Law Audience in United Kingdom
Law has an estimated audience of 16,574,474 people in United Kingdom. 57.4% are female, 42.6% are male, average age 45.0. Top regions: South East, Yorkshire and the Humber, East of England. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Law fan in United Kingdom is 45.0 years old, more female, and lives primarily in South East. The audience is concentrated in South East, Yorkshire and the Humber, East of England. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Law audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Law fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 45.0 |
| Estimated audience size | 16,574,474 |
Audience persona
The typical Law fan in United Kingdom is more female, around 45.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 2,460,640 | 1.11× |
| Yorkshire and the Humber | 1,980,122 | 1.49× |
| East of England | 1,355,556 | 0.9× |
| West Midlands | 1,186,053 | 1.67× |
| South West | 935,981 | 0.69× |
| East Midlands | 844,653 | 0.72× |
| North West | 696,073 | 0.39× |
| North East | 670,033 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| Weddings | 1.77× | Kids & Family |
| Hobby | 1.74× | Home & Garden |
| 1.89× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.15 |
| Social Media Usage | JOY | 1.06 |
| Individualism | JOY | 1.05 |
| Family Orientation | CONSERVATISM | 1.05 |
| Community Orientation | OPEN | 1.04 |
| Indulgence | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
See Law audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Law have in United Kingdom?
Law has an estimated audience of 16,574,474 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
What is the gender split and age of Law fans?
57.4% of Law fans are female, 42.6% are male, with an average age of 45.0 years.
Which brands do Law fans like most?
Law fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Law fans live in United Kingdom?
Law fans in United Kingdom are most concentrated in South East (reach 2,460,640), Yorkshire and the Humber (reach 1,980,122), and East of England (reach 1,355,556). These three regions account for the largest share of the active audience.
What other brands do Law fans also like?
Beyond Law itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.