A data profile of the people who buy, follow and care about Genetics in United Kingdom — modelled from more than twelve digital signal sources. Genetics has an estimated audience of 9,286,297 people in United Kingdom.
The average Genetics fan in United Kingdom is 45.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Current events, Daily Express, History, with strongest over-indexing on Current events (1.52× the country average).
Demographically, the Genetics audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Genetics fan in United Kingdom is more female, around 45.9 years old, with strong Tradition tendencies and a notable affinity for Current events.
The key figures that characterise the Genetics profile in United Kingdom.
82.6% are female, 17.4% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 82.6% |
| Male | 17.4% |
| Average age | 45.9 |
| Estimated audience size | 9,286,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Genetics audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.8% |
| Italy | 7.0% |
| United Kingdom | 6.6% |
Where the Genetics audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~600K | 1.42× | |
| 02 | Yorkshire and the Humber | ~1M | 1.35× | |
| 03 | Northern Ireland | ~300K | 1.14× | |
| 04 | South East | ~1.5M | 1.05× | |
| 05 | North East | ~400K | 1.04× | |
| 06 | Wales | ~500K | 1.01× | |
| 07 | East of England | ~800K | 0.95× | |
| 08 | Scotland | ~800K | 0.93× | |
| 09 | England | ~7M | 0.88× | |
| 10 | South West | ~700K | 0.88× | |
| 11 | East Midlands | ~600K | 0.88× | |
| 12 | North West | ~700K | 0.66× |
The strongest cross-interests of the Genetics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dakota Fanning | Movies & TV | 5.16× | ||
| 02 | Robert Redford | Movies & TV | 3.53× | ||
| 03 | Obituary | Literature | 2.99× | ||
| 04 | Crossword | Games | 2.61× | ||
| 05 | Christmas Eve | Kids & Family | 2.46× | ||
| 06 | Dick Van Dyke | Movies & TV | 2.40× | ||
| 07 | Brain | Health | 2.36× | ||
| 08 | Wikipedia | Internet & Social Media | 2.11× | ||
| 09 | Home Bargains | Shopping | 1.94× | ||
| 10 | Fatherhood | Kids & Family | 1.81× | ||
| 11 | History | Literature | 1.79× | ||
| 12 | Daily Express | News | 1.71× | ||
| 13 | National Lottery (United Kingdom) | Games | 1.68× | ||
| 14 | Law | Business & Career | 1.65× | ||
| 15 | Daily Mirror | News | 1.64× | ||
| 16 | Politics | Politics & Society | 1.62× | ||
| 17 | Medicine | Business & Career | 1.62× | ||
| 18 | Motherhood | Kids & Family | 1.60× | ||
| 19 | Current events | Arts & Culture | 1.52× | ||
| 20 | X | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.57× | |
| Spirituality | BALANCE | 1.52× | |
| Community Orientation | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.81× | |
| Early Adopter Mentality | POWER | 0.98× |
Genetics has an estimated audience of 9,286,297 people in United Kingdom, concentrated in England and South East.
82.6% of Genetics fans are female, 17.4% are male, with an average age of 45.9 years.
Genetics fans show strongest brand affinity for Current events (1.52×), Daily Express (1.71×), and History (1.79×) over the country average.
Genetics fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Genetics itself, the audience over-indexes on Daily Express (1.71×), History (1.79×), Home Bargains (1.94×), and Dakota Fanning (5.16×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Genetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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