A data profile of the people who buy, follow and care about Man in Spain — modelled from more than twelve digital signal sources. Man has an estimated audience of 4,384,258 people in Spain.
Man has an estimated audience of 4,384,258 people in Spain. 48.6% are female, 51.4% are male, average age 44.8. Top brand affinities: Iberia (airline), WhatsApp, Internet celebrity, Betfair, Love & Sex.
Top brand affinities include Iberia (airline), WhatsApp, Internet celebrity, with strongest over-indexing on Iberia (airline) (1.59× the country average).
Demographically, the Man audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Man fan in Spain is balanced, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Man profile in Spain.
48.6% are female, 51.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 44.8 |
| Estimated audience size | 4,384,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Man audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 11.2% |
| Italy | 7.9% |
The strongest cross-interests of the Man audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Cena | Sports | 4.94× | ||
| 02 | Love & Sex | Kids & Family | 3.41× | ||
| 03 | Satire | Literature | 3.17× | ||
| 04 | Sandra Bullock | Movies & TV | 3.15× | ||
| 05 | Internet celebrity | Internet & Social Media | 2.93× | ||
| 06 | Betfair | Games | 2.91× | ||
| 07 | Viral video | Internet & Social Media | 2.53× | ||
| 08 | Political science | Business & Career | 2.50× | ||
| 09 | Real property | Home & Garden | 1.88× | ||
| 10 | Radio | Technology & Electronics | 1.87× | ||
| 11 | Genetics | Kids & Family | 1.87× | ||
| 12 | Gambling | Games | 1.82× | ||
| 13 | Innovation | Business & Career | 1.78× | ||
| 14 | BP | Cars & Mobility | 1.74× | ||
| 15 | Internet & Social Media | 1.68× | |||
| 16 | Julio Iglesias | Music & Radio | 1.64× | ||
| 17 | Distilled beverage | Food & Beverages | 1.64× | ||
| 18 | Mango | Shopping | 1.64× | ||
| 19 | MSN | News | 1.61× | ||
| 20 | Iberia (airline) | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.85× | |
| Individualism | JOY | 1.70× | |
| Spirituality | BALANCE | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| DIY Mentality | THRILL | 0.76× | |
| Creativity | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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