A data profile of the people who buy, follow and care about Man in Brazil — modelled from more than twelve digital signal sources. Man has an estimated audience of 11,452,041 people in Brazil.
Man has an estimated audience of 11,452,041 people in Brazil. 57.4% are female, 42.6% are male, average age 40.1. Top brand affinities: MSN, Coritiba Foot Ball Club, Dafiti, Tradition, Public transport.
Top brand affinities include MSN, Coritiba Foot Ball Club, Dafiti, with strongest over-indexing on MSN (1.75× the country average).
Demographically, the Man audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Man fan in Brazil is more female, around 40.1 years old, with strong Tradition tendencies and a notable affinity for MSN.
The key figures that characterise the Man profile in Brazil.
57.4% are female, 42.6% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.1 |
| Estimated audience size | 11,452,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Man audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 11.2% |
| Italy | 7.9% |
The strongest cross-interests of the Man audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leonardo DiCaprio | Movies & TV | 2.14× | ||
| 02 | Sandra Bullock | Movies & TV | 1.99× | ||
| 03 | Dafiti | Fashion & Accessoires | 1.78× | ||
| 04 | Public transport | Cars & Mobility | 1.77× | ||
| 05 | MSN | News | 1.75× | ||
| 06 | Air pollution | Health | 1.74× | ||
| 07 | Farfetch | Shopping | 1.73× | ||
| 08 | Anne Hathaway | Movies & TV | 1.72× | ||
| 09 | Jason Statham | Movies & TV | 1.67× | ||
| 10 | Island | Travel & Leisure | 1.65× | ||
| 11 | Tradition | Politics & Society | 1.64× | ||
| 12 | Coritiba Foot Ball Club | Sports | 1.63× | ||
| 13 | A.C. Milan | Sports | 1.59× | ||
| 14 | Chelsea F.C. | Sports | 1.58× | ||
| 15 | Lady Gaga | Music & Radio | 1.58× | ||
| 16 | Centauro | Cars & Mobility | 1.56× | ||
| 17 | Microwave oven | Home & Garden | 1.53× | ||
| 18 | Virtual reality | Technology & Electronics | 1.53× | ||
| 19 | Masonry | Home & Garden | 1.53× | ||
| 20 | Submarino | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.64× | |
| Patriotism | CONSERVATISM | 1.52× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.36× | |
| Luxury Orientation | PREMIUM | 0.43× | |
| Design Affinity | PREMIUM | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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