A data profile of the people who buy, follow and care about Law in United Kingdom — modelled from more than twelve digital signal sources. Law has an estimated audience of 16,574,474 people in United Kingdom.
The average Law fan in United Kingdom is 45.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Wikipedia, Esso, Hobby, with strongest over-indexing on Wikipedia (3.21× the country average).
Demographically, the Law audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Law fan in United Kingdom is more female, around 45.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Law profile in United Kingdom.
57.4% are female, 42.6% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 45.0 |
| Estimated audience size | 16,574,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Law audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
Where the Law audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.64× | |
| 02 | Yorkshire and the Humber | ~2M | 1.45× | |
| 03 | South East | ~2.5M | 1.10× | |
| 04 | North East | ~700K | 1.03× | |
| 05 | East of England | ~1.5M | 0.91× | |
| 06 | East Midlands | ~900K | 0.79× | |
| 07 | South West | ~1M | 0.75× | |
| 08 | North West | ~900K | 0.53× |
The strongest cross-interests of the Law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.21× | ||
| 02 | Adoption | Kids & Family | 2.99× | ||
| 03 | Esso | Cars & Mobility | 2.97× | ||
| 04 | Risk management | Business & Career | 2.86× | ||
| 05 | Sketch comedy | Movies & TV | 2.59× | ||
| 06 | Real property | Home & Garden | 2.44× | ||
| 07 | Satire | Literature | 2.36× | ||
| 08 | Betfair | Games | 2.35× | ||
| 09 | Refrigerator | Home & Garden | 2.34× | ||
| 10 | Hot tub | Home & Garden | 2.27× | ||
| 11 | Mobile home | Cars & Mobility | 2.25× | ||
| 12 | William Hill (bookmaker) | Games | 2.23× | ||
| 13 | Dentistry | Business & Career | 2.14× | ||
| 14 | Hobby | Home & Garden | 2.06× | ||
| 15 | Internet & Social Media | 2.06× | |||
| 16 | Volunteering | Politics & Society | 2.03× | ||
| 17 | Distilled beverage | Food & Beverages | 1.78× | ||
| 18 | Aldi | Shopping | 1.74× | ||
| 19 | Politics | Politics & Society | 1.71× | ||
| 20 | Kitchen | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.24× | |
| Need for Security | CONSERVATISM | 1.23× | |
| Healthy Lifestyle | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Design Affinity | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.83× |
Law has an estimated audience of 16,574,474 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
57.4% of Law fans are female, 42.6% are male, with an average age of 45.0 years.
Law fans show strongest brand affinity for Wikipedia (3.21×), Esso (2.97×), and Hobby (2.06×) over the country average.
Law fans in United Kingdom are most concentrated in South East (reach ~2.5M), Yorkshire and the Humber (reach ~2M), and East of England (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Law itself, the audience over-indexes on Esso (2.97×), Hobby (2.06×), William Hill (bookmaker) (2.23×), and WhatsApp (2.06×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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