Man Audience in Brazil
Man has an estimated audience of 11,452,041 people in Brazil. 57.4% are female, 42.6% are male, average age 40.1. Top brand affinities: Nature, Family, Social media, Sport Club do Recife, Happiness.
Top brand affinities include Nature, Family, Social media, with strongest over-indexing on Nature (1.81× the country average). Demographically, the Man audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Tradition.
Category: Kids & Family · Type: Topic
Demographics of Man fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.1 |
| Estimated audience size | 11,452,041 |
Audience persona
The typical Man fan in Brazil is more female, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.81× | Home & Garden |
| Family | 1.57× | Kids & Family |
| Social media | 1.61× | Business & Career |
| Sport Club do Recife | 2.19× | Sports |
| Happiness | 1.8× | Health |
| Kitchen | 1.51× | Home & Garden |
| Telegram | 2.25× | Internet & Social Media |
| Mixed martial arts | 2.99× | Sports |
| OLX | 2.13× | Shopping |
| Electrolux | 2.09× | Home & Garden |
| Dogs | 1.65× | Pets & Animals |
| 1.64× | Technology & Electronics | |
| Spas | 1.67× | Beauty & Wellness |
| Coritiba Foot Ball Club | 1.93× | Sports |
| University | 1.6× | Business & Career |
| Netshoes | 1.7× | Shopping |
| Havaianas | 2.13× | Fashion & Accessoires |
| Dafiti | 1.92× | Fashion & Accessoires |
| Toys | 1.54× | Games |
| Apartment | 1.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.57 |
| Tradition | CONSERVATISM | 1.41 |
| Early Adopter Mentality | POWER | 1.27 |
| Extroversion | THRILL | 1.18 |
| Indulgence | JOY | 1.12 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 11.2% |
| Italy | 7.9% |
See Man audiences in other countries
More Kids & Family audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.