Barberia Audience in Germany
Barberia has an estimated audience of 363,527 people in Germany. 37.1% are female, 62.9% are male, average age 30.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Facial hair, Livemusic, Wahl Clipper, Batman, Barbados.
The average Barberia fan in Germany is 30.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Facial hair, Livemusic, Wahl Clipper, with strongest over-indexing on Facial hair (31.33× the country average). Demographically, the Barberia audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint · Subtype: Beard
Demographics of Barberia fans
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 30.9 |
| Estimated audience size | 363,527 |
Audience persona
The typical Barberia fan in Germany is more male, around 30.9 years old, with strong Travelling tendencies and a notable affinity for Facial hair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 142,072 | 2.43× |
| Nordrhein-Westfalen | 58,877 | 0.74× |
| Baden-Württemberg | 58,776 | 1.18× |
| Berlin | 37,692 | 2.32× |
| Hessen | 31,423 | 1.13× |
| Niedersachsen | 17,686 | 0.5× |
| Rheinland-Pfalz | 13,762 | 0.76× |
| Brandenburg | 13,506 | 1.2× |
| Sachsen | 11,820 | 0.66× |
| Hamburg | 8,361 | 1.02× |
| Schleswig-Holstein | 7,195 | 0.55× |
| Sachsen-Anhalt | 5,418 | 0.58× |
| Thüringen | 4,424 | 0.48× |
| Bremen | 3,687 | 1.19× |
| Mecklenburg-Vorpommern | 3,450 | 0.5× |
| Saarland | 3,430 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Facial hair | 31.33× | Beauty & Wellness |
| Livemusic | 7.34× | Music & Radio |
| Wahl Clipper | 42.04× | Beauty & Wellness |
| Batman | 3.35× | Movies & TV |
| Barbados | 23.04× | Travel & Leisure |
| Natural foods | 5.31× | Food & Beverages |
| Shellac | 6.55× | Beauty & Wellness |
| Car wash | 6.11× | Cars & Mobility |
| Victoria Beckham | 11.01× | Fashion & Accessoires |
| HydraFacial | 21.67× | Beauty & Wellness |
| Skin care | 3.56× | Beauty & Wellness |
| Travel Blogger | 7.09× | Travel & Leisure |
| Casino | 5.74× | Games |
| Non-fiction books | 5.03× | Literature |
| Do it yourself (DIY) | 2.23× | Home & Garden |
| Hair care | 3.69× | Beauty & Wellness |
| Natural skin care | 4.53× | Beauty & Wellness |
| Trabzonspor | 5.45× | Sports |
| Firefly (airline) | 14.19× | Travel & Leisure |
| ICloud | 4.7× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.14 |
| Luxury Orientation | PREMIUM | 1.95 |
| LGBTQ+ Identity | OPEN | 1.55 |
| DIY Mentality | THRILL | 1.53 |
| Risk Appetite | THRILL | 1.52 |
| Early Adopter Mentality | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 8.6% |
| Japan | 7.0% |
See Barberia audiences in other countries
More Beard audiences in Germany
- Shaving (3,162,349)
- Beard (2,290,816)
- Moustache (461,863)
- Beard oil (353,696)
- Shaving cream (318,989)
Frequently asked questions
How many fans does Barberia have in Germany?
Barberia has an estimated audience of 363,527 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Barberia fans?
37.1% of Barberia fans are female, 62.9% are male, with an average age of 30.9 years.
Which brands do Barberia fans like most?
Barberia fans show strongest brand affinity for Facial hair (31.33×), Livemusic (7.34×), and Wahl Clipper (42.04×) over the country average.
Where do Barberia fans live in Germany?
Barberia fans in Germany are most concentrated in Bayern (reach 142,072), Nordrhein-Westfalen (reach 58,877), and Baden-Württemberg (reach 58,776). These three regions account for the largest share of the active audience.
What other brands do Barberia fans also like?
Beyond Barberia itself, the audience over-indexes on Livemusic (7.34×), Wahl Clipper (42.04×), Batman (3.35×), and Barbados (23.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barberia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.