Man Audience in Germany
A data profile of the people who buy, follow and care about Man in Germany — modelled from more than twelve digital signal sources. Man has an estimated audience of 1,810,999 people in Germany.
The average Man fan in Germany is 36.1 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Google News, Bodrum, D&R, with strongest over-indexing on Google News (3.71× the country average).
Demographically, the Man audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Individualism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Man fan in Germany is more male, around 36.1 years old, with strong Individualism tendencies and a notable affinity for Google News.
At a glance
The key figures that characterise the Man profile in Germany.
Search interest · 12-month trend
Demographics of Man fans
44.1% are female, 55.9% are male, average age 36.1.
Gender split
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 36.1 |
| Estimated audience size | 1,810,999 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Man audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 11.2% |
| Italy | 7.9% |
Geography
Where the Man audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~400K | 1.52× | |
| 02 | Hessen | ~200K | 1.23× | |
| 03 | Niedersachsen | ~200K | 1.09× | |
| 04 | Baden-Württemberg | ~300K | 1.03× | |
| 05 | Nordrhein-Westfalen | ~400K | 1.02× | |
| 06 | Rheinland-Pfalz | ~90K | 0.99× | |
| 07 | Sachsen | ~90K | 0.99× | |
| 08 | Hamburg | ~40K | 0.99× | |
| 09 | Thüringen | ~40K | 0.95× | |
| 10 | Bremen | ~10K | 0.95× | |
| 11 | Sachsen-Anhalt | ~40K | 0.92× | |
| 12 | Berlin | ~70K | 0.90× | |
| 13 | Brandenburg | ~50K | 0.90× | |
| 14 | Schleswig-Holstein | ~60K | 0.87× | |
| 15 | Saarland | ~20K | 0.85× | |
| 16 | Mecklenburg-Vorpommern | ~30K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Man audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | D&R | Technology & Electronics | 7.63× | ||
| 02 | Clairvoyance | Politics & Society | 7.38× | ||
| 03 | Barbershop music | Music & Radio | 7.08× | ||
| 04 | Ravelry | Internet & Social Media | 5.94× | ||
| 05 | Bodrum | Travel & Leisure | 4.91× | ||
| 06 | Zara Kids | Fashion & Accessoires | 4.85× | ||
| 07 | Apple Store | Shopping | 4.45× | ||
| 08 | Scooby-Doo | Movies & TV | 4.11× | ||
| 09 | Sözcü | News | 3.73× | ||
| 10 | Google News | News | 3.71× | ||
| 11 | Stradivarius | Shopping | 3.17× | ||
| 12 | 1. FC Nürnberg | Sports | 3.11× | ||
| 13 | Pillow | Home & Garden | 2.91× | ||
| 14 | High school | Business & Career | 2.55× | ||
| 15 | Fortuna Düsseldorf | Sports | 2.55× | ||
| 16 | Tour de France | Sports | 2.35× | ||
| 17 | SunExpress | Travel & Leisure | 2.19× | ||
| 18 | Ryanair | Travel & Leisure | 1.80× | ||
| 19 | ImmoScout24 | Home & Garden | 1.67× | ||
| 20 | Flower | Home & Garden | 1.65× |
Personality of the Man audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.27× | |
| Spirituality | BALANCE | 1.25× | |
| Patriotism | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.75× | |
| Design Affinity | PREMIUM | 0.77× | |
| Community Orientation | OPEN | 0.79× |
Frequently asked questions
How many fans does Man have in Germany?
Man has an estimated audience of 1,810,999 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Man fans?
44.1% of Man fans are female, 55.9% are male, with an average age of 36.1 years.
Which brands do Man fans like most?
Man fans show strongest brand affinity for Google News (3.71×), Bodrum (4.91×), and D&R (7.63×) over the country average.
Where do Man fans live in Germany?
Man fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Man fans also like?
Beyond Man itself, the audience over-indexes on Bodrum (4.91×), D&R (7.63×), Scooby-Doo (4.11×), and Ryanair (1.8×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Man audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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