male, with an average age of 30.9 years.

03

Which brands do Barberia fans like most?

Barberia fans show strongest brand affinity for Facial hair (29.65×), Barbershop music (31.16×), and Müller (company) (6.07×) over the country average.

04

Where do Barberia fans live in Germany?

Barberia fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~60K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Barberia fans also like?

Beyond Barberia itself, the audience over-indexes on Barbershop music (31.16×), Müller (company) (6.07×), Barbados (26.05×), and Whirlpool Corporation (11.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in Germany

See Barberia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Barberia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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