Barbershop music Audience in Germany
Barbershop music has an estimated audience of 712,402 people in Germany. 41.8% are female, 58.2% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barberia, Beard oil, Gillette (brand), Wahl Clipper, Entertainment.
The average Barbershop music fan in Germany is 33.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barberia, Beard oil, Gillette (brand), with strongest over-indexing on Barberia (31.16× the country average). Demographically, the Barbershop music audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Barbershop music fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 33.4 |
| Estimated audience size | 712,402 |
Audience persona
The typical Barbershop music fan in Germany is more male, around 33.4 years old, with strong Sustainability tendencies and a notable affinity for Barberia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 163,265 | 1.05× |
| Bayern | 153,465 | 1.34× |
| Baden-Württemberg | 118,233 | 1.22× |
| Hessen | 78,625 | 1.45× |
| Niedersachsen | 50,971 | 0.74× |
| Berlin | 49,195 | 1.54× |
| Rheinland-Pfalz | 38,997 | 1.09× |
| Sachsen | 36,472 | 1.04× |
| Brandenburg | 25,533 | 1.16× |
| Schleswig-Holstein | 17,182 | 0.67× |
| Hamburg | 14,479 | 0.9× |
| Thüringen | 13,748 | 0.76× |
| Sachsen-Anhalt | 11,576 | 0.63× |
| Mecklenburg-Vorpommern | 10,162 | 0.75× |
| Saarland | 7,062 | 0.81× |
| Bremen | 5,269 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barberia | 31.16× | Beauty & Wellness |
| Beard oil | 18.89× | Beauty & Wellness |
| Gillette (brand) | 16.01× | Beauty & Wellness |
| Wahl Clipper | 34.1× | Beauty & Wellness |
| Entertainment | 1.7× | Movies & TV |
| FC Bayern Munich | 2.07× | Sports |
| Sports | 1.72× | Sports |
| Harry Potter | 1.88× | Movies & TV |
| Food and drink | 1.6× | Food & Beverages |
| Vehicles | 1.78× | Cars & Mobility |
| Bundesliga | 2.04× | Sports |
| Facial hair | 6.03× | Beauty & Wellness |
| Outdoor recreation | 1.69× | Sports |
| Man | 7.08× | Kids & Family |
| IKEA | 2.16× | Home & Garden |
| Long hair | 4.89× | Beauty & Wellness |
| Food | 1.61× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Arts and music | 1.54× | Arts & Culture |
| Reading | 1.57× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.49 |
| Urban Lifestyle | OPEN | 1.4 |
| Sports Activity | POWER | 1.37 |
| Travelling | THRILL | 1.27 |
| Early Adopter Mentality | POWER | 1.18 |
| Luxury Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Mexico | 5.2% |
| Brazil | 5.1% |
See Barbershop music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Barbershop music have in Germany?
Barbershop music has an estimated audience of 712,402 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barbershop music fans?
41.8% of Barbershop music fans are female, 58.2% are male, with an average age of 33.4 years.
Which brands do Barbershop music fans like most?
Barbershop music fans show strongest brand affinity for Barberia (31.16×), Beard oil (18.89×), and Gillette (brand) (16.01×) over the country average.
Where do Barbershop music fans live in Germany?
Barbershop music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 163,265), Bayern (reach 153,465), and Baden-Württemberg (reach 118,233). These three regions account for the largest share of the active audience.
What other brands do Barbershop music fans also like?
Beyond Barbershop music itself, the audience over-indexes on Beard oil (18.89×), Gillette (brand) (16.01×), Wahl Clipper (34.1×), and Entertainment (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barbershop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.