A data profile of the people who buy, follow and care about Man in United Kingdom — modelled from more than twelve digital signal sources. Man has an estimated audience of 3,449,313 people in United Kingdom.
The average Man fan in United Kingdom is 40.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, North West.
Top brand affinities include Wikipedia, Hobby, William Hill (bookmaker), with strongest over-indexing on Wikipedia (3.56× the country average).
Demographically, the Man audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Man fan in United Kingdom is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Man profile in United Kingdom.
51.7% are female, 48.3% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 40.6 |
| Estimated audience size | 3,449,313 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Man audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 11.2% |
| Italy | 7.9% |
Where the Man audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 3.07× | |
| 02 | Wales | ~200K | 1.15× | |
| 03 | Northern Ireland | ~100K | 1.10× | |
| 04 | Scotland | ~300K | 0.81× | |
| 05 | Yorkshire and the Humber | ~200K | 0.71× | |
| 06 | North West | ~200K | 0.67× | |
| 07 | West Midlands | ~90K | 0.64× | |
| 08 | North East | ~70K | 0.50× | |
| 09 | South East | ~200K | 0.34× | |
| 10 | South West | ~100K | 0.34× | |
| 11 | East Midlands | ~80K | 0.32× | |
| 12 | East of England | ~100K | 0.31× |
The strongest cross-interests of the Man audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.56× | ||
| 02 | Adoption | Kids & Family | 3.11× | ||
| 03 | BB cream | Beauty & Wellness | 3.03× | ||
| 04 | Sketch comedy | Movies & TV | 2.88× | ||
| 05 | Pierce Brosnan | Movies & TV | 2.85× | ||
| 06 | Risk management | Business & Career | 2.52× | ||
| 07 | Esso | Cars & Mobility | 2.46× | ||
| 08 | Betfair | Games | 2.45× | ||
| 09 | Satire | Literature | 2.40× | ||
| 10 | True Detective | Movies & TV | 2.25× | ||
| 11 | Refrigerator | Home & Garden | 2.12× | ||
| 12 | William Hill (bookmaker) | Games | 2.08× | ||
| 13 | Hobby | Home & Garden | 2.04× | ||
| 14 | Philanthropy | Arts & Culture | 1.97× | ||
| 15 | Mother's Day | Kids & Family | 1.97× | ||
| 16 | Online newspaper | News | 1.96× | ||
| 17 | Internet & Social Media | 1.94× | |||
| 18 | Breaking news | Movies & TV | 1.78× | ||
| 19 | Genetics | Kids & Family | 1.76× | ||
| 20 | Distilled beverage | Food & Beverages | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.33× | |
| Travelling | THRILL | 1.22× | |
| Convenience Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.68× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.85× |
Man has an estimated audience of 3,449,313 people in United Kingdom, concentrated in England and Scotland.
51.7% of Man fans are female, 48.3% are male, with an average age of 40.6 years.
Man fans show strongest brand affinity for Wikipedia (3.56×), Hobby (2.04×), and William Hill (bookmaker) (2.08×) over the country average.
Man fans in United Kingdom are most concentrated in England (reach ~2.5M), Scotland (reach ~300K), and North West (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Man itself, the audience over-indexes on Hobby (2.04×), William Hill (bookmaker) (2.08×), WhatsApp (1.94×), and Betfair (2.45×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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