Man Audience in United States

Man logo

Man has an estimated audience of 22,699,314 people in United States. 47.7% are female, 52.3% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Goop, Vocal harmony, Fairy godmother, Governor of Michigan.

The average Man fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Goop, Vocal harmony, with strongest over-indexing on Historic site (34.84× the country average). Demographically, the Man audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Man fans

Demographic split for Man audience in United States
MetricValue
Female47.7%
Male52.3%
Average age40.1
Estimated audience size22,699,314

Audience persona

The typical Man fan in United States is balanced, around 40.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Man in United States
RegionReachAffinity
California2,567,4211.03×
Texas2,043,3421.05×
Florida1,614,6501.05×
New York1,329,7591.05×
Pennsylvania796,3331.04×
Illinois788,4631.04×
Ohio731,8311.05×
Georgia724,1031.04×
North Carolina714,5481.05×
Virginia605,4551.1×
Michigan592,1591×
New Jersey549,5580.95×
Washington519,1531.14×
Arizona464,0971×
Tennessee452,3100.99×
Massachusetts426,1530.95×
Indiana425,1881.03×
Maryland384,9930.99×
Missouri374,9821.02×
Wisconsin373,8311.09×
Colorado370,7171.04×
Minnesota358,8431.1×
Kentucky313,3201.1×
South Carolina312,2090.91×
Alabama309,8460.98×
Louisiana295,0821.01×
Oklahoma257,5251.02×
Oregon247,0600.95×
Utah223,4791.1×
Connecticut210,3240.92×
Nevada203,3340.93×
Iowa197,0261.05×
Kansas195,1911.09×
Arkansas180,3540.96×
Mississippi178,9660.96×
Nebraska125,2401.1×
West Virginia120,8181.14×
Idaho113,9781×
New Mexico108,6240.95×
Hawaii87,6180.9×
Maine80,1200.99×
New Hampshire78,9310.88×
Montana60,2760.96×
Rhode Island59,2420.82×
Washington, District of Columbia57,9680.85×
South Dakota54,0401.03×
Delaware49,8730.8×
North Dakota46,8751.01×
Alaska44,3880.91×
Vermont37,1720.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Man audience
BrandAffinityCategory
Historic site34.84×Arts & Culture
Goop11.15×Internet & Social Media
Vocal harmony8.91×Music & Radio
Fairy godmother14.24×Literature
Governor of Michigan12.83×Politics & Society
Grinch6.9×Movies & TV
Wok10.67×Food & Beverages
Google Home9.32×Technology & Electronics
Hibachi10.54×Food & Beverages
Hipster11.82×Politics & Society
La Jolla11.15×Travel & Leisure
headspace11.14×Health
Grace Slick10.34×Music & Radio
Mathcore9.21×Music & Radio
Guitarist (magazine)12.79×Music & Radio
Nebraska Cornhuskers football3.99×Sports
Cherish (group)11.84×Music & Radio
Natural rubber2.1×Cars & Mobility
Combat sport1.58×Sports
TV Fanatic10.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Man audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.82
Price SensitivityPREMIUM1.32
ExtroversionTHRILL1.29
Early Adopter MentalityPOWER1.2
Risk AppetiteTHRILL1.18
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Man
CountryShare
United States22.2%
Brazil11.2%
Italy7.9%

See Man audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Man have in United States?

Man has an estimated audience of 22,699,314 people in United States, concentrated in California and Texas.

What is the gender split and age of Man fans?

47.7% of Man fans are female, 52.3% are male, with an average age of 40.1 years.

Which brands do Man fans like most?

Man fans show strongest brand affinity for Historic site (34.84×), Goop (11.15×), and Vocal harmony (8.91×) over the country average.

Where do Man fans live in United States?

Man fans in United States are most concentrated in California (reach 2,567,421), Texas (reach 2,043,342), and Florida (reach 1,614,650). These three regions account for the largest share of the active audience.

What other brands do Man fans also like?

Beyond Man itself, the audience over-indexes on Goop (11.15×), Vocal harmony (8.91×), Fairy godmother (14.24×), and Governor of Michigan (12.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.