Man Audience in Germany
Man has an estimated audience of 1,810,999 people in Germany. 44.1% are female, 55.9% are male, average age 36.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Home Delivery, Este, Veneto, Kodi (software).
The average Man fan in Germany is 36.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Home Delivery, with strongest over-indexing on Gil Ofarim (2.15× the country average). Demographically, the Man audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Man fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 36.1 |
| Estimated audience size | 1,810,999 |
Audience persona
The typical Man fan in Germany is more male, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 450,383 | 1.55× |
| Nordrhein-Westfalen | 410,085 | 1.03× |
| Baden-Württemberg | 252,814 | 1.02× |
| Niedersachsen | 197,161 | 1.12× |
| Hessen | 183,120 | 1.33× |
| Rheinland-Pfalz | 88,245 | 0.97× |
| Sachsen | 86,301 | 0.97× |
| Berlin | 78,804 | 0.97× |
| Schleswig-Holstein | 57,044 | 0.88× |
| Brandenburg | 50,613 | 0.9× |
| Hamburg | 41,811 | 1.02× |
| Thüringen | 40,437 | 0.88× |
| Sachsen-Anhalt | 39,820 | 0.85× |
| Mecklenburg-Vorpommern | 27,883 | 0.81× |
| Saarland | 17,513 | 0.79× |
| Bremen | 14,192 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.15× | Music & Radio |
| Progressive rock | 2.63× | Music & Radio |
| Home Delivery | 2.52× | Food & Beverages |
| Este, Veneto | 1.95× | Travel & Leisure |
| Kodi (software) | 2.17× | Technology & Electronics |
| De Buyer | 7.24× | Home & Garden |
| Buddy – The Buddy Holly Story | 3.02× | Music & Radio |
| Anton Hofreiter | 3.4× | Politics & Society |
| Volvo V60 | 2.76× | Cars & Mobility |
| Corfu (regional unit) | 1.84× | Travel & Leisure |
| Loincloth | 1.68× | Fashion & Accessoires |
| Picnic | 2.02× | Kids & Family |
| Fantasy Earth: Zero | 3.52× | Games |
| Building insulation | 2.27× | Home & Garden |
| Esra Erol | 2.38× | Movies & TV |
| Celtic mythology | 2.23× | Arts & Culture |
| Halsey, Oregon | 4.98× | Travel & Leisure |
| Information sensitivity | 2.12× | Technology & Electronics |
| Liberace | 2.44× | Music & Radio |
| Medieval fantasy | 4.41× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.21 |
| Travelling | THRILL | 1.2 |
| Individualism | JOY | 1.15 |
| Sports Activity | POWER | 1.14 |
| Luxury Orientation | PREMIUM | 1.12 |
| Pet Ownership | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 11.2% |
| Italy | 7.9% |
See Man audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Man have in Germany?
Man has an estimated audience of 1,810,999 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Man fans?
44.1% of Man fans are female, 55.9% are male, with an average age of 36.1 years.
Which brands do Man fans like most?
Man fans show strongest brand affinity for Gil Ofarim (2.15×), Progressive rock (2.63×), and Home Delivery (2.52×) over the country average.
Where do Man fans live in Germany?
Man fans in Germany are most concentrated in Bayern (reach 450,383), Nordrhein-Westfalen (reach 410,085), and Baden-Württemberg (reach 252,814). These three regions account for the largest share of the active audience.
What other brands do Man fans also like?
Beyond Man itself, the audience over-indexes on Progressive rock (2.63×), Home Delivery (2.52×), Este, Veneto (1.95×), and Kodi (software) (2.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.