Man Audience in Germany
Man has an estimated audience of 1,810,999 people in Germany. 44.1% are female, 55.9% are male, average age 36.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Ravelry, Satire, RTL Television, TikTok, Spas.
The average Man fan in Germany is 36.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Ravelry, Satire, RTL Television, with strongest over-indexing on Ravelry (13.8× the country average). Demographically, the Man audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Man fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 36.1 |
| Estimated audience size | 1,810,999 |
Audience persona
The typical Man fan in Germany is more male, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Ravelry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 450,383 | 1.55× |
| Nordrhein-Westfalen | 410,085 | 1.03× |
| Baden-Württemberg | 252,814 | 1.02× |
| Niedersachsen | 197,161 | 1.12× |
| Hessen | 183,120 | 1.33× |
| Rheinland-Pfalz | 88,245 | 0.97× |
| Sachsen | 86,301 | 0.97× |
| Berlin | 78,804 | 0.97× |
| Schleswig-Holstein | 57,044 | 0.88× |
| Brandenburg | 50,613 | 0.9× |
| Hamburg | 41,811 | 1.02× |
| Thüringen | 40,437 | 0.88× |
| Sachsen-Anhalt | 39,820 | 0.85× |
| Mecklenburg-Vorpommern | 27,883 | 0.81× |
| Saarland | 17,513 | 0.79× |
| Bremen | 14,192 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ravelry | 13.8× | Internet & Social Media |
| Satire | 5.3× | Literature |
| RTL Television | 3.36× | Movies & TV |
| TikTok | 1.82× | Internet & Social Media |
| Spas | 2.58× | Beauty & Wellness |
| Ice cream | 4.79× | Food & Beverages |
| D&R | 8.04× | Technology & Electronics |
| German television comedy | 4.94× | Movies & TV |
| Western Union | 3.55× | Business & Career |
| Country rap | 5.05× | Music & Radio |
| Beko | 11.36× | Technology & Electronics |
| Google News | 3.44× | News |
| Leggings | 3.58× | Fashion & Accessoires |
| Vegetable Gardening | 4.97× | Food & Beverages |
| Headphones | 4.24× | Technology & Electronics |
| Livemusic | 2.43× | Music & Radio |
| Pokémon | 3.13× | Games |
| Crochet | 3.03× | Home & Garden |
| Hairstyle | 2.27× | Beauty & Wellness |
| Stuttgart | 2.31× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.21 |
| Travelling | THRILL | 1.2 |
| Individualism | JOY | 1.15 |
| Sports Activity | POWER | 1.14 |
| Luxury Orientation | PREMIUM | 1.12 |
| Pet Ownership | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 11.2% |
| Italy | 7.9% |
See Man audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Man have in Germany?
Man has an estimated audience of 1,810,999 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Man fans?
44.1% of Man fans are female, 55.9% are male, with an average age of 36.1 years.
Which brands do Man fans like most?
Man fans show strongest brand affinity for Ravelry (13.8×), Satire (5.3×), and RTL Television (3.36×) over the country average.
Where do Man fans live in Germany?
Man fans in Germany are most concentrated in Bayern (reach 450,383), Nordrhein-Westfalen (reach 410,085), and Baden-Württemberg (reach 252,814). These three regions account for the largest share of the active audience.
What other brands do Man fans also like?
Beyond Man itself, the audience over-indexes on Satire (5.3×), RTL Television (3.36×), TikTok (1.82×), and Spas (2.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.