Man Audience in Mexico
Man has an estimated audience of 6,023,538 people in Mexico. 40.3% are female, 59.7% are male, average age 32.3. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Mobile payment, Puma, Catholic Church, MSN, Anti-aging cream.
The average Man fan in Mexico is 32.3 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Mobile payment, Puma, Catholic Church, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Man audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Man fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 32.3 |
| Estimated audience size | 6,023,538 |
Audience persona
The typical Man fan in Mexico is more male, around 32.3 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 906,760 | 1.1× |
| Distrito Federal | 834,620 | 1.05× |
| Jalisco | 460,872 | 1.04× |
| Veracruz (state) | 404,792 | 1.14× |
| Nuevo Leon | 362,572 | 1× |
| Puebla | 361,078 | 1.13× |
| Baja California | 313,509 | 1.25× |
| Guanajuato | 285,923 | 1× |
| Chihuahua | 219,844 | 1.05× |
| Michoacan de Ocampo | 216,967 | 1.04× |
| Chiapas | 204,344 | 1.13× |
| Coahuila de Zaragoza | 183,978 | 1.02× |
| Guerrero | 150,755 | 0.99× |
| Hidalgo | 147,481 | 1.01× |
| Yucatan | 145,751 | 1.17× |
| Morelos | 105,680 | 1.01× |
| Durango | 74,721 | 0.9× |
| Zacatecas | 73,216 | 0.96× |
| Aguascalientes | 65,945 | 0.86× |
| Sinaloa | 64,457 | 0.4× |
| Tlaxcala | 55,650 | 0.8× |
| Nayarit | 53,983 | 0.93× |
| Baja California Sur | 45,979 | 0.96× |
| Campeche | 41,168 | 0.9× |
| Colima | 33,287 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Catholic Church | 2.55× | Politics & Society |
| MSN | 2.66× | News |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Banana | 2.73× | Food & Beverages |
| Sarcasm | 2.72× | Politics & Society |
| Game consoles | 2.13× | Technology & Electronics |
| Pedro Pascal | 2.62× | Movies & TV |
| Local news | 4.84× | News |
| Travel agency | 2.53× | Travel & Leisure |
| Broadcasting of sports events | 3.57× | Movies & TV |
| Stone Island | 20× | Fashion & Accessoires |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| El País | 2.53× | News |
| George Clooney | 5.84× | Movies & TV |
| Wattpad | 2.57× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2.02 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 11.2% |
| Italy | 7.9% |
See Man audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Man have in Mexico?
Man has an estimated audience of 6,023,538 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Man fans?
40.3% of Man fans are female, 59.7% are male, with an average age of 32.3 years.
Which brands do Man fans like most?
Man fans show strongest brand affinity for Mobile payment (5.93×), Puma (2.76×), and Catholic Church (2.55×) over the country average.
Where do Man fans live in Mexico?
Man fans in Mexico are most concentrated in State of Mexico (reach 906,760), Distrito Federal (reach 834,620), and Jalisco (reach 460,872). These three regions account for the largest share of the active audience.
What other brands do Man fans also like?
Beyond Man itself, the audience over-indexes on Puma (2.76×), Catholic Church (2.55×), MSN (2.66×), and Anti-aging cream (3.68×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.