A data profile of the people who buy, follow and care about Man in Italy — modelled from more than twelve digital signal sources. Man has an estimated audience of 8,109,252 people in Italy.
The average Man fan in Italy is 43.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Genetics, WhatsApp, with strongest over-indexing on Wikipedia (3.59× the country average).
Demographically, the Man audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Man fan in Italy is balanced, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Man profile in Italy.
53.6% are female, 46.4% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 43.2 |
| Estimated audience size | 8,109,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Man audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 11.2% |
| Italy | 7.9% |
Where the Man audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1M | 1.34× | |
| 02 | Lombardy | ~2M | 1.26× | |
| 03 | Lazio | ~1M | 1.24× | |
| 04 | Sicilia | ~800K | 1.17× | |
| 05 | Puglia | ~600K | 1.15× | |
| 06 | Calabria | ~300K | 1.07× | |
| 07 | Emilia-Romagna | ~700K | 1.06× | |
| 08 | Tuscany | ~600K | 1.06× | |
| 09 | Trentino-Alto Adige/Südtirol | ~200K | 1.05× | |
| 10 | Sardinia | ~200K | 1.02× | |
| 11 | Veneto | ~600K | 1.00× | |
| 12 | Abruzzo | ~200K | 0.98× | |
| 13 | Piedmont | ~600K | 0.95× | |
| 14 | Friuli-Venezia Giulia | ~100K | 0.95× | |
| 15 | Marche | ~200K | 0.93× | |
| 16 | Basilicata | ~70K | 0.88× | |
| 17 | Liguria | ~200K | 0.85× | |
| 18 | Umbria | ~100K | 0.81× | |
| 19 | Molise | ~30K | 0.71× | |
| 20 | Aosta Valley | ~10K | 0.66× |
The strongest cross-interests of the Man audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 3.99× | ||
| 02 | Wikipedia | Internet & Social Media | 3.59× | ||
| 03 | Satire | Literature | 2.79× | ||
| 04 | Genetics | Kids & Family | 2.74× | ||
| 05 | New Testament | Politics & Society | 2.71× | ||
| 06 | Sex and the City | Movies & TV | 2.45× | ||
| 07 | Mediaset | Technology & Electronics | 2.15× | ||
| 08 | Anne Hathaway | Movies & TV | 2.09× | ||
| 09 | Flower bouquet | Home & Garden | 2.03× | ||
| 10 | Champagne | Food & Beverages | 1.84× | ||
| 11 | General practitioner | Health | 1.77× | ||
| 12 | Subscription business model | Shopping | 1.72× | ||
| 13 | TV talkshows | Movies & TV | 1.69× | ||
| 14 | Deal of the day | Shopping | 1.68× | ||
| 15 | Expensive Taste | Business & Career | 1.68× | ||
| 16 | Adriatic Sea | Travel & Leisure | 1.67× | ||
| 17 | Internet & Social Media | 1.64× | |||
| 18 | HVAC | Home & Garden | 1.62× | ||
| 19 | Instant messaging | Internet & Social Media | 1.58× | ||
| 20 | Viral video | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Individualism | JOY | 1.36× | |
| Sustainability | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Man has an estimated audience of 8,109,252 people in Italy, concentrated in Lombardy and Lazio.
53.6% of Man fans are female, 46.4% are male, with an average age of 43.2 years.
Man fans show strongest brand affinity for Wikipedia (3.59×), Genetics (2.74×), and WhatsApp (1.64×) over the country average.
Man fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Man itself, the audience over-indexes on Genetics (2.74×), WhatsApp (1.64×), Love & Sex (3.99×), and Satire (2.79×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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